Sat.Oct 26, 2019 - Fri.Nov 01, 2019

Product Led, but People Focused

OpenView Labs

Sometimes, the best ideas come from the most unexpected places. Deputy , for instance, was a reimagining of an in-house tool that took on a life of its own once we combined the core technology with the idea of product led growth and the power of a cloud-based platform.

6 SaaS retention strategies for sustainable growth | Profitwell

ProfitWell

Remember the old video game SkiFree ? The idea was to ski down the hill as far as possible, avoiding all the trees and rocks and hitting all the jumps. But, inevitably, you’d end up being caught by the ravenous, unrelenting yeti.

Woven CEO Tim Campos on how to spend your most important asset

Inside Intercom

? ? ?. Two weeks into Tim Campos’ job as the CIO at Facebook, Mark Zuckerberg’s executive assistant asked him to join the CEO for an important meeting at 8 a.m. the next morning. But when he arrived, his boss was nowhere to be found.

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC. Want to see more content like this? Join us at SaaStr Annual 2020.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

Do you want to grow your SaaS sales team and improve your processes? Here is a collection of 10 resources that will help you: . maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, .

More Trending

SaaS Upselling Techniques: How To Do It Right (Tips + Examples)

Incredo

Prologue to SaaS upsell Three months ago when you had only 600 subscribers, you chose a pricing plan that allowed you to send emails to a maximum of 2,000 users.

Selling to bad-fit customers will kill your SaaS startup

Close.io

Failing to find the right audience for your business will guarantee a startup's failure. As founders tend to be fanatical about closing their first customers and hustling their way to initial traction, they need to keep in mind that not all customers are created equal.

A Soft Miss vs. A Hard Miss in Sales

SaaStr

A lot of you around this time of year will have a lot riding on Q4. In many cases, hoping to end the year strong after a soft quarter or two earlier in the year. If you are going a rough patch though, it’s super important to distinguish between a Soft Miss and a Hard Miss.

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How to Identify the Spooky Opportunities in Your Pipeline

InsightSquared

Halloween is here and there are spooky things all around us, but your sales pipeline should not be one of them. While others might be thinking of candy and costumes on October 31st, those of us who are part of the go-to-market engine are hoping we receive treats from our prospects and not tricks.

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

The Fear of Churn

ChurnZero

The Fear of Churn. It’s the scariest time of the year – Q4! Will your CS team end the year smiling or sobbing? Here at ChurnZero, we fear churn. And when you fear churn, you fight churn.

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How to Make the Case for Product Ops at Your Organization

SaaStr

By Sara Estes, Pendo.io Content Marketing Manager. As technology companies scale, silos emerge and processes can break down — creating the need for a dedicated function to drive alignment, communication, and efficiency across the company.

Mentors, Presenters, and Judges from Shutterstock, Upsie, and M.M.LaFleur Join the Lineup at LaunchPad Propel

TechStars

To ABM or Not To ABM

InsightSquared

The real question is whether you understand account-based marketing (ABM) enough to determine when is the best time to make that jump. But before we dive into the question of whether or not you should adopt ABM programs, let’s take a step back and ask ourselves: what really is ABM? . What is ABM?

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Website Optimization Tips to Help Nonprofits Increase Online Donations During the Season of Giving

The Daily Egg

Editor’s Note: While the tips in this article are geared towards nonprofits, the strategies outlined can be used by everyone from ecommerce businesses to SaaS companies, education sites, and more.

In business, have you ever intervened to try to prevent a colleague from being fired? What happened?

SaaStr

I did. I had a co-founder who fired my other co-founder without telling me. The early days are always tough. We’d lauched, with only a small fraction of the traction we’d anticipated. Who’s fault was it? The engineer who built a not-good-enough product? The marketer who didn’t market well enough?

Founders from Warby Parker, Plated, and The Muse to Speak at LaunchPad Propel

TechStars

Leading Student Entrepreneurs to Pitch and Meet Founder Mentors at 3rd Annual Blackstone LaunchPad powered by Techstars Convening.

A Decade Long Mac User Tries Out Windows for the First Time in 15 Years

Tom Tunguz

A few weeks ago, I installed Windows on my Mac using BootCamp. BootCamp allows you to have both operating systems on your computer at the same time and choose the one you want to use when. I was curious about Windows. So I installed it and tried to use it for a few days. Here are my impressions. Just as background, I’ve been on a Mac since I was seven and I last worked on a Windows machine in 2004. Pros of Windows. Speed: the operating system is much faster than Mac.

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Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Five Tips for Building a Customer Success Team

Totango

In the customer-centered economy, your customer success (CS) team is invaluable. The team’s goal is to retain your hard-won customers and help them grow by deepening the customer relationship and ensuring they are realizing value with your product every step of the way.

Top 15+ SaaStr Shortbites of October

SaaStr

Our Twitter + LinkedIn feeds have really taken off, but with so many @jasonlk tweets, it can be a bit … hard to keep up. Let alone follow sometimes. So we’ll do an experiment and put together just the most favorited, the most RT’d, the most viewed SaaStr Short Bites from Twitter.

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6 strategies for creating qualified sales conversations on LinkedIn

Close.io

Do you recognize yourself in any of the following statements? LinkedIn is full of spammy spammers who spam a lot – and I just don’t want that associated with my brand.”. “I I know I need to be using LinkedIn, but I just don’t know where to get started.”.

The Most Important Chart for Managing the Pipeline: The Opportunity Histogram

Kellblog

In my last post , I made the case that the simplest, most intuitive metric for understanding whether you have too much, too little, or just the right amount of pipeline is opportunities/salesrep, calculated for both the current-quarter and the all-quarters pipeline.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Smart Subject Lines have arrived!

ReSci

We all get writer’s block from time to time, but getting hit right before that important email campaign is a big bummer. Well-written and catchy subject lines can be the difference between a hugely successful campaign and a stinker. So we’re incredibly excited to announce.

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

Bessemer Venture Partners’ Alex Ferrara takes a look at trends and predictions for the cloud industry in 2019. One of the most popular sessions from SaaStr Annual, this presentation will provides an in-depth look at the cloud computing industry across Europe and globally.

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Bio Newsletter: The Evolution of Gene Therapy

Andreessen Horowitz

To receive this monthly update from the a16z Bio Team, sign up for our bio newsletter here. .

What’s the Best Type of Customer Service for Your Business?

Groove HQ

When choosing customer service “types,” businesses make one capsizing mistake: they start with channels. Instead, start with customer experience—then work backwards. You could offer many types of customer service—different communication channels to fit different customer’s preferences.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.