Sat.Apr 27, 2019 - Fri.May 03, 2019

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5 Interesting Learnings From Slack. As It Gets Ready to IPO.

SaaStr

With Slack’s IPO data and financials finally public, what is left to know about the app we all use and have been reading about for years? What’s interesting to know about Slack … that we didn’t already know? ??. Slack is obviously a rocketship going from $0 to ~$600m+ ARR (!) in 5 years (OMG), growing 80%+ Year-over-Year, and more than 1 billion messages sent a week (!).

Scale 273
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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Software-as-a-Service (SaaS) marketers are among the world’s most talented. They need to be. The pressure to acquire and retain users is high—to put it mildly. And when you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. After all, SaaS has a unique character. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace.

SaaS 111
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No one needs your solution unless they have a problem

Practical Advice on SaaS marketing

Let me give this to you straight: Nobody really cares about your SaaS solution. They don’t care how it’s built. They don’t want to see a demo. And they don’t want to talk to you about it. At least not yet. No one has any interest in your solution… until they see that they have a problem and they suspect you may be able to solve it. An obvious, but too common mistake I know this sounds harsh and painfully obvious.

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All You Need To Know About Fonts

The Daily Egg

Whether you’re in charge of designing a website, flyer, brochure, magazine, ad, street sign, billboard, textbook or ebook, you know the importance a font brings to your design. Design without fonts would be like a peanut butter and jelly sandwich without the bread; it’s no longer a sandwich. It’s common to think of fonts only […] The post All You Need To Know About Fonts appeared first on The Daily Egg.

Branding 279
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Benchmarking Slack's S-1: How 7 Key Metrics Stack Up

Tom Tunguz

Slack has transformed the way we work. By replacing email with beautiful and simple internal chat, Slack has productized productivity. Founded as a gaming company called Tiny Speck in 2009, the company’s initial product, Glitch, didn’t catch on as expected. So the business pivoted to commercialize an internal tool - a S earchable L og of A ll C onversation and K nowledge, Slack.

More Trending

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5 Key SaaS Trends for 2019

Incredo

Having been involved in a number of SaaS companies over the last decade, we’ve noticed a series of recurring trends where growth is concerned. We recently attended SaaStr Annual with 14,000 other SaaS executives to discuss the latest trends in SaaS. In this piece we go through some of the prevailing trends and ideas within the SaaS industry in 2019, which small, medium and large SaaS companies alike should consider as key focus areas this year.

Trends 154
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Quick Hits CRO Tips Episode 4: What to Look For in Visitor Recordings

The Daily Egg

Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers — all in 2 minutes or less. This week we’re covering how you can use Visitor Recordings (also known […] The post Quick Hits CRO Tips Episode 4: What to Look For in Visitor Recordings appeared first on The Daily Egg.

Strategy 276
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Building Product Tours: The design process behind our onboarding tool

Intercom, Inc.

Every product design project is a bit like climbing a hill. You ascend the hill to gain perspective on the surrounding terrain, but you don’t know what’s on the other side – you’re figuring out how to approach the problem, and you uncover and resolve the unknowns. Once on top of the hill you have a clear view – you can see the shape of the landscape and make out the path down, you can picture what needs to be done to make progress.

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SaaStr #1 on Product Hunt!

SaaStr

If you haven’t checked out our new Ultimate Guide to Scaling SaaS — you should! It’s our Top 100 Quora+ Answers of All Time, finally organized into sections and categories, and put together into 1 slick eBook / PDF: It went up on Product Hunt today and is #1 there. Not bad for SaaS! The post SaaStr #1 on Product Hunt! appeared first on SaaStr.

Scaling 162
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How to effectively generate B2B SaaS leads (or skip this article and lose qualified SaaS leads)

Incredo

Leads. Leads = customers = profits. If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong industry.

B2B 140
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Quick Hits CRO Tips Episode 2: How to Use Google Analytics with Visitor Recordings

The Daily Egg

Welcome to Episode 2 of Quick Hits CRO Tips! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. One piece of feedback we hear from a lot of customers about why […] The post Quick Hits CRO Tips Episode 2: How to Use Google Analytics with Visitor Recordings appeared first on The Daily Egg.

Strategy 274
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Meditation and the mindful sales rep with Keith Cordeiro

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Keith Cordeiro, Account Executive at Crosstex International and Host of the Philosophy Of Sales podcast. The post Meditation and the mindful sales rep with Keith Cordeiro appeared first on Predictable Revenue.

Sales 113
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Connect with a Mentor at SaaStr Europa 2019

SaaStr

These mentorships are specific to product and engineering. This is a chance to get actionable advice from mentors in your field and walk away with some tangible takeaways. Our goal is to help everyone get from $0 to $100m ARR with less stress and more success. We do that with a combination of industry-leading content and community connections. While sessions are a key feature to our conferences, being able to sit down with some of your peers and ask questions directly helps leverage the great mi

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Outrank Big Companies When You Have No SEO Budget

Neil Patel

There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.

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Quick Hits CRO Tips Episode 3: How to Use Snapshot Reports with Visitor Recordings

The Daily Egg

Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. This week we’re focusing on visitor recordings — an often overlooked, but extremely […] The post Quick Hits CRO Tips Episode 3: How to Use Snapshot Reports with Visitor Recordings appeared first on The Daily Egg.

Strategy 250
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Clippy: The Unauthorized Biography

Andreessen Horowitz

Before Cortana, before Siri, before Alexa, even before smart interactive voice response (IVR) systems, there was Microsoft’s Office Assistant, one of the first widely deployed digital assistants that shipped as part of Microsoft Office in 1997.

AI 110
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SaaStr + The Hustle TOGETHER Next Tuesday! There’s Pizza! And it’s Free!!

SaaStr

This is going to be fun. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!), Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. We did a version of this together at The Hustle’s flagship event about a year ago, and it was a really special session.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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The New Forecast Flow

InsightSquared

Having an accurate sales forecast is critically important to the business. As these numbers roll up to the executive team and board members, many decisions are made from them including future investments, product launches, hiring and strategic planning. But the challenge remains: forecasting accurately is hard. There are many variables that contribute to the challenge of rolling up an accurate forecast on a consistent basis.

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Enhance Tasks, Calls, and Events Management with Nimble’s New Activities Features

Nimble - Sales

Nimble is constantly innovating to help you build better relationships and engage more intelligently — everywhere you work. That’s why we’ve made it simpler than ever to organize, prioritize, and track activities (including calls, tasks, and events) for your important business contacts using our newly released Activities Listing tab. This brand new feature enables you […].

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Conducting Killer Pipeline Reviews Your Salespeople Will Thank You For

Sales Hacker

In the movie “Dirty Harry,” Clint Eastwood’s character asks one of his “bad guys” what has become an iconic question… “You’ve got to ask yourself one question: Do I feel lucky? Well, do ya, punk?”. Sadly, many salespeople feel like they’re facing off to Dirty Harry every time they have a Pipeline Review. He’s staring down at them while they squirm and sweat.

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How we did it: Gender Equality, Equal Pay, and Racial Equality with Salesforce (Video + Transcript)

SaaStr

Join Molly Ford, Salesforce Global Equality Programs Senior Director, and Leyla Seka, Salesforce VP of Mobile for actionable advice they have applied on their own journey. Here are their lessons learned on driving change in gender equality, equal pay and racial equality within Salesforce. Want to see more content like this session? Join us for SaaStr Annual 2020.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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SaaS metrics aren't just for investors. You need them, too.

SaaSOptics

I. often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer and that’s the last thing SaaS founders, CEOs and CFOs want to hear. But on occasion, I’ll hear prospects say they don’t need SaaS metrics because they’re not raising capital yet.

Metrics 91
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5 Ways to Best Align Sales & Marketing Through Lead Generation & CRM Software

Nimble - Sales

Did you know that aligning your sales and marketing team has the potential to drastically improve your business performance? Though sales and marketing don’t always agree, when the two branches work towards a common lead generation goal, organizations typically see 38% higher sales win rates. Alignment can come in many forms but ultimately, your sales […].

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The Traditional Product Management Method is Broken

OpenView Labs

According to the State of Salaries report from Hired, Product Manager (PM) was the highest paid tech role in 2018. And yet, the overwhelming majority of companies aren’t leveraging their product managers to the greatest advantage. In fact, many of these companies have set up a structure in which PM incentives are completely out of alignment with the ultimate goals of the company.

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The Week In Cloud: April 28, 2019

SaaStr

Join our Quora group to get all of The Week in Cloud updates throughout the week. Wow, $260m valuation. Wow. “The campus has a lake, its own tram system, and enough room to accommodate up to 25,000 employees.” . Apple is now paying more than it did before the lawsuit, apparently. “Also, small enterprises are not well served by US companies with their high cost structures.

Cloud 134
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The Top Three Ways to Improve Customer Engagement and Loyalty for Enterprises

Totango

Customer loyalty is priceless. If you retain customers , they’ll spend far more than the price of their initial purchase over a lifetime. Plus, current customers are more likely to make major purchases or upsells. But the only way to cultivate this prized group is to form meaningful connections which increase customer engagement and loyalty. Always keep the customer experience in mind.

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How to Achieve Loyalty Through the Customer Journey

Nimble - Sales

Source Brand identity and loyalty are more important now than ever. Brand intimacy studies have shown that brands which form relationships with their customers are much more successful. Companies like Spark and Nimble have even made improving business-customer relationships in their business model. It stands to reason that this attitude has moved to the field […].

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5/2: Sayonara, subscription world (a brief hiatus)

ProfitWell

Hello crew, it’s Abby here on a notable Subscription60. We’re pumped to announce we’re revamping the show, but saddened to say we won’t meet again til mid May. We’re going heads down to make this show everything you deserve it to be - mixing up format and content, and bringing in fresh new faces. But for now, a fix of subscription to bring it on home.