Sat.Dec 05, 2015 - Fri.Dec 11, 2015

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5 SaaS Marketing Myths

Practical Advice on SaaS marketing

With 150,000+ people jamming into Dreamforce earlier this year, I think it’s fair to say that this "SaaS thing" is for real. Customers are definitely getting smarter about how to use software-as-a-service (SaaS) solutions, and vendors are getting smarter about how to build and sell them. But even so, a few persistent myths on how to market SaaS solutions still linger.

Marketing 124
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Building the Machine - Organizational Design in Startups

Tom Tunguz

As a startup scales and surpasses its first organizational breaking point of 8 employees, it’s time to start thinking about organizational design. The strategy a startup chooses in their market should determine their organizational design. In the First Round Review profile of Paul Arnold , the Head of Operations at AppDirect, Paul shares the challenges the initial organizational structure created as the company grew 5x in less than a year.

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30 sales motivation quotes for 30 days of November

CloseSaaS

In case you’ve missed them or are in serious need of sales motivation quotes, here are all 30 videos we published this month. Theoretically, since each video is less than a minute long, you could watch them in half an hour. Although we can’t guarantee what will happen to you if you do!

Sales 59
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Are You Present?

Tom Tunguz

Last week, I was chatting with an old friend who after I told her how busy and ragged I sometimes felt, she asked me, “Are you present?” To which I immediately replied, “At work?” And she laughed, and said, “I meant at home, but I have my answer!” The conversation reminded me of a man at Google named Chade-Meng Tan.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Steady and Persistent Growth to $5.5B in Market Cap - The Ultimate Software Company

Tom Tunguz

The Ultimate Software Company is a $5.5B market cap provider of SaaS Human Capital Management software. Founded in 1996, the company initially sold licensed software and migrated to multi-tenant SaaS in 2002 with a product called UltiPro. Today, more than 82% of revenues are subscription dollars. The company serves the mid-market and enterprise customers with a broad software suite that includes Payroll, Human Resources Management Software (HRIS), Benefits Management, Time Clock and a Self Servi

Software 100

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3 principles of killer SaaS pricing pages

CloseSaaS

You love your product—it’s been your baby from day one. You pour all your time, energy and money into building it. Sticking a price tag on this effort is harder in some ways: How do you put a number on all of your hard work and energy? How do you communicate enduring value with a dollar sign?

Pricing 52
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Customer development pitfalls that will sink your startup

CloseSaaS

Your product has a bit of traction, but you can already tell it’s not going to push your business to the heights you want to achieve. The feedback you get is positive but lukewarm—not enough to keep your business afloat.