Sat.Dec 14, 2019 - Fri.Dec 20, 2019

The 14 Customer Retention Strategies You’ll Wish You’d Have Implemented A Year Ago


I don’t know about you, but it pains me to see customers cancel. Every time I see the notification in Slack, I get a sick feeling in my stomach. Why are customers canceling? How do we reduce churn? What can we do to improve retention?

5 Predictions for 2020

Tomasz Tunguz

Here are my 5 predictions for 2020. The direct listing becomes the standard way for startups to go public in 2020. The idea has been proven by Slack and Spotify, and many others will follow. Most startups at IPO have plenty of cash and don't need to raise more in the public markets. The direct listing enables them to go public without raising capital. The M&A market continues to surge. Software M&A in 2019 reached about $170B up from $136B in 2018, up 25%.

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SaaS security: how to protect user data as a SaaS | Profitwell


Security is a primary concern in today’s SaaS market. In the past decade, there’s been a fundamental shift in how companies do business online, and many customers still don’t trust or understand the changes that have occurred. Building credibility as a cloud-based business is harder than ever.

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The SaaS Trends You Need to Know for 2020

OpenView Labs

As you race to close the books on a hopefully successful 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. What do you think?

Facebook Causes Continue to Show Little Promise as Fundraising Tools

3 Mistakes SaaS Companies Make When Defining Buyer Personas


If you want to sell your SaaS product, you need to understand your buyers. If you want to understand your buyers, you need to develop buyer personas. Simple, right? For a simple product sold B2C, maybe. But for you, a unique software-as-a-service business, selling B2B? Not quite.

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More Trending

What are the biggest mistakes new founders make when they start a business?


Q: What are the biggest mistakes new founders make when they start a business? My list: Not budgeting 24 months to get to a viable business. Most founders assume 6–8–12 months is enough. It almost never is, especially in B2B/SaaS.

5 Interesting Learnings from HubSpot as It Approaches $1 Billion in ARR


We kicked off our 5 Interesting Learnings series with “newer” SaaS companies for the most part, and learnings as they IPO’d: 5 Interesting Learnings from PagerDuty, as It IPOs. 5 Interesting Learnings from Slack at $700m in ARR. 5 Interesting Learnings from Zoom. As it IPOs.

Getting your first 100 customers with SalesFlare Co-Founder Jeroen Corthout

Predictable Revenue

There are countless milestones on the road to startup success: the spark of a new idea, hiring the first members of your team, fundraising. startup growth can be a wild ride.

SaaS Company Benchmarking: Leveraging Metrics for Performance Insights


In the many years I’ve worked with SaaS companies, I continue to observe a surprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. This is true even though selling software on a subscription basis has been around for well over 20 years. The Value of Benchmarking.

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

Time to Value: Customer Success Best Practices to Help Your Customers Grow


Your customers are working with you because your company’s products and services are valuable The quicker you can deliver that value, the more likely you are to build trust and loyalty with customers.

10 Sales Trends & Predictions for the Future of Sales in 2020

Sales Hacker

It’s that time of the year again! Time for Sales Hacker’s annual Top 10 Sales Trends and Predictions for the Future of Sales in 2020. This year also marks the 5th year of my predictions posts! Wow, time flies. It’s been a fun ride, and I still feel like we’re just getting started.

How to Interpret and Use Clickmaps to Improve Your Website’s UX

The Daily Egg

To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see. The post How to Interpret and Use Clickmaps to Improve Your Website’s UX appeared first on The Daily Egg. Conversion Testing User Experience

The Impossible to Inevitable Audiobook is out!


Are you already a fan of the Impossible to Inevitable book? You’re in luck. The audiobook has been released and we’ve saved a few FOR FREE just for our readers. Read more to find out how! Impossible Goals, Inevitable Successes.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

7 Top RevOps Webinars from 2019


This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management.

What Makes a Good Sales Pitch? (What We Learned from Analyzing 500 Sales Calls)

Sales Hacker

What makes a good sales pitch? During my 15-year career in sales development, I’ve built and seen many sales pitches. I’ve also been pitched by numerous salespeople — some good and some bad. So what separates the good from the bad?

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CRO Made Easy: How to Drive Offline Conversions

The Daily Egg

As we wind down Q4, it’s important to take the opportunity to plan out how you can hit the ground running at the start of January 2020. Conversion rate optimization (CRO) should be a part of that plan.


Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)


Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. But how do companies gain secure access to that data in the first place? Enter the platform company.

Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

How to Create a Knowledge Base: Building Self-Service for Customer Support

Groove HQ

Learn how to create a knowledge base from the ground up that your customers will love. The post How to Create a Knowledge Base: Building Self-Service for Customer Support appeared first on Groove Blog. Customer Support

Shonda Rhimes on How to Create Stories (and Products) People Want

Andreessen Horowitz

[simplecast-embed error="src attribute needs to be set"]. Hollywood and Silicon Valley seem so different, but are more alike than we think. What challenges do tech startup founders and other creative founders — like showrunners and executive producers — similarly face?

Why your organization needs a mobile CRM strategy


It is no longer new that a vast proportion of internet users is fast migrating from the use of desktops to smartphones or mobile devices. This means that the demand for real-time information to be accessible and available from anywhere is on the high side.

The 8 Biggest Mistakes First Time Founders Make After $50K MRR Or So


Q: What are the biggest mistakes first time founders make after $50K MRR in SaaS? A partial list of the ones I see all the time (and mistakes I made myself): Not having a VP/Head of Marketing in place.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Watch How We Go From $100,000 ARR to $1 Million ARR in 12 Months

Entrepreneur - SaaS

Follow our journey so that we can provide tips, techniques and tactics for upping your annual recurring revenue. Growth Strategies

The Big Ideas Fintech Will Tackle in 2020

Andreessen Horowitz

This post first appeared in the a16z fintech newsletter. To receive this monthly update from the fintech team, sign up here.


Ubersuggest 7.0: The Ultimate Keyword Research Tool

Neil Patel

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO.

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The Most Popular Posts on SaaStr in 2019


We produce a lot of content now on SaaStr. A lot. 100+ podcasts a year with 1m+ downloads. 200+ videos. 300+ posts and answers a year. A whole lot of tweets. It is a lot. And let us know what you’d like to see more of — and less of. So you might have missed a post or two ??.

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Why Distributed Tracing is Essential for Performance and Reliability

Speaker: Daniel "spoons" Spoonhower, CTO and Co-Founder at Lightstep

Many engineering organizations have now adopted microservices or other loosely coupled architectures, often alongside DevOps practices. Together these have enabled individual service teams to become more independent and, as a result, have boosted developer velocity. However, this increased velocity often comes at the cost of overall application performance or reliability. Worse, teams often don’t understand what’s affecting performance or reliability – or even who to ask to learn more. Distributed tracing was developed at organizations like Google and Twitter to address these problems and has also come a long way in the decade since then. By the end of this presentation, you’ll understand why distributed tracing is necessary and how it can bring performance and reliability back under control.

7 ways to create urgency in B2B sales (and close deals faster)

When selling SaaS products to businesses and enterprises , how can you move the sale ahead when a prospect is stalling? What can you do to accelerate the sale and close the deal sooner? There are essentially three ways of creating urgency in SaaS sales. Limited alpha.

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Why we’re investing in Snackpass

Andreessen Horowitz

Andreessen Horowitz is partnering with Snackpass for its Series A, where we’ll be working with co-founders Kevin Tan, Jamie Marshall, and Jonathan Cameron.

Email Marketing Tips for B2B Email Marketing


Talking about the B2B email marketing , one medium that has proved constantly to be of greatest use is Email marketing. More and more businesses are turning towards enhancing their budget of Email marketing because the research has shown it to super effective.

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