Intercom, Inc.
FEBRUARY 26, 2018
by Rich Archbold, Senior Director of Engineering at Intercom. It’s hard to win a battle you don’t realise you’re in. It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. The same is true in software. We are all in a battle, multiple battles in fact, with a lot at stake: whether it’s the fate of the company we work for or for the product that we build.
Tom Tunguz
FEBRUARY 26, 2018
At Saastr, Jason and I discussed the role of private equity in SaaS on stage as a potential acquisition path for SaaS startups. Private equity hasn’t been a common exit route for venture backed startups in the past. But that’s changing. The chart above depicts the total disclosed value of US venture-backed SaaS startups which have been acquired by PE firms since 2010.
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Practical Advice on SaaS marketing
MARCH 2, 2018
Here’s a sorry fact: most of your prospective customers won’t end up buying your software-as-a- service (SaaS) solution. Lots of folks who should buy it, won’t buy it. They have a problem you can solve. But instead of fixing it, they’ll stick with the poor system they already have. Others won’t buy your solution because they’ve never heard of you. Or they’ve found another option that fits their needs, and they feel there’s no need to look any further.
Sales Hacker
FEBRUARY 27, 2018
As a VP of Sales, you’re probably not too familiar with SaaS metrics or costs — that’s the CFO’s job, right? Well today, we’ll breakdown how to understand SaaS costs basics, and then explain how to accurately set sales goals and metrics that drive success. We’ll also review how to determine if your team structure is working or not, as this is a crucial factor that impacts revenue goals.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Intercom, Inc.
FEBRUARY 28, 2018
Six years ago, Intercom invented business messaging – helping internet businesses interact with their customers in a personal, scalable way that had never been done before. Today we are proud that 500 million business conversations happen each month through Intercom, and that number is doubling year-over-year. A big part of why we are seeing this growth is that our customers have found that when they use Intercom to engage their website visitors, conversion rates and sales increase by more than
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
FastSpring
FEBRUARY 26, 2018
You did it! You designed the perfect digital software, built a beautiful website, and have plans for marketing your new business. You even set up your social media profiles to build a loyal following. You’re ready to take the digital world by storm.
Sales Hacker
FEBRUARY 28, 2018
In January, we announced a new initiative called The Sales Hacker Top 50 Awards. The Sales Hacker Top 50 Awards are an effort to show some love to the actual reps and practitioners on the front lines. They don’t often get the widespread recognition they deserve, since most other online sales awards often become influencer popularity contests. During the 6 weeks of open voting, over 5000 votes were placed.
Chart Mogul
FEBRUARY 27, 2018
Welcome back to this new season of SaaS Open Mic! In this first episode I'm talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel -- both strong proponents of a more holistic approach to modern SaaS marketing. According to Gia and Claire of Forget The Funnel : “The vast majority of early- and growth-stage tech companies undervalue marketing — that is, until marketing becomes an emergency.” Sound familiar?!
InsightSquared
FEBRUARY 27, 2018
Put yourself into the shoes of a software sales rep. Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. One of your goals for the call is to get this prospect to sign up for a free trial. You know that if you can just get them using your killer product, a commision is not far away. Unbeknownst to you though, halfway through your kickass demo, the prospect you are speaking with blurts out that they signed up for a free trial two days ago a
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Adhere Creative
FEBRUARY 28, 2018
A ccount-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a huge new market presence. But with all the planning and careful execution involved, there’s a lot of confusion out there on how to do it right.
Sales Hacker
FEBRUARY 26, 2018
The best salespeople are driven, not desperate. Obviously, you don’t want to be perceived as “desperate.” Not by your friends, your co-workers, or your romantic partner. And hopefully, never by your clients. After all, customers often arrive at a purchasing decision based more on how they feel about the salesperson and less about the actual solution.
CloseSaaS
FEBRUARY 26, 2018
Picture this: You’re the founder of an early stage SaaS company. You’ve been prospecting and going after your first few clients, when all of a sudden, a massive enterprise company starts waving cash in front of you. They found you and they want to buy what you’re selling.
Chart Mogul
FEBRUARY 26, 2018
Recently, we decided that we’d stop capturing email leads and filling marketing funnels from our content at ChartMogul. Many people have since asked about the thinking behind this decision — so here it is. At ChartMogul we have a large collection of SaaS resources , which exist as downloadable PDF files, available to anyone for free. For a long time, we required users to enter their email address in exchange for a download.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
ITPro
FEBRUARY 28, 2018
Opinion. Adobe’s playing a dangerous game if it thinks it can force Creative Cloud users to do what it wants.
Sales Hacker
FEBRUARY 28, 2018
In this guide, I will break down 11 unconventional conference tips that will help you make the most out of your experience. Let’s dive in. I say this often…. Pixels will NEVER replace face to face. With each conference I attend, I’m reminded of this over and over. Sure, Slack is cool and social networks make the world go ‘round, but those are just tools and they only help graze the surface when it comes to building strong relationships — especially business/professional relationships.
CloseSaaS
FEBRUARY 28, 2018
Today, we've got a recording of yesterday's value-packed webinar about perfecting your cold email outreach with Sujan Patel (Mailshake), Evan Santa (Vidyard) and Steli.
Intercom, Inc.
MARCH 2, 2018
In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. If you’re lucky, the signups will start pouring in. Time to put your feet up and wait for the dollars to roll in, right? If you don’t show your new signups how to succeed, don’t be surprised when they simply walk away.
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Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla
ITPro
MARCH 2, 2018
Reviews. A thinly veiled attempt to turn photographers into monthly subscribers, but it’s too lightweight. 2.
Sales Hacker
MARCH 1, 2018
The post Evolution of the SDR: Why the SDR Is No Longer an Entry Level Role appeared first on Sales Hacker.
Sales Hacker
FEBRUARY 26, 2018
The post The Top Four Trends Disrupting Sales in 2018 appeared first on Sales Hacker.
Intercom, Inc.
FEBRUARY 27, 2018
In a relay race, the most exciting moments often come not at the finish line, but when the baton gets passed from one runner to the next. There is an exhilarating tension because, while the best runners can make it look so effortless, barely breaking stride, it is fraught with risk. Those same runners, with all of their training and talent, can sometimes still fumble the pass, drop the baton and lose the race in a moment.
Speaker: Margaret-Ann Seger, Head of Product, Statsig
Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating
Sales Hacker
MARCH 1, 2018
This is part one of a five-part series to help you develop the sales coaching approach that’s guaranteed to make you an unstoppable sales leader! In the past, all you had to do was chase down your number. Now you must worry about things like % hitting quota, onboarding, cycle time, and turnover, just to name a few. Add the new administrative duties, board reporting, and forecasting responsibilities and you may find yourself scratching your head wondering why you accepted that promotion.
Sales Hacker
MARCH 1, 2018
“We don’t use a sales deck. We just do demos.”. The demo-only approach doesn’t work anymore. With an average of 6.8 people involved in each B2B deal, you need a deck if you want your message to travel from the champion you met to the buyer you didn’t. If you rely on your one champion to carry the message, you’ve essentially turned your sales process into a game of telephone.
Intercom, Inc.
MARCH 1, 2018
A product designer at a growing company has two key constituents: their users and their business. In his recent post “Subverted Design” , GitHub Senior Product Designer Joel Califa reminds us that if we gear too far to toward the latter, we can lose sight of our all-important users in the process. Before linking up with GitHub, Joel was a product design manager at Digital Ocean.
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