Tom Tunguz
OCTOBER 27, 2015
Quota attainment is an incredibly powerful diagnostic tool when understanding your SaaS startup’s go-to-market health. Quota attainment measures both the success of individual account executives and the performance of the team. To achieve best-in-class quota attainment, a startup must execute the go-to-market strategy well across five dimensions.
CloseSaaS
OCTOBER 26, 2015
Hearing the word “no” is never fun—but think about it this way: If everyone said yes, there wouldn’t be a need for salespeople. The reason why you have a job is because people say “no,” all the time.
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ReSci
OCTOBER 28, 2015
Forget “digital marketing’s workhorse” – it’s time to acknowledge email as the prizewinning thoroughbred it really is. Although flashier channels like social media and mobile marketing routinely steal headlines, email is still the core of every effective digital marketing strategy. The reason…. The post Research Report: How to Create the Perfect Marketing Email appeared first on ReSci.
Tom Tunguz
OCTOBER 25, 2015
Last week, I interviewed Tien Tzuo, the former CMO & CSO at Salesforce, and founder/CEO of Zuora. During our conversation, he spoke about one of the major challenges facing fast growing startups. He called it recognizing the breaking points of management. At the founding a startup, the structure of the company is flat. Everyone is effectively a peer.
Speaker: Margaret-Ann Seger, Head of Product, Statsig
Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating
Tom Tunguz
OCTOBER 26, 2015
Taxis. Food. Cars. Mobile phones. Communications. Banking. Healthcare. Entertainment. In the past ten years, is there an industry startups haven’t upheaved? Startups have been the most transformational force in US society over the past 20 years. Uber has transformed the taxi industry, reducing taxi rides in yellow cabs in San Francisco by 65% in 2 years.
ReSci
OCTOBER 27, 2015
Subscriptions like the old wine-of-the-month or fruit-of-the-month clubs used to seem like an indulgence for people with expendable income. But now, there’s a subscription service for pretty much everything. Dollar Shave Club makes getting new razors every month feel like Christmas. The…. The post Why all digital marketers should “think subscription” appeared first on ReSci.
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