Sat.Nov 30, 2024 - Fri.Dec 06, 2024

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52% of You Are Buying More Software Next Year. The Latest Data on How AI Impacts the SaaS Buyer Landscape with G2’s CMO

SaaStr

Software buying behavior has changed, and today we’ll share how you can leverage these changes to win in the age of AI. Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. The three key areas to pay attention to: The promise of AI is dictating purchasing behavior.

AI 207
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5 Foundational SaaS Growth Strategies for Your Software Business

Kalungi

As a founder or executive of a small B2B SaaS company, you’re no stranger to the pressure to grow—and grow fast. Whether you’re chasing your next funding round or racing to show investors a return on their confidence, speed often feels like the only option.

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Navigating Complex Pricing Models in the Subscription Economy

Blulogix

By BluLogix Team Navigating Complex Pricing Models in the Subscription Economy Introduction In the subscription economy, Managed Service Providers (MSPs) must adapt to increasingly complex pricing models to meet the evolving needs of their customers. Gone are the days of simple, one-size-fits-all pricing. Instead, MSPs are adopting subscription, consumption-based, and hybrid pricing models, each with its own unique challenges and opportunities.

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The Year Algorithms Learn to Act

Tom Tunguz

In the bustling tech campuses of 2024, the age of passive AI – systems that merely respond to our queries – is giving way to something far more profound: the era of AI agents. As we look to 2025, we’re about to discover what happens when algorithms learn to act. At the heart of these emerging agents lies a trinity of learning approaches : supervised learning : like reading a book to a child, humans provide clear guidance to AI labeling cat & dog, sheep & cow. unsupervised learning

AI 228
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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What A UX Designer Does And Why They Get Paid Well

The Daily Egg

User experience (UX) designers create digital spaces that deliver content in a visually appealing and functional way to help visitors accomplish a. The post What A UX Designer Does And Why They Get Paid Well appeared first on The Daily Egg.

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Board-Level Questions On The Marketing Budget

Kellblog

Since many of you are in the midst of presenting your annual marketing budgets to your CEO, CFO, and board, I thought I’d write a quick post to remind people what board members actually care about when it comes to the marketing budget. I understand that, in the throes of budgeting, CMOs can get dragged down into a lot of detail. Diving to a deep level of detail is important, because that’s usually the difference between a real plan and a basic budget.

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There’s a Push to Ban Junk Fees. Does It Affect Credit Card Surcharging?

Stax

In recent years, market adoption of credit card surcharging—a practice by which merchants pass on the transaction fee for accepting a credit card to the cardholder—has increased dramatically. This trend is poised to continue, with a survey from the consultancy CMSPI finding that cost reduction is the top payments priority for 60% of businesses. In parallel with growing market adoption of surcharging, more states have considered and enacted surcharging legislation, often with the stated goal of s

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GTM 124: The State of Sales with Mark Kosoglow

Sales Hacker

Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund. Mark was employee #1 at Outreach and former SVP of Global Sales, where he helped grow the company from zero to over $200 million in revenue. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. Discussed in this Episode: The fallacy of “what got you here won’t get you there” in revenue leadership.

Sales 79
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How to use Kanban for sales opportunity management

Chart Mogul

Kanban boards are perfect for managing the sales funnel, but only work if your sales pipeline management and stages are clear and everyone understands them. Great news: ChartMogul now lets you manage your sales opportunities with a Kanban board! Sales opportunities move through stages, just like projects. With multiple deals happening at once, it’s crucial to stay organized and know the current state of your sales pipeline.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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The 30-Day Test: How to Know if Your VP of Sales Will Succeed

SaaStr

Here’s an uncomfortable truth about SaaS companies: the majority of first-time VPs of Sales don’t make it past 12 months. As someone who has both succeeded and failed at making this critical hire, I can tell you that when it works, it’s transformative. When it doesn’t, it’s potentially catastrophic. A failed VP of Sales hire doesn’t just cost you immediate revenue—it creates a devastating ripple effect: You lose the second-order revenue (up to 6x the initial l

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Direct Response Copywriting: Classic Examples + Tips

The Daily Egg

Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of. The post Direct Response Copywriting: Classic Examples + Tips appeared first on The Daily Egg.

Marketing 289
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New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google

Sparktoro

Google is a massive presence on the modern web. They’ve held 90%+ of the global search market share for 15 years. Even the rise of AI tools has been unable to budget that number (so far). They get <9% of all web visits, but send more than 60% of all referring traffic to other sites.

AI Search 145
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2025 SEO Trends: Top Predictions from 23 Industry Experts

The Moz Blog

Looking for guidance to create an SEO strategy in 2025? Discover the top SEO trends with predictions from 23 search experts.

Trends 106
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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk 

SaaStr

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. At this year’s SaaStr Annual AI Summit, Akshay Sharma, Head of Pricing and Monetization at Miro , chats with a panel of experts, including Janie Lee, Head of Product at Loom , Alison Harmon, Head of Growth at OpenAI , and Carsten Holm, VP of Pricing and Monetization at Splunk, about their nuanc

Payments 242
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The New Way to Grow: Why Traditional SEO is Dead and What’s Next

Inturact

In Q3 2024, we witnessed a telling shift in our lead generation: two prospects for our agency came through AI search agents like Perplexity and ChatGPT, and one through a review site called Clutch. In contrast, organic search—once our primary source—generated just a single lead throughout the entire year. The rest? All from referrals and partnerships.

AI Search 105
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Conversion Funnel Analysis: How to Get More Sales With FullSession

Full Session

The ideal customer moves through the conversion funnel with little frictionthey view your website, click on your CTAs, and dive head-first into your desired action. Done! Unfortunately, real-world customers aren’t like that. Sure, some may convert into repeat customers without much pushing, but most will need convincing that you are the #1 solution to their problem.

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24 Best AI Tools for Developers in 2025

The Moz Blog

Overwhelmed by debugging, tight deadlines, and clunky tools? Discover 24 AI tools to streamline workflows, save time, and boost your productivity in 2025.

AI 102
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Carta: Pre-Seed to Series A Funding is Down -9% in 2024

SaaStr

So it’s interesting how folks craft headlines from data. Carta release its latest funding data the other data for 2024 Year-To-Date here : What you can see is that large, hot AI later stage deals overall are indeed driving venture capital deployments up ~ +17% the year. But that’s for late-stage capital. Most of it AI driven. For early stage VC, it’s actually down -9% in 2024 over 2023.

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Why a SaaS Fractional CMO is a No-Brainer for SaaS Startups

Kalungi

As a SaaS founder, you’ve done the impossible—brought your idea to life, secured funding, and captured the attention of your market. But now the real challenge begins : scaling your business, meeting aggressive growth targets, and keeping investors happy—all while managing a growing list of responsibilities.

SaaS 75
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News: Brazil Joins Growing List of Countries Calling for Apple to Allow Steering to Payments Options Outside App Store

FastSpring

Cade , the antitrust regulation agency in Brazil, is joining the list of governments and agencies around the world that are telling Apple to allow steering from apps to other payment options than just Apples own, Reuters reports. The agency stated on Nov. 25 that Apple needs to lift restrictions regarding payment methods for in-app purchases, and that Apple must allow app developers to add tools such as hyperlinks to other sites to help facilitate those other purchasing options, Reuters continue

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It’s here: The New Moz Local is Now Available

The Moz Blog

The new Moz Local has launched! With new features, an updated interface, and even more data, you can now manage more than just your location data with this all-in-one local SEO solution.

Data 102
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Ask Yourself for 2025: Does Your App Still Matter?

SaaStr

Does SaaStr still matter? I do think so, but it’s been 12 years of blogging and 10+ year of events and more. So you gotta ask yourself that question as the year winds down. It’s a tough question I think all of us should ask going into a New Year. Do you still matter? Does your app still matter? Is it still solving a problem, or problems, the market is truly demanding solutions to?

B2B 278
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Hiring a SaaS Fractional CMO? Here's a Checklist to Evaluate Them

Kalungi

Scaling a SaaS business is exhilarating—but when marketing leadership falters, it can feel like you’re spinning your wheels while competitors speed ahead. How do you ensure your next marketing leader isn’t just a short-term fix but a strategic partner for growth?

SaaS 75
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A realistic, non-gadget holiday gift guide for IT pros for 2024

BetterCloud

The holidays are about to zoom past us. The best way to show appreciation to any of your staff is with a nice gift. But what do you give an IT pro? We know you need a realistic gift you could actually give your IT staff. Don’t worry. We got you. And does your IT pro really want another gadget ? So, don’t look at this as just the IT Professional Holiday Gift Buying guide.

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Top 7 CCPA Compliance Tools in 2024

Scytale

If you’re running a SaaS business that handles the personal data of California residents and are not actively addressing CCPA compliance, you’re missing a seriously big piece of the puzzle. I hate to break the bad news but the California Consumer Privacy Act ( CCPA ) isn’t going anywhere – it’s only getting stricter. If the thought of navigating compliance feels like an endless maze of legal jargon, you’re in luck.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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My Top Financial Mistakes as an Entrepreneur. That Cost Me Millions.

SaaStr

Dear SaaStr: What Were Your Top Financial Mistakes as an Entrepreneur? I’ll share a few of mine: First, the big, meta financial mistakes: In the first start-up where I was a VP, we as a team voted to sell our company to a company about to IPO for $1 Billion — instead of to Amazon for about $250m. The thing is, the company we sold to went bankrupt and I made nothing.

CTO Hire 229
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SaaS Company Valuation: How to Value a New Software Business

Kalungi

Learn how to value your SaaS company in 2025. Explore different valuation methods and strategies to boost your company's worth for investors and exits.

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How to Make the Most of Hashtags on Instagram

Buffer Resources

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.