Sat.Jan 01, 2022 - Fri.Jan 07, 2022

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SaaS Start-Ups: Buck Up – It Really Does Get Easier. Or At Least — You Get Better.

SaaStr

One of one top engineers at Adobe Sign / EchoSign, who had strong experience both in consumer internet and enterprise internet, told me a while back the #1 reason he disliked SaaS / enterprise — it never gets easier. His point was, once you solve the problems for Big Customer #1, then you get 10 more Big Customers. Which is ten more problems.

Scale 279
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Why Execution Matters

Kellblog

Some friends wonder why, as someone who considers himself a strategist, I care so much about execution. Is it because I’m a perfectionist? Well yes, but that’s only one reason (and perfectionism is a weakness [1] in business, not a strength). Is it because I like metrics , measurement, and incremental improvement? Yes, I do. Is it because I like improving efficiency and minimizing cash burn?

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An Agile Approach to Sales Enablement Content

Sales Hacker

Content is the cornerstone of sales enablement, but creating it is a massive headache. In order to create quality content , you need talent, tools, and time – lots of it. Those are resources that most sales teams do not have, and resources that most marketing teams need to protect. Adopting tools like an animated video maker can certainly help. To meaningfully speed up your content creation process without sacrificing quality or quantity, though, you also need to look closely at how your team ap

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The Top Sectors of Web3 in 2022 by Revenue

Tom Tunguz

With the summer of Defi behind us and a new year for web3, I wondered which categories of web3 startups generate the most revenue. L1s or blockchains, the public databases that record transactions, dominate the revenue share across the top projects producing 78% of revenue. Exchanges place second. Right behind, NFT exchanges rank third. Defi Protocols, which include lending, perps, farming, and swaps, slot in fourth.

Payments 363
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Dear SaaStr: What Are The Top Things Consistently Missing from Series A Pitches?

SaaStr

Q: Dear SaaStr: What Are The Top Things Consistently Missing from Series A Pitches? The biggest problem I find with Series A pitches is simply that they are still Series Seed pitche s. Your company, and time, have moved on. The pitch often hasn’t. It needs to. In other words, CEOs don’t update the pitch approach to align with what post $1m ARR investors want to see.

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How SDRs and AEs Should Build Successful Working Relationships

Predictable Revenue

Sales Development Leader Julian Muniz discusses how building a more collaborative relationship between SDRs and AEs can help your company close more deals. The post How SDRs and AEs Should Build Successful Working Relationships appeared first on Predictable Revenue.

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$9B to Build the Future

Andreessen Horowitz

I am excited to announce that Andreessen Horowitz just raised a fresh $9B to invest via our Venture, Growth, and Bio Funds. We are grateful to our Limited Partners who have believed in us and stuck with us over the … The post $9B to Build the Future appeared first on Andreessen Horowitz.

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Reaccelerating Growth at Scale with Box’s CRO Mark Wayland (Podcast 514 + Video)

SaaStr

In 2015, SaaS cloud-based content management tool Box went public. Since then, their growth has been impressive, but it hasn’t always been steady. Especially with the coronavirus pandemic, Box—like many other SaaS companies—saw a decline in growth year over year. But this year, they’ve had three consecutive quarters of growth. How did they turn their growth rates around?

Scale 239
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Microsoft Defender for Endpoint brings remote deployment to iOS

IT World

With the latest Microsoft Defender for Endpoint (MDE) preview for iOS, Microsoft has taken another step that should make life easier for IT administrators who need to secure remote iOS devices at the endpoint. Endpoint protection without the user friction. The MDE preview includes a new capability to install Defender for Endpoint remotely and automatically on any devices enrolled in the service.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Ultimate Guide to Improving Your Website Performance

Neil Patel

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.

Mobile 130
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How to Build a Better Internet: 10 Principles for World leaders Shaping the Future of Web3

Andreessen Horowitz

The year 2021 marked a watershed moment for web3. Significant numbers of policymakers began to grasp the potential of web3 to democratize access to opportunity, provide individuals with more control of their data, and build a better internet. In the … The post How to Build a Better Internet: 10 Principles for World leaders Shaping the Future of Web3 appeared first on Andreessen Horowitz.

Data 144
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Dear SaaStr: What Incentives Actually Incent Employees to Stay?

SaaStr

Q: What incentives work well to attract new employees to a company, and what ultimately makes them want to stay? The tough part is that things that incent folks to join … don’t really incent them to stay. Not really, at least not in my experience. Things that incent folks to join — but that don’t really incent them to stay: Signing bonuses. It feels like free extra cash they aren’t getting at their current job.

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11 tips for wicked-fast Chromebook web browsing

IT World

Chromebooks may not be all about the web anymore, like they were in their earliest days , but you'd better believe the browser still plays one heck of a pivotal role in the Chrome OS experience. And aside from the standard browser basics, Chromebooks have some pretty spiffy shortcuts for navigating around these ol' nets of inter and getting stuff accomplished.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What Are Soft 404s and How to Fix Them

Neil Patel

You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.

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Seed-Stage Positioning: Lock and Load

Kellblog

With angel and seed money flowing, and a great environment for company creation, I’ve been talking to a lot of seed-stage and pre-seed stage startups of late. They often ask me about positioning. Listening to myself talk, I realized that I didn’t really sound like me, and it made me wonder why. What I Normally Sound Like on Positioning.

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Crunchbase: Early Stage Investment Doubled in 2021. But The # of Companies Funded Only Went Up 25%.

SaaStr

Crunchbase has its latest VC report up here and it’s good reading. Everyone has slightly different data, but it helps answer a seeming conflict in the VC markets: Massive amounts of funding have flowed into startups … and yet … Why doesn’t it seem easier to raise seed funding for many startups? The answer is what we’ve already seen before, but good to see visually again.

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The open office floor plan: rethinking an awful idea

IT World

Some friends and I were talking about the new Google building at 2000 North Shoreline Blvd. in Mountain View, Calif. Truth be told, we’re not impressed. As one person said, it looks like a sagging tent city covered in dragon scales (and not in a good way). But the real kicker? Someone else dared to hope that at least it would have real offices instead of an open office floor plan.

AWS 109
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Account-Based Marketing: Past, Present, and Future

Neil Patel

The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They dangle a worm out there to see if anyone bites.

Scale 127
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Investing in Goldfinch

Andreessen Horowitz

Since DeFi emerged several years ago, a broad range of web3 financial services have been created and widely adopted, but a crucial one was notably absent: undercollateralized lending. Most web3 lending protocols only support overcollateralized loans, which lend against existing … The post Investing in Goldfinch appeared first on Andreessen Horowitz.

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Pretty Much Every App With an Enterprise Edition Uses “Contact Me” Pricing

SaaStr

With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Doesn’t that just remove a huge amount of friction from buying? Can you even have a mostly self-service motion in PLG with “Contact Me” in your pricing? Certainly “Contact Me” in pricing adds a human element, an additional step, and in many cases, friction to a sales process.

Pricing 216
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Apple is sneaking around its own privacy policy — and will regret it

IT World

Apple has a rather complicated relationship with privacy, which it always points to as a differentiator with Google. But delivering on it is a different tale. Much of this involves the definition of privacy. Fortunately for Apple’s marketing people, “privacy” is the ultimate undefinable term because every user views it differently. If you ask a 60-year-old man in Chicago what he considers to be private, you’ll get a very different answer than if you asked a 19-year-old woman in Los Angeles.

Marketing 105
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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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The Best Marketing Schools and Degree Programs

Neil Patel

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. However, if this field entices you and you want to learn all you can, many opportunities exist to help you learn about the ins and outs of this industry—and how to pave a career path ahead.

Marketing 114
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How to Transform Customer Success Into a Profit Center with Metrics and Forecasting

ChurnZero

Customer Success represents a large source of revenue-generation for SaaS businesses. Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. In this article, we cover how profit centers and cost centers differ, as well as how Customer Success teams can position themselves to be viewed as a profitable function by: Emphasizing their value with the right metrics.

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A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)

SaaStr

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. Often, product-oriented founders think they’ve created a technology business that seeks distribution when in reality they’ve founded a distribution business that makes technology.

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How to bookmark Safari Tab groups (and other bookmark tips)

IT World

And a big welcome back to AppleHolic readers. Today, I wanted to explain how to make better use of Safari Tabs in iOS 15, iPad OS 15, and macOS Monterey — particularly for researchers. Slowly getting used to Safari Tabs. There are things I like about Apple’s new tab support in Safari. Where it shines is in the provision of contextualized collections of web pages across all my devices, though I do feel some friction when trying to use the new browser.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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What Google’s Product Review Update Means for Your Ecommerce Site

Neil Patel

Google is constantly updating its algorithm to ensure users get the best search results. From the Panda update in 2011 to ongoing core updates in 2021, the search engine constantly introduces changes to ensure the most helpful content appears at the top of the page. Following this approach, Google has introduced yet another update—this time focused on product reviews.

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Behavioral Segmentation in SaaS: What is It and Why Should You Care?

User Pilot

What’s the role of behavioral segmentation? SaaS companies often segment users based on their age, gender, and other demographic attributes but is that really the best way to go about it? Surely segmenting based on customer behavior will yield the best results for your marketing efforts. In this article we’re going to go over how using behavioral segmentation can increase customer lifetime value, grow your customer base, and boost brand loyalty through more contextual communication w

SaaS 98
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Uncapped and Supercapped Notes and SAFEs: Good in Small Doses

SaaStr

Even with these market wobbles, if you’re fortunate enough to be a “hot” startup in SaaS today you may find yourself oversubscribed in a fundraising round, and/or with investors that really want to invest between rounds when you don’t want or need any more money. Sometimes, in those cases, investors are willing to invest with so-called “uncapped” notes and SAFEs.

Finance 206