Marketing’s Technical Liberation
Tom Tunguz
AUGUST 21, 2013
Product and engineering teams are inseparable and at the core of most startups. One degree removed, sales and customer support teams ply the voice of the customer to influence product and eng. Of the five teams in a startup, marketing teams tend to have the least influence because traditional product marketers must influence others to enact change. Marketing works with product and engineering to update branding and communication within the product.
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