Sat.Jan 24, 2015 - Fri.Jan 30, 2015

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Five Things I've Learned about Content Marketing Strategy

Tom Tunguz

Content marketing is one of the most powerful marketing tools startups can employ. Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. This is doubly true as buyers are educating themselves before contacting sales teams to a far greater extent than ever.

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Lean startup validation: Don't be cheap

CloseSaaS

If you're the founder of an incipient startup, it's tempting to offer your product or service for free to get to initial traction. That's mostly a bad idea though - which is why I advise founders to focus on getting paying customers as soon as possible.

Startup 52
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Supersize customer engagement this Super Bowl Sunday

ReSci

Super Bowl Sunday is almost here, which means for most Americans, it's time to break out the bean dip and settle on the couch. Corporations spend around $4.5 million on a television spot during the game - Super Bowl Sunday is now considered. The post Supersize customer engagement this Super Bowl Sunday appeared first on ReSci.

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Explorer improvements

CloseSaaS

Ever since we introduced the Explorer's beta, we've been gathering a lot of feedback from the community. The vast majority of you enjoyed it and found it insightful, but you also pointed out some errors.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How humor affects response rates for follow-up sales emails (we’ve got the data)

CloseSaaS

I preach the gospel of the follow-up almost every day of my life. I've written an entire book about it. And if you're in sales, you've probably come across these follow-up emails that employ humor to elicit a response. Do they work?

Sales 52
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Benchmarking Salesforce's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. Salesforce went public more than 10 years ago. This harbinger of subscription, internet delivered software created one of the most exciting waves in software and the single most valuable SaaS company today, worth $37B as of this writing.