Sat.Mar 11, 2017 - Fri.Mar 17, 2017

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The Best Content Marketers in the World

Tom Tunguz

I once asked a VP of Marketing at a top SaaS company how she thought of content programming. What is the right type of content to create? I asked her. She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. The TV networks.” News dominates the early morning. Then, daytime television takes over targeting those who stay at home.

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Confidence and the Gender Gap: 14 Tips for Women in Tech

Sylvia Ng

Last year I did a talk for DevTO for International Women’s Day (#IWDTO) on the importance of confidence for closing the gender gap. The talk was well received but short, and I promised to publish my full list of tips that I had originally prepped. Since the talk I have been approached by other women with questions on the same topic, so I’m hoping this list is helpful for others out there – or at least useful for discussion.

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What a Sales Team From Any Industry Can Learn From Innovative SaaS Companies

Entrepreneur - SaaS

The best of these companies have experienced meteoric growth, not just because of their products, but because of the innovative strategies they incorporate into their sales processes.

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26 sales email tips to crush 2023 (+ 13 templates)

CloseSaaS

Experts have long predicted that social selling will spell the end of sales emails. Yet, email is still 40 times more effective at getting new customers than social media. What’s worked in the past still works if you're doing it well—here are our best sales email tips.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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When to Innovate With Your Sales Process

Tom Tunguz

Most startups go to market with the intent to differentiate their product. Each one of us has an idea what might make a better CRM, marketing automation suite or customer support. Other startups prefer to combine a product innovation with a reinvention of the sales process. The four key innovations in SaaS sales strategies I’ve observed so far are: Bottoms-up.

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4 Ways Enterprise Software is Failing Businesses

Entrepreneur - SaaS

The absence of progress with current enterprise software is having a negative impact on businesses, according to a new survey.

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A Complete Beginner’s Guide to Your Email Campaign

ReSci

An e-commerce user’s lifecycle can be broken into various discrete stages. Identifying these stages can empower the marketer to target a user based on their current needs. This article breaks down the various stages in an e-commerce user’s lifecycle, and depicts some key performance indicators. The post A Complete Beginner’s Guide to Your Email Campaign appeared first on ReSci.

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How to Find Your User Acquisition Channels

Ramp Ventures

When your startup is first launching, the pressure to “be everywhere” online is significant. “You’ll fail without investing in Facebook Ads,” one article claims. “The most engaged buyers are on Instagram,” argues another. Given this onslaught of conflicting advice, it’s no surprise that the average B2B marketer creates eight types of content and is active on six different social networks , according to data from the Content Marketing Institute: ( B2C marketers share similar numbers.).

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Few Thoughts on Machine Learning Agreements or AI Agreements

Aber Law Firm

Machine learning agreements or AI agreements are super new, and actually very interesting. Not much has been written on these agreements, so I thought I would share a few thoughts on the big issues (from the perspective of the AI/machine learning software vendor). So here goes. HOW THE AI SYSTEM WORKS AND WHO DOES WHAT MATTERS. Everything starts and ends with the answers to this question.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Three Types of SaaS Value Propositions

Tom Tunguz

There are three kinds of software value propositions. Software that increases revenue, software that reduces cost, and software that promises improved productivity. To maximize the effectiveness of your customer success efforts, you need to understand which type of software company you are building. Software that increases revenue is the easiest to sell.

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Few Thoughts on Machine Learning Agreements or AI Agreements

Aber Law Firm

Machine learning agreements or AI agreements are super new, and actually very interesting. Not much has been written on these agreements, so I thought I would share a few thoughts on the big issues (from the perspective of the AI/machine learning software vendor). So here goes. HOW THE AI SYSTEM WORKS AND WHO DOES WHAT MATTERS. Everything starts and ends with the answers to this question.

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Few Thoughts on Machine Learning Agreements or AI Agreements

Aber Law Firm

Machine learning agreements or AI agreements are super new, and actually very interesting. Not much has been written on these agreements, so I thought I would share a few thoughts on the big issues (from the perspective of the AI/machine learning software vendor). So here goes. HOW THE AI SYSTEM WORKS AND WHO DOES WHAT MATTERS. Everything starts and ends with the answers to this question.

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Few Thoughts on Machine Learning Agreements or AI Agreements

Aber Law Firm

Machine learning agreements or AI agreements are super new, and actually very interesting. Not much has been written on these agreements, so I thought I would share a few thoughts on the big issues (from the perspective of the AI/machine learning software vendor). So here goes. HOW THE AI SYSTEM WORKS AND WHO DOES WHAT MATTERS. Everything starts and ends with the answers to this question.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Few Thoughts on Machine Learning Agreements or AI Agreements

Aber Law Firm

Machine learning agreements or AI agreements are super new, and actually very interesting. Not much has been written on these agreements, so I thought I would share a few thoughts on the big issues (from the perspective of the AI/machine learning software vendor). So here goes. HOW THE AI SYSTEM WORKS AND WHO DOES WHAT MATTERS. Everything starts and ends with the answers to this question.