Sat.Apr 09, 2016 - Fri.Apr 15, 2016

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A New Way to Calculate a SaaS Company's Efficiency

Tom Tunguz

There many ways of measuring a SaaS company’s efficiency: magic number, payback period on cost of customer acquisition, lifetime value to cost customer acquisition ratio, quick ratio. These metrics primarily focus on measuring efficiency in customer acquisition. But, a software company’s true efficiency also have to include the cost to service contracts.

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Introducing the French Cloudscape

The Angel VC

For some reason we keep finding great early-stage SaaS startups in France, and it's not because of my command of the French language. In the last few years we've invested in four awesome SaaS companies from France: Algolia , Front , Mention and Critizr. We recently did #5, which hasn't been announced yet, and are in advanced talks with a potential #6.

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Want to kill it in sales? Take our 30-day self-study challenge

CloseSaaS

Sales reps from all industries and walks of life often ask me: “How do I become really great at sales?” I believe that sales is simply results-driven communication, so my answer is always: become a better communicator.

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Authentic Marketing Shouldn’t Be An Oxy-Moron – Special Webinar

ReSci

Digital commerce is noisier than ever, and it shows in how difficult it is to catch – and sustain – shoppers’ attentions. Marketers are told that it’s important to be personal, relevant, and omnichannel-friendly when it comes to connecting with consumers, and it’s true all of these things play significant…. The post Authentic Marketing Shouldn’t Be An Oxy-Moron – Special Webinar appeared first on ReSci.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Five Questions About The Future of Chatbots

Tom Tunguz

Last week, Facebook launched the messenger chatbot platform, which like Slack, Telegram and others, presents a big market opportunity for startups to innovate. In addition, the companies and products that determine how to most efficiently distribute their product on these new platforms will benefit from user curiosity and less competition, both of which result in lower cost-of-customer acquisition.

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3 mission-critical sales lessons from heist movies

CloseSaaS

To many, the archetypal salesperson is a deceptive scoundrel who manipulates people into buying something they don’t need. Think used car salesman meets con artist.

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How to hack your public speaking fears

CloseSaaS

I learned public speaking from the worst person ever—my 5th-grade teacher, Mr. Gramarchek. He was the kind of dude who terrorized little kids, and made them cry almost daily. One day in class, our assignment was to memorize a poem and recite it in front of the class. I was terrified—mostly of Mr.

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Product improvements: Undo Send, Caller ID , and more

CloseSaaS

We're happy to announce some new product improvements. (In case you missed it, we published a batch of improvements a couple weeks agotoo.

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