Tom Tunguz
AUGUST 13, 2012
For years, a product can grow linearly before suddenly seeing compounding growth. Facebook is a great example. From 2004 to 2007, the company grew at a fairly linear rate. And then, the magic happened! The network effects kicked in and exponential growth ensued. Linear growth always precedes exponential growth. For market places, in social networks or in advertising exchanges, the story is always the same.
Practical Advice on SaaS marketing
AUGUST 11, 2012
Here's an inquiry from the SaaS Marketing mailbox: Dear SaaS Marketing guy, Do software-as-a- service (SaaS) solutions with a high subscription price per customer have a better chance of success than solutions with a low subscription price? Sincerely, Earnest, but Confused SaaS Solution Developer Dear EbCSSD, Here's the good news: Whether your solution carries a high subscription price or a low subscription price, either one can succeed.
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