SaaStr
AUGUST 13, 2019
Dropbox Chief Customer Officer Yamini Rangan draws on 20 years of experience to challenge five common misconceptions about SaaS success. From beating the competition to over (or under) relying on Outbound, she offers a practical perspective on the frameworks that are holding businesses back from reaching their full potential in a changing landscape.
OpenView Labs
AUGUST 16, 2019
SaaS products may be the future of how we work, but that future will only happen if we can overcome significant obstacles along the way. And the biggest obstacle is trust. Consider: According to a recent 2018 report on Enterprise Cloud Trends, 61% of IT decision makers identified data privacy as the most significant concern for moving organizational operations to the cloud.
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Predictable Revenue
AUGUST 15, 2019
We break down how to build your first end to end sales playbook. We cover everything from the benefits of having a documented sales playbook to maintaining quarterly playbook reviews. The post How to build and evolve your first sales playbook with Bowery Capital’s Andrew Oddo appeared first on Predictable Revenue.
ProfitWell
AUGUST 14, 2019
On this episode, Saba Mohebpour from Spocket asks us a key question to understanding growth: How is customer acquisition cost (CAC) changing over time? To answer this question, we looked at the data from just under seven hundred subscription companies. Here’s what we found. Customer acquisition cost is the lurking variable that will make or break most businesses due to its impact on the velocity of your growth.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Cobloom
AUGUST 12, 2019
The success of every SaaS business is directly tied to its ability to retain customers and create recurring revenue. It’s no longer enough for SaaS businesses to simply acquire as many users as possible, because customer acquisition is just the tip of the iceberg. Instead, SaaS businesses are competing to see who can: Turn the most free trial and ad-hoc users into committed, paying customers; Create the most active and engaged customers; Earn the most (successful) customer referrals; And retain
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
AUGUST 14, 2019
How do you handle B2B customers who want a refund on an annual subscription because they didn’t realize that their credit card would get charged again a year later? You refund them, 100%. And you move on to bigger and better things. First, it doesn’t help to not process the refund. In SaaS, once a customer churns — it’s gone. It comes off your ARR/MRR “base”.
The Daily Egg
AUGUST 13, 2019
A common refrain we’ve heard is that people’s businesses are too small to use any sort of CRO tool that tells them what their visitors are up to. That their website traffic is too low. That they need to increase their revenue or traffic first before they can think about improving their website for those […]. The post Low Traffic? No Problem!
Neil Patel
AUGUST 13, 2019
You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.
Intercom, Inc.
AUGUST 15, 2019
? ?. If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team. Author Jeff Gothelf sees this all the time in his work as a consultant for medium- and large-sized companies, and it inevitably leads to a culture clash where designers feel unvalued.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
SaaStr
AUGUST 16, 2019
Ep 257: Justin Welsh is the former SVP Sales @ PatientPop, the startup that offers the first all-in-one practice growth platform that’s HIPAA-compliant and is proven to grow your practice. During his 5 years at PatientPop, Justin grew sales from $0 to $56m alongside the full build-out of the sales team. Before PatientPop, Justin was one of the first 10 employees at ZocDoc, where he spent 4 years in different roles including Director of Strategic Sales.
Unbounce
AUGUST 13, 2019
Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn.
Groove HQ
AUGUST 15, 2019
And how, as a result, we’re having more fun than ever. “Have fun.” She stared at me. “Go ahead. Just have fun.” I wasn’t sure how to respond. “Having fun yet?” I was talking with my sister, Elizabeth, and she was helping me come to an embarrassing realization. Groove’s “Core Values”—the ones I had so […]. The post Why We Dropped “Fun” as a Core Value appeared first on Groove Blog.
Nimble - Sales
AUGUST 15, 2019
Who could have predicted that social media would become such a massive influence on how we live our lives? The clothes we wear; the fragrances we buy; the brands we love; the services we choose; even the events we attend. You could say that social media has a creeping influence on every aspect of modern […]. The post How Video Marketing Can Maximize Your Conversion Rate on Social Media appeared first on Nimble Blog.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
SaaStr
AUGUST 14, 2019
You refund them, 100%. And you move on to bigger and better things. First, it doesn’t help to not process the refund. In SaaS, once a customer churns — it’s gone. It comes off your ARR/MRR “base”. It really doesn’t matter much if you lose them in month 18 or 24. Revenue that does not recur in SaaS is really revenue you basically never even had. Second, if you don’t do the refund, that’s a rip-off.
Neil Patel
AUGUST 12, 2019
O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.
Groove HQ
AUGUST 14, 2019
This guide covers the ten most valuable customer experience metrics for small to medium businesses broken down in practical terms. It’s primarily meant for those of us: Averse to analytics (english and communications majors, rejoice!) With little or no time to spare (this should be all of us, right?) Who care about customer experience but […].
Nimble - Sales
AUGUST 14, 2019
The first impression is an important step in any relationship, especially professional ones. Our brains are wired to analyze a number of information sources. They include facial expressions, tone of voice, gestures, and other non-verbal signals. None of this matters when you introduce yourself through email. This review will help you to use alternative means […].
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
SaaStr
AUGUST 15, 2019
We’re one week closer to SaaStr Scale ! A few things to share with you this week about Scale on the 29th. BOOK A BRAINDATE WITH THE MENTOR OF YOUR DREAMS. Since we launched Braindates at Scale last week, the list of mentors prepared to have 1:1, 1:4 (small group), and 1:8 (super braindate micro sessions) is a) growing and b) super impressive.
InsightSquared
AUGUST 14, 2019
In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so.
Groove HQ
AUGUST 12, 2019
Good customer service is a company-wide strategy to (1) eliminate the root causes of support, (2) honor a customer’s time, preferences, and humanity, as well as (3) sacrifice ourselves in the service of exceptional support. That’s a heavy definition, I know. But, answering a question like, “What is good customer service?” isn’t something to be […].
Nimble - Sales
AUGUST 12, 2019
If you were to ask any entrepreneur how vital customer relationship management is to them, they would certainly stress that it’s the backbone of a business. It can make or break a company. No matter how big or small your business is, it will crash and burn without a robust customer relationship. A sure strategy […]. The post 8 Ways CRM Software Can Improve Your Business appeared first on Nimble Blog.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
Chart Mogul
AUGUST 15, 2019
Revenue-based financing is quickly becoming a popular way for startups to raise funds without sacrificing equity. This is how it works. This is a guest post by Brian Parks, Managing Partner at Bigfoot Capital. New investment structures are gaining traction in the early-stage SaaS financing market. You may have heard of Revenue-based financing (RBF), venture debt or hybrid structures blending a revenue or profit share concept with an equity ownership stake.
Sales Hacker
AUGUST 12, 2019
Have you ever wondered how other salespeople are tackling their roles? Structuring their days? Overcoming their challenges? In this series, we’re going behind the scenes with top salespeople to get the inside scoop. (You’re welcome!). Today, we’re pulling back the curtain on a VP Sales in an early-stage, high-growth company, and for that, we talked to Collin Cadmus of Aircall.
Kellblog
AUGUST 13, 2019
This is a sister post to my recent one, Career Decisions: What to Look For in a Software Startup. That piece is all about what to look for when considering taking a job at a software startup. This piece is kind of the opposite: what to look out for when considering an executive job at a software startup. This post isn’t simply the inverse of the other and I didn’t approach writing it that way.
Nimble - Sales
AUGUST 13, 2019
If you want to 10x your business in 30 or 90 days, then this post is not for you. However, if you want to increase your sales and profits, create more repeat clients in a sustainable way, AND still have time to run your business, then read on. My mother often said to me: “Ross, […]. The post 5 Reasons Why You Don’t Have to 10x Your Business in 30 Days appeared first on Nimble Blog.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
IT World
AUGUST 15, 2019
Cloud computing isn’t one monolithic type of offering, but an assortment of services aimed at meeting the various IT needs of an organization. One such service provided via the cloud is infrastructure-as-a-service (IaaS), which delivers virtualized computing resources to organizations typically via the internet. IaaS is one of main types of cloud services, along with software-as-a-service ( SaaS ) and platform-as-a-service ( PaaS ).
FastSpring
AUGUST 15, 2019
Is your SaaS company dragging its heels on launching a retargeting campaign? With retargeted display ads alone boosting the chances of a website conversion by 70% , if you’re not already retargeting, your business is leaving money on the table. The strategy behind retargeting is simple. A potential customer visits your site and leaves without buying, but while they’re there you place a tracker on them.
Zuora
AUGUST 15, 2019
We’re proud to announce that Constellation Research once again named Zuora to the Constellation ShortList™ for Smart Services Digital Monetization […]. The post Zuora Named to Constellation Shortlist™ for Smart Services Digital Monetization Platforms for Third Consecutive Year appeared first on Zuora.
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