Sat.Aug 17, 2013 - Fri.Aug 23, 2013

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Marketing’s Technical Liberation

Tom Tunguz

Product and engineering teams are inseparable and at the core of most startups. One degree removed, sales and customer support teams ply the voice of the customer to influence product and eng. Of the five teams in a startup, marketing teams tend to have the least influence because traditional product marketers must influence others to enact change. Marketing works with product and engineering to update branding and communication within the product.

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The Fundamental Challenge of Your Startup’s First Hire: Leading and Learning at the Same Time

Tom Tunguz

A team of founders who had just made their first their first hire asked me about culture and on boarding. How do they go about managing people? How do they maintain the values of the business? The underlying question of successful management is: How can founders lead and learn at the same time? I think a bastardized version Tolstoy’s well-worn refrain is apt: Happy teams are all alike; every unhappy team is unhappy in its own way.

Startup 100
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Choosing a Content Marketing Strategy for Your Startup

Tom Tunguz

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Table 1: Balancing Syndication Tools Attributes. Channel. Distribution. Measurement. Retention. Brand. RSS. Poor : only one subscriber.