Sat.Jun 27, 2020 - Fri.Jul 03, 2020

Benchmarks: Don't Hide This SaaS Benefit

Practical Advice on SaaS marketing

A company may have lots of ways to know what’s going on inside their organization. But it’s more difficult to know what’s going on outside. How are they doing relative to other companies. What are others doing that they can learn from? What mistakes are others making that they can avoid?

What Type of Company Are You and the Growth 2×2

Casey Accidental

At Reforge, we’ve written about how companies actually grow , and built an entire program around it. Most companies, when they talk about how they grow, will usually pick from one of the following terms: Sales Driven e.g. Oracle, Workday. Marketing Driven e.g. Hubspot, Moz.

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SaaS Marketing Strategy: 10 Steps to Faster Growth


With thousands of SaaS businesses using all-manner of different marketing strategies, how exactly should you go about developing your own marketing plan?

Two Charts that I've Been Wondering About

Tomasz Tunguz

Lately, I’ve been reading a lot about the stock market, the economy, and geopolitics, always a dangerous combination. I’ve come across two charts that I have been wondering about. The first comes from Bloomberg via the BEA.

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Why You Should Consider Eliminating the Title “Implementation Consultant” from Your Startup


I’ve worked with several startups that fell into the following pattern: Selling a SaaS application at a healthy price (e.g., 100K to $200K ARR). With low, fixed-cost implementation packages (e.g., $25K). But a product that actually takes maybe $50K to $75K to successfully deploy.

Your VP of Sales Shouldn’t Be Perfect


We’ve talked a lot on SaaStr over the years about all different types of VPs of Sales. From Stretch VPs to stage-appropriate VPs. It’s worth also focusing on a related, high-level point. Especially if you sell to multiple customer segments (i.e.,

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More Trending

How Marketing Leaders Are Preparing for the Post-COVID Consumer

OpenView Labs

I work with marketing and technology executives at global brands to help them organize the resources they need to create personalized communications for their customers and prospects.

Make canceling consumer-friendly: Meet Brightback Experience Manager


Today Brightback is launching Experience Manager in beta, a way subscription managers can easily implement retention tactics we’ve rigorously tested with direct-to-consumer and SaaS businesses over the past 18 months.

How to Create a High-Converting Book Landing Page (and Find More Readers)


So, you’ve written a book. Now, you’ll probably want to get people to read it—which is easier said than done, especially when we’re in the middle of a global pandemic.

The “Covid Boost” for SaaS Will Last Years


Q: What impact will the effects of covid have on the SaaS industry? Many of us in SaaS are really struggling now. Restaurants, events, recruiting, and so many other industries are in deep trouble.

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Best Domain Registrars

The Daily Egg

Your website needs a domain name. For that, you’ll need to go through a domain registrar. I’ve purchased hundreds of domains throughout my career. Over the years, I’ve used about every domain registration platform on the market.

How to build a culture that attracts top performers with Justin Welsh

Predictable Revenue

Building a sales culture that attracts and retains top performers takes more than just amenities, fun and games. Culture is actually the behavior your team exudes when going to work every day.

Conquer Cross-Departmental Deals With These 6 Key Questions

Sales Hacker

Sellers are having to work harder, get more “yeses,” and get more company stakeholders on the same page about ” why you?” and ” why now ?” than ever before. And that last part is the hardest aspect of just about any sale. In B2B sales, getting multiple decision makers on board is a dream.

15+ of The Top Sales & Marketing Mistakes SaaS Startups Make


A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be worth a quick update of the post. We’ve all made many of these mistakes ourselves, myself included ??

Best POS Systems

The Daily Egg

The best POS system is Square. To find out why — or check out our other suggestions — read our reviews below. As a business owner, you need a good way to accept payments from your customers. That’s why you need a good POS system.

How To Upscale Your Home Business With Little Investment

Predictable Revenue

The future looks uncertain, and many businesses are battening down the hatches in anticipation of a rocky few months.But for many, this disruption is temporary. Things will return at least to a new normal in which you can still thrive.

Supporting Remote Teams: 5 Steps to Keep Your Team Thriving

Sales Hacker

As companies continue to return to the office , the demand for remote work is unlikely to disappear. Even before COVID-19, remote work was gradually gaining popularity. In 2019, 3.9 million workers in the US were operating remotely. In 2020, that number increased to 4.7 million employees.

4 Signs You Might Have a “Bad” CTO — Or At Least, One That Isn’t Going to Make It


Q: What makes a bad CTO? While there is no legal definition for CTO ?? or bright line between CTO and VPE, I’d suggest a start-up CTO really only has to do a few things — which are very hard: Assemble a small team (3–9) of very good engineers. That are super agile.

Investing in Material Security

Andreessen Horowitz

My inbox holds more information about my online and offline life than any other repository. It holds access to my online accounts. It holds decades of conversations and documents around my financial, professional, academic and personal dealings.

Zendesk vs Freshdesk vs Groove: 3 Real Questions Answered

Groove HQ

Using real customer questions as our guide, we compare Groove to Zendesk and Freshdesk. The post Zendesk vs Freshdesk vs Groove: 3 Real Questions Answered appeared first on Groove Blog. Customer Support

Grundfos: Water Pumps and Solutions to Water-as-a-Service


Q& A with Fredrik Östbye, Group VP and Head of FutureLab at Grundfos, the man behind the company’s digital transformation initiatives. The post Grundfos: Water Pumps and Solutions to Water-as-a-Service appeared first on Zuora.

Go On Any Podcast With Reach


During these Shelter+ times SaaStr is focusing more on our digital events and assets … out of our necessity. Our IRL events are in a holding patten, for obvious reasons. During this time I’ve re-learned a lot of things. Perhaps the #1 thing is people don’t get podcasts.

SaaS Sales 101: Your Guide to The Perfect SaaS Sales Strategy

Sales Hacker

Software as a service (SaaS) has become extremely popular due to its scalability and ability to address almost any individual or business need. But having the wrong strategy can mean losing subscribers and leaving large amounts of money on the table.

16 Minutes on the News #35: Apple App Clips, Program the World!

Andreessen Horowitz

A number of features were announced at Apple’s WWDC/ Worldwide Developers Conference this week, but this episode of 16 Minutes on the News focuses on just one: Apple’s “App Clips” coming to iOS14.

3 Communications Strategies to Use During a Crisis


Communication during a crisis is about protecting your core asset, your customers. The digital transformation of business has shifted enterprise focus toward customer retention and the pursuit of long-term value.

Should You Fire an OK-but-Not-Great VP of Sales? Probably Not


A debate so many start-ups go through is what to do about a Just OK VP of Sales they’ve hired. The VP of Sales turns out to be OK, but great. He or she doesn’t change the game. But they’re not failing either.

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How to Adapt & Succeed When Pivoting to an Inside Sales Strategy

Sales Hacker

One of the professions that’s seen the most pandemic upheaval due to COVID-19 is outside sales. Sellers who typically meet with clients and customers face-to-face have been forced to sell remotely. And this can be a difficult adjustment to make.

Best Practices for Remote Onboarding a New Executive

OpenView Labs

Recently one of the CEOs I coach called to tell me that they’d finally hired their new chief marketing officer. And now they faced a new, unique challenge: With the whole company working from home, how would they onboard her?

Grundfos: Pioneering Water-as-a-Service Solutions for Sustainability


Amy Konary, Chair of the Subscribed Institute applauds Grundfos for simultaneously prioritizing its digital transformation and sustainability efforts. The post Grundfos: Pioneering Water-as-a-Service Solutions for Sustainability appeared first on Zuora.

Yes, Your Marketing Site Really Does Matter


“Our new website converts ˜2x better than the previous one” — Startup A at $10m ARR. “Leads seem to have fallen by about 40% since we changed the website” — Startup B at $10m ARR. Does your marketing site really matter, past a point?

Upcoming PMM Hive Interview, Marketing Strategy in Hot vs. Cold Markets


Just a quick post to plug my upcoming appearance on a podcast / live interview hosted by PMM Hive , a product marketing community that was recently launched by my old friend and colleague Crispin Read , and that’s already loaded with some superb product marketing content. Check it out.

20 Best Customer Support Tools: Our Favorite Budget-Friendly and Scalable Solutions for Growing Teams

Groove HQ

Our favorite tools for growing businesses looking to keep costs down and efficiency way up. The post 20 Best Customer Support Tools: Our Favorite Budget-Friendly and Scalable Solutions for Growing Teams appeared first on Groove Blog. Customer Support

Q&A: How Your Organization Can Achieve a Customer-First Transformation


The term “customer-first” gets thrown around and cited often in the B2B world. SaaS organizations aspire to be it, but many don’t know how to transform this highly touted phrase into a practical application. The challenges to becoming a customer-centric company are not easy to overcome alone.

Top 10 SaaStr Videos of the Week: Algolia, Stripe, Intercom, Qualtrics and More!


As it looks like Shelter may last even longer, our YouTube videos continue to grow much faster than before. So what are SaaStr folks watching most this week (not including top videos also watched last week)? Let’s take a look! #1:

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