Sat.Oct 26, 2019 - Fri.Nov 01, 2019

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Product Led, but People Focused

OpenView Labs

Sometimes, the best ideas come from the most unexpected places. Deputy , for instance, was a reimagining of an in-house tool that took on a life of its own once we combined the core technology with the idea of product led growth and the power of a cloud-based platform. While Deputy officially launched back in 2008, its origin story actually goes back some twenty years.

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6 SaaS retention strategies for sustainable growth | Profitwell

ProfitWell

Remember the old video game SkiFree ? The idea was to ski down the hill as far as possible, avoiding all the trees and rocks and hitting all the jumps. But, inevitably, you’d end up being caught by the ravenous, unrelenting yeti. Players would spend hours trying to outrun that yeti, and most attempts ended in failure. But every so often, you’d discover a strategy that got you just a little bit farther.

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Woven CEO Tim Campos on how to spend your most important asset

Intercom, Inc.

? ? ?. Two weeks into Tim Campos’ job as the CIO at Facebook, Mark Zuckerberg’s executive assistant asked him to join the CEO for an important meeting at 8 a.m. the next morning. But when he arrived, his boss was nowhere to be found. In reality, a group of the top brass’s EAs wanted to talk about how their calendar app was destroying their productivity and credibility in the form of double-bookings and missed meetings.

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC. Want to see more content like this? Join us at SaaStr Annual 2020. Naomi Pilosof Ionita | Investing Partner @ Menlo Ventures. FULL TRANSCRIPT BELOW. Hi, everybody.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

Do you want to grow your SaaS sales team and improve your processes? Here is a collection of 10 resources that will help you: . maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions.

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SaaS Upselling Techniques: How To Do It Right (Tips + Examples)

Incredo

Prologue to SaaS upsell Three months ago when you had only 600 subscribers, you chose a pricing plan that allowed you to send emails to a maximum of 2,000 users. Now when the number of your subscribers exceeds 1,980, you got an email from your email automation software provider (that’s a vivid example of SaaS upselling): “ Hello, [name]. We noticed you are reaching 2.000 subscribers and wanted to congratulate you.

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A Soft Miss vs. A Hard Miss in Sales

SaaStr

A lot of you around this time of year will have a lot riding on Q4. In many cases, hoping to end the year strong after a soft quarter or two earlier in the year. If you are going a rough patch though, it’s super important to distinguish between a Soft Miss and a Hard Miss. What’s the difference? In a Soft Miss, bookings are still growing.

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How to Identify the Spooky Opportunities in Your Pipeline

InsightSquared

Halloween is here and there are spooky things all around us, but your sales pipeline should not be one of them. While others might be thinking of candy and costumes on October 31st, those of us who are part of the go-to-market engine are hoping we receive treats from our prospects and not tricks. To ensure we have a strong end to 2019, we need to know which of our opportunities are viable versus those who plan to ghost us.

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The Fear of Churn

ChurnZero

The Fear of Churn. It’s the scariest time of the year – Q4! Will your CS team end the year smiling or sobbing? Here at ChurnZero, we fear churn. And when you fear churn, you fight churn. In honor of Halloween, we asked our own Customer Success team to dig deep into their most frightful memories of customer churn and tell us: Which churn monster do you fear most and why?

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How to Make the Case for Product Ops at Your Organization

SaaStr

By Sara Estes, Pendo.io Content Marketing Manager. As technology companies scale, silos emerge and processes can break down — creating the need for a dedicated function to drive alignment, communication, and efficiency across the company. We’ve already seen this play out with the emergence of plenty of other ops roles, and now, product has an operational force of its own.

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Website Optimization Tips to Help Nonprofits Increase Online Donations During the Season of Giving

The Daily Egg

Editor’s Note: While the tips in this article are geared towards nonprofits, the strategies outlined can be used by everyone from ecommerce businesses to SaaS companies, education sites, and more. As November and the holiday season approaches, we naturally think about spending quality time with our family, friends and co-workers. (And of course, food!

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When should engineering managers write code?

Intercom, Inc.

Many engineers who make the transition to a management role face a bit of a conundrum – if I stop doing hands-on work, my team will lose a strong engineer and instead will gain an inexperienced manager. When I became a manager three years ago, this thought kept popping into my head, especially in the first few months, and breaking out of this mindset was one of the biggest challenges in my transition from maker to manager.

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A Decade Long Mac User Tries Out Windows for the First Time in 15 Years

Tom Tunguz

A few weeks ago, I installed Windows on my Mac using BootCamp. BootCamp allows you to have both operating systems on your computer at the same time and choose the one you want to use when. I was curious about Windows. So I installed it and tried to use it for a few days. Here are my impressions. Just as background, I’ve been on a Mac since I was seven and I last worked on a Windows machine in 2004.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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That First Magical Sales Rep

SaaStr

Yesterday on LinkedIn and Twitter we had over 100,000 views and engagements on a quick post on The Magical Sales rep. It’s worth a deeper dive. The transition from founder-led sales to a true sales team is often a rough one. Most founders aren’t actually great salespeople, but boy, they are good “middlers” If a lead comes in, founders know how to talk to them.

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How Google’s Bert Update Will Affect Content Marketing

Neil Patel

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.

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Remember QR Codes? They’re More Powerful Than You Think

Andreessen Horowitz

China’s mobile payment ecosystem, the largest in the world, is built upon QR codes. But that technology extends far beyond shopping to ease friction throughout daily life. On a recent trip to China, I personally interacted with QR codes … The post Remember QR Codes? They’re More Powerful Than You Think appeared first on Andreessen Horowitz.

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How Customer Lifetime Value (LTV) Calculation Can Benefit Your Business

Nimble - Sales

The success of a business working in the e-commerce sector depends on the quantity and quality of clients it attracts. The client base does not appear by itself: it requires investment. So, how do you determine the effectiveness of investment in marketing? Is there a tool that shows the real value of the client in […]. The post How Customer Lifetime Value (LTV) Calculation Can Benefit Your Business appeared first on Nimble Blog.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Top 15+ SaaStr Shortbites of October

SaaStr

Our Twitter + LinkedIn feeds have really taken off, but with so many @jasonlk tweets, it can be a bit … hard to keep up. Let alone follow sometimes. So we’ll do an experiment and put together just the most favorited, the most RT’d, the most viewed SaaStr Short Bites from Twitter. Here are the Top 15+ most viewed Short Bites from October.

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Sales Negotiation: How to Navigate the Gives/Gets for a Win-Win

Sales Hacker

When it comes to negotiation, the goal isn’t a win… What you want is a win-win. True negotiations are all about coming to a mutual agreement on something where both parties feel like they got something out of the deal. Contrary to popular belief, you don’t “win” a negotiation by making the other person lose. Both parties need to give and get along the way.

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Biology is Eating the World: A Manifesto

Andreessen Horowitz

We are at the beginning of a new era, where biology has shifted from empirical science to an engineering discipline. After a millennia of using man-made approaches for controlling or manipulating biology, we have finally begun using nature’s own … The post Biology is Eating the World: A Manifesto appeared first on Andreessen Horowitz.

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Lead vs Prospect: Lead Generating and Management

Nimble - Sales

Any salesperson at some point gets the feeling that the market is out of companies and people to sell the product to. As though nothing can be done to get new customers – and this is where lead generation comes in. What Is the Lead in Sales? The sales lead definition is as follows: a […]. The post Lead vs Prospect: Lead Generating and Management appeared first on Nimble Blog.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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In business, have you ever intervened to try to prevent a colleague from being fired? What happened?

SaaStr

I did. I had a co-founder who fired my other co-founder without telling me. The early days are always tough. We’d lauched, with only a small fraction of the traction we’d anticipated. Who’s fault was it? The engineer who built a not-good-enough product? The marketer who didn’t market well enough? The sales guy who didn’t sell well enough? No one knew.

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Do We Have Enough Pipeline? The One Simple Metric Many Folks Forget.

Kellblog

Pipeline is a frequently scrutinized SaaS company metric because it’s one of relatively few leading indicators in a SaaS business — i.e., indicators that don’t just tell us about the past but that help inform us about the future, providing important clues to our anticipated performance this quarter, next quarter, and the one after that.

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How do you market your B2B startup well during a demo presentation?

Net-Results

Here are three things I would touch on if you want to market your B2B well during a demo presentation: Solve a specific problem. In order to stand out, don’t try to fix the world’s problems. At the same time, don’t just build a product, because you have an idea you think is awesome. Instead, try to figure out an actual problem people are having. Salesforce became big, because companies were having a real problem with on-premise software installations.

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A Guide to Successful Sales Management

Nimble - Sales

If you are in sales, you are naturally aware of the factors that can help your company thrive and your revenues soar. Expanding your product line, increasing brand awareness through targeted campaigns and inventing new ways to reach out to the customers are great efficiency and profit boosters. What ultimately determines the success of your […].

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

Bessemer Venture Partners’ Alex Ferrara takes a look at trends and predictions for the cloud industry in 2019. One of the most popular sessions from SaaStr Annual, this presentation will provides an in-depth look at the cloud computing industry across Europe and globally. Want to see more content like this? Join us at SaaStr Annual 2020. Alex Ferrara | Partner @ Bessemer Venture Partners.

Cloud 100
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5 Ecommerce Factors that Can Come Back to Haunt You

FastSpring

When you hear the word “haunted,” odds are the first thing that comes to mind is not ecommerce. But in keeping with the Halloween theme, I’m going to discuss five key factors in ecommerce that you don’t want to come back to haunt your software company. 1. Goblins, Ghouls, and Global Regulations | GDPR & PSD2. As the ecommerce space continues to develop and grow, so do the laws and regulations surrounding it.

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Churn prevention: stopping churn before it happens | ProfitWell

ProfitWell

We all know that churn is the not-so-silent killer of SaaS businesses. In fact, according to Tomasz Tunguz , the median SaaS business loses approximately 10% of its revenue to churn every year. When all your revenue is tied to recurring relationships, anything you can do to stem the loss of customers will help your company thrive in the long run. Churn prevention is your proactive strategy for keeping customers around.

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