Sat.Apr 14, 2018 - Fri.Apr 20, 2018

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10 core principles for starting up

Intercom, Inc.

There is an infinite amount of advice for startups, but if I had to boil it down to just 10 essentials, these are the most crucial principles for starting up that every founder needs to understand from an early stage. You need a vision. You need to run a good beta. You need world class onboarding. You need to know who your real competitors are. You need to understand the four forces.

Startup 223
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Feature/Product Fit

Casey Accidental

Through various methods, Silicon Valley has drilled into the minds of entrepreneurs the concept of product/market fit. Marc Andreessen says it’s the only thing that matters , and Brian Balfour has an amazing series of posts that talk about how to find it. But what happens after you find product/market fit? Do you stop working on product? I think most people would argue definitely not.

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12 Ways You’re Making Your Boss Look Bad (And You, Amateurish)

Sales Hacker

I work with many salespeople across multiple industries every month in my role of mentoring and data driven sales coaching. Many meetings feel like Groundhog Day or maybe I’m just becoming grumpy in my old age. But here are 12 common drivers of poor sales performance I see in salespeople that make them worthy of being fired. If you’re a sales manager or CEO, send this to the entire sales team and put them on notice that they will be held to account.

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Putting the User Back in User Onboarding

Chargebee

Figuring out what makes it into your user onboarding flow is incredibly hard. Here’s the gap we discovered in user onboarding and the framework we developed to bridge it.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Why your engineering processes need to solve real problems

Intercom, Inc.

I came to Intercom from a company with a culture of heavyweight engineering processes. It was a well-oiled machine with battle-tested and often updated procedures. From an engineering perspective, it successfully kept you focused on coding. Tasks were always well-described in Jira, with clearly defined expectations. Designs came in and were exported to HTML so you didn’t have to worry about using Sketch.

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PODCAST 02: The 25-Year Evolution of the Sales World

Sales Hacker

On this episode of the Sales Hacker Podcast, we talk with Steve Denton , President and Chief Revenue Officer of Collective[i]. What You’ll Learn. How to adapt in a sales world that is constantly changing. How to avoid wasting your existing opportunities and close the deals in front of you. Why you have to be the most prepared person in the room. The three biggest decisions you can make in your career.

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LinkedIn Outreach: How to increase your close rate on LinkedIn

CloseSaaS

When it comes to closing deals, LinkedIn is near the top of just about every inside sales rep’s best friends list.

Sales 69
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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers.

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Totango’s Adding a “Spark” to Customer Health and Executive Dashboards

Totango

We understand your need to get results faster. That’s why we’ve launched Spark – the only goal-oriented customer success platform that accelerates the results of your CS initiatives. If you’re a Customer Success Manager, you need to target and execute activities that will have the biggest impact in the shortest amount of time. And as an Executive, you need visibility to know that everything is on track to meet business goals.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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PODCAST 03: Creating a Revenue Model—Why Your CFO Isn’t the DRI

Sales Hacker

On this episode of the Sales Hacker podcast, we talk with Jess Hun t , Head of Global Marketing, Sales & Strategy for Axiom about creating a revenue model. What You’ll Learn. Why your CFO shouldn’t own the revenue model. Real world advice on how to successfully grow your company’s revenue. How to develop a sophisticated sales recruiting engine. Why training is crucial to successful enablement.

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How Ulysses pulled off a controversial pivot to subscription

Chart Mogul

I sat down with Ulysses founder Max Seelemann to understand the thinking behind the company's move to a subscription-based model in 2017 which made waves in the software industry. “For us as developers, it’s important that we have the freedom to experiment and try things out. Recurring payments give us planning security and enable deep thought.

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Write the perfect sales message with these 7 rules

Intercom, Inc.

When was the last time you made or received a sales call to or from someone you didn’t already know? While the death of cold calling may have been exaggerated, in the past 5 years the preferred medium for sales messages has rapidly moved to email, messaging and live chat. In this era of business messaging, the written word has become even more crucial for building relationships between buyer and seller.

Sales 165
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Totango’s Adding a “Spark” to Customer Health and Executive Dashboards

Totango

We understand your need to get results faster. That’s why we’ve launched Spark – the only goal-oriented customer success platform that accelerates the results of your CS initiatives. If you’re a Customer Success Manager, you need to target and execute activities that will have the biggest impact in the shortest amount of time. And as an Executive, you need visibility to know that everything is on track to meet business goals.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Recording Sales Calls: 3 Ways Marketers Can Use This Data to Help Win Deals

Sales Hacker

Recording sales calls gives both salespeople and marketers a goldmine of information to help influence the sale! For example, how to close more deals with words that sell or the talk-to-listen ratio. Marketers are known for their gift of gab. After all, a marketer’s job is to persuade, to influence. If you’re familiar with DISC assessments and have ever reviewed team profiles, you know your marketers will likely exhibit a high “I” (influence) on their reports.

Data 62
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?? SaaS Roundup #115: The end of the subscription era?

Chart Mogul

This week: How Blue Apron is struggling, how to think about category creation and practical advice for truly understanding who you're selling to in SMB. In SaaS Roundup, we comb through the noise to find you only the best SaaS-flavored reads of the week — just our top three. You can also receive SaaS Roundup in your email inbox every Friday — just drop your email here and you’ll receive the next issue.

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Selling SaaS to SMBs? Know your stakeholders (or lose deals)

CloseSaaS

Stakeholders? Come on Steli, we’re selling to SMBs. Not enterprise. We don’t have to worry about stakeholders.

SaaS 52
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Bluemercury customer journey breakdown and marketing review

ReSci

The beauty industry is roaring, and the evidence is inescapable. There were over 100 mergers and acquisitions among beauty brands in the past two years. Transaction size of acquisitions increased by 6% between 2016 and 2017 alone. Much of the beauty industry’s recent success comes. The post Bluemercury customer journey breakdown and marketing review appeared first on ReSci.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Presenting the Brand New Sales Hacker Podcast—B2B Sales Insights Every Tuesday

Sales Hacker

Big announcement out of the Sales Hacker camp today. I’d dropped a note about a very exciting launch from Sales Hacker on our yearly recap and roadmap post last quarter. I’m thrilled to announce that the Sales Hacker Podcast is now live! Everything You Need To Know About the Sales Hacker Podcast. What’s the Sales Hacker Podcast all about?

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OpenView leads $31M Series C in Applitools

OpenView Labs

OpenView is thrilled to announce our $31 million Series C investment in Applitools , the leading provider of AI-based automated visual testing and monitoring software. Today, the company serves hundreds of customers including some of the world’s largest enterprises like Gannett, HP and American Express. As software and web development transition from waterfall to agile methodologies—and as software teams move from bi-annual to bi-weekly or even daily releases—visual quality assurance has grown i

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Accidents Happen At Intersections

Valuize Consulting

Accidents happen at intersections.and 100% of the accidents that cause customer and revenue churn in your B2B SaaS business happen at intersections that exist in your customer journey. There is one particular intersection that, if allowed to exist, is the most dangerous and will cause the most churn in your B2B SaaS business. That’s [.].

B2B 40
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How assumptions can kill your startup

Chart Mogul

Creating a culture of experimentation is critical to building a company with the ability to innovate. Without this, the everyday assumptions that are left unchecked can kill any creative thinking. Early stage startups are a set of experiments — they’re trying to prove or disprove a hypothesis. The output of experiments lead to decisions that move you closer to your ultimate goal.

Startup 69
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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How to Nail Your Meeting Opening to Influence the Outcome (Script Inside)

Sales Hacker

In the first blog of this series, we discussed why your deals tend to go sideways. Most often, you can pin it down to a wonky discovery meeting structure. While rapport building is an important part of your first meeting, it’s relied on almost too heavily. There are numerous techniques to improve rapport building. Most salespeople are comfortable with this part of the conversation which is why the focus of this article is on the meeting opening.

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So you want to build a brand? Here’s what you need to understand.

Intercom, Inc.

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. Brand is the emotional connection you establish with your customers and those whom you would like to become customers. This leads to a tunnel vision focus on optimizing funnels and growth hacking button colors, and ignores investing time in equally important tasks, like creating emotional connections with your customers

Branding 224
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Aligning Outcomes Across Sales and Customer Success

Valuize Consulting

Is your Sales team selling the outcomes that your Customer Success team is set up to deliver and measure? If your Sales team in your SaaS business is selling something different to what your Customer Success team can deliver, then your subscription unit economics will fail. And then your business will fail. Take a second. [.].

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How founders can write a quality blog post in 1 hour

Baremetrics

We all need traffic. Targeted traffic to our sites that’ll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a culture manifesto — you name it, content must be produced. For us, content has been a major cornerstone of our growth and it’s something we put a lot of time and energy in to. In the early days, this sort of thing many times falls to the founder.

AWS 94
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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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PODCAST 01: Walking the Road from Individual Contributor to Management

Sales Hacker

In this inaugural episode of the Sales Hacker podcast, we talk with Kiva Kolstein , Chief Revenue Officer at AlphaSense. . In Today’s Episode: How to map your career from individual contributor to manager. Why you should spend time with and invest in your new hires. How to know if a company is a good fit for you and your skills. How a cohesive leadership team should function.