Sat.Dec 14, 2019 - Fri.Dec 20, 2019

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The 14 Customer Retention Strategies You’ll Wish You’d Have Implemented A Year Ago

Baremetrics

I don’t know about you, but it pains me to see customers cancel. Every time I see the notification in Slack, I get a sick feeling in my stomach. Why are customers canceling? How do we reduce churn? What can we do to improve retention? Sometimes you might just want to throw your hands up and throw in the towel on your efforts to get more customers to stay.

Retention 136
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5 Predictions for 2020

Tom Tunguz

Here are my 5 predictions for 2020. The direct listing becomes the standard way for startups to go public in 2020. The idea has been proven by Slack and Spotify, and many others will follow. Most startups at IPO have plenty of cash and don't need to raise more in the public markets. The direct listing enables them to go public without raising capital.

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SaaS security: how to protect user data as a SaaS | Profitwell

ProfitWell

Security is a primary concern in today’s SaaS market. In the past decade, there’s been a fundamental shift in how companies do business online, and many customers still don’t trust or understand the changes that have occurred. Building credibility as a cloud-based business is harder than ever. To alleviate the distrust of nebulous subscription payments, SaaS companies need a strong focus on keeping customer data secure and communicating that security to their users.

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The SaaS Trends You Need to Know for 2020

OpenView Labs

As you race to close the books on a hopefully successful 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. What do you think? Take a look and weigh in with your own predictions by tweeting to @OpenViewVenture with the hashtag #2020SaaStrends.

Trends 67
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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3 Mistakes SaaS Companies Make When Defining Buyer Personas

Cobloom

If you want to sell your SaaS product, you need to understand your buyers. If you want to understand your buyers, you need to develop buyer personas. Simple, right? For a simple product sold B2C, maybe. But for you, a unique software-as-a-service business, selling B2B? Not quite. Today, we're looking at the 3 biggest oversights SaaS companies make when defining their buyer personas - and showing you how to avoid making the same mistakes.

B2C 53

More Trending

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What are the biggest mistakes new founders make when they start a business?

SaaStr

Q: What are the biggest mistakes new founders make when they start a business? My list: Not budgeting 24 months to get to a viable business. Most founders assume 6–8–12 months is enough. It almost never is, especially in B2B/SaaS. It almost always takes 24 months from “go”, or longer, to build a real business in SaaS. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr.

Business 168
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5 Interesting Learnings from HubSpot as It Approaches $1 Billion in ARR

SaaStr

We kicked off our 5 Interesting Learnings series with “newer” SaaS companies for the most part, and learnings as they IPO’d: 5 Interesting Learnings from PagerDuty, as It IPOs. 5 Interesting Learnings from Slack at $700m in ARR. 5 Interesting Learnings from Zoom. As it IPOs. 5 Interesting Learnings from Bill.com’s IPO. HubSpot is a great one that IPO’d way back in 2014 ??

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Getting your first 100 customers with SalesFlare Co-Founder Jeroen Corthout

Predictable Revenue

There are countless milestones on the road to startup success: the spark of a new idea, hiring the first members of your team, fundraising. startup growth can be a wild ride. But, of all the landmark moments on the way to world domination, getting your first batch of customers – 10, 50, 100 – surely ranks amongst the top. The post Getting your first 100 customers with SalesFlare Co-Founder Jeroen Corthout appeared first on Predictable Revenue.

Startup 147
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SaaS Company Benchmarking: Leveraging Metrics for Performance Insights

OPEXEngine

In the many years I’ve worked with SaaS companies, I continue to observe a surprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. This is true even though selling software on a subscription basis has been around for well over 20 years.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Time to Value: Customer Success Best Practices to Help Your Customers Grow

Totango

Your customers are working with you because your company’s products and services are valuable The quicker you can deliver that value, the more likely you are to build trust and loyalty with customers. When you have customer loyalty, you have the basis for an ongoing relationship that generates customer lifetime value. Thanks to the digitization of business, your customers have more choices than ever before.

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10 Sales Trends & Predictions for the Future of Sales in 2020

Sales Hacker

It’s that time of the year again! Time for Sales Hacker’s annual Top 10 Sales Trends and Predictions for the Future of Sales in 2020. This year also marks the 5th year of my predictions posts! Wow, time flies. It’s been a fun ride, and I still feel like we’re just getting started. So, without further ado, here are my top 10 sales trends and predictions for the future of sales in 2020. 10 Trends and The Rise of Sales Tech.

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How to Interpret and Use Clickmaps to Improve Your Website’s UX

The Daily Egg

To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see. The post How to Interpret and Use Clickmaps to Improve Your Website’s UX appeared first on The Daily Egg.

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The Impossible to Inevitable Audiobook is out!

SaaStr

Are you already a fan of the Impossible to Inevitable book? You’re in luck. The audiobook has been released and we’ve saved a few FOR FREE just for our readers. Read more to find out how! Impossible Goals, Inevitable Successes. Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it?

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Ubersuggest 7.0: The Ultimate Keyword Research Tool

Neil Patel

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.

Mobile 145
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How to Create a Knowledge Base: Building Self-Service for Customer Support

Groove HQ

Learn how to create a knowledge base from the ground up that your customers will love. The post How to Create a Knowledge Base: Building Self-Service for Customer Support appeared first on Groove Blog.

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CRO Made Easy: How to Drive Offline Conversions

The Daily Egg

As we wind down Q4, it’s important to take the opportunity to plan out how you can hit the ground running at the start of January 2020. Conversion rate optimization (CRO) should be a part of that plan. It’s the most effective way for you to learn about what activities are hitting the mark and […]. The post CRO Made Easy: How to Drive Offline Conversions appeared first on The Daily Egg.

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The 8 Biggest Mistakes First Time Founders Make After $50K MRR Or So

SaaStr

Q: What are the biggest mistakes first time founders make after $50K MRR in SaaS? A partial list of the ones I see all the time (and mistakes I made myself): Not having a VP/Head of Marketing in place. $50k in MRR is plenty “late” to have someone spending 50+ hours a week just getting you more leads and managing the leads you do have better. What if at even just $50k MRR, you had a head of marketing that go you just 20% more leads?

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your

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The Top 10 Posts of 2019

Tom Tunguz

It's been an incredible year and one I'm grateful for. The most gratifying thing writing this blog is the feedback from readers who say the content is useful. That's the goal. Thank you for making this so much fun and deeply rewarding. These are the top posts of 2019 with some commentary and behind the scenes notes on each. 1.01^365 = 37.7 - The idea behind this post is that small, daily improvement leads to huge compounding gains.

Scale 106
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IVR Payments for Insurance Premiums

Agile Payments

An insurance company looking to streamline payments by phone had the following issues: The insurance company was looking to provide excellent customer service, but the volume of calls received made doing this a difficult challenge. The Insurance company’s most frequent calls were from clients making payments. Agents spent significant time processing payments manually, resulting in expanded average call handling and hold times.

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5 Ways Predictive Analytics Is Improving Digital Marketing

Nimble - Sales

Predictive analytics involves depending on big data platforms to spot trends and highlight aspects you would likely miss without technological help. Here are five ways that predictive analytics in digital marketing could pay off. Increasing What You Know About Your Customers Digital marketers are continually challenged to offer the most relevant content to customers.

Marketing 105
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SaaStr Podcasts for the Week with Outreach and OverView — December 20, 2019

SaaStr

Ep. 292: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue driving machine. To date, Manny has raised over $114m in funding from some great people including friends of the show in the form of Alex Clayton @ Spark, Mayfield, Trinity Ventures and DFJ Growth, just to name a few.

Scale 145
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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What Makes a Good Sales Pitch? (What We Learned from Analyzing 500 Sales Calls)

Sales Hacker

What makes a good sales pitch? During my 15-year career in sales development, I’ve built and seen many sales pitches. I’ve also been pitched by numerous salespeople — some good and some bad. So what separates the good from the bad? To find out, our Training and Development Manager Joseph Grieves, analyzed over 500 sales calls in a 6-month period. What we learned was that ALL the best-converting sales pitches include the exact same elements.

Sales 97
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Watch How We Go From $100,000 ARR to $1 Million ARR in 12 Months

Entrepreneur - SaaS

Follow our journey so that we can provide tips, techniques and tactics for upping your annual recurring revenue.

Revenue 123
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Why your organization needs a mobile CRM strategy

Teamgate

It is no longer new that a vast proportion of internet users is fast migrating from the use of desktops to smartphones or mobile devices. This means that the demand for real-time information to be accessible and available from anywhere is on the high side. Consequently, businesses and organizations are highly advised to shift their focus towards exploiting this excellent opportunity that is capable of making their various activities flexible and capable of reshaping the financial status of their

Mobile 95
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What are the best ways to improve your email response rate for a SaaS sales startup?

SaaStr

Q: What are the best ways to improve your email response rate for a SaaS sales startup? Slow it down. Email is amazing. CEO, CXOs, VPs and more read their email. Including cold emails. They don’t pick up the phone anymore. They don’t listen to voicemail much anymore. They don’t care about your tweet. But they do read email everyday. All day long, in fact.

Startup 145
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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9 Ways to Build a Better Team Mentality

Nimble - Sales

It’s pretty clear that the old adage is true: teamwork really does make the dream work. It’s also pretty clear that sometimes, people actually become less productive when working with their chummy coworkers and work friends, making a project drag on to the point where it seems endless. There is a world, though, where your […]. The post 9 Ways to Build a Better Team Mentality appeared first on Nimble Blog.

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Shonda Rhimes on How to Create Stories (and Products) People Want

Andreessen Horowitz

[simplecast-embed error="src attribute needs to be set"]. Hollywood and Silicon Valley seem so different, but are more alike than we think. What challenges do tech startup founders and other creative founders — like showrunners and executive producers — similarly face? … The post Shonda Rhimes on How to Create Stories (and Products) People Want appeared first on Andreessen Horowitz.

Startup 85
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Email Marketing Tips for B2B Email Marketing

Teamgate

Talking about the B2B email marketing , one medium that has proved constantly to be of greatest use is Email marketing. More and more businesses are turning towards enhancing their budget of Email marketing because the research has shown it to super effective. The research revolves heavily around how this type of marketing brings in ROI. But how does one write b2b emails?

B2B 91