5 SaaS Marketing Myths
Practical Advice on SaaS marketing
DECEMBER 5, 2015
With 150,000+ people jamming into Dreamforce earlier this year, I think it’s fair to say that this "SaaS thing" is for real. Customers are definitely getting smarter about how to use software-as-a-service (SaaS) solutions, and vendors are getting smarter about how to build and sell them. But even so, a few persistent myths on how to market SaaS solutions still linger.
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