Practical Advice on SaaS marketing

MARCH 7, 2015

It wasn’t that long ago that just describing your application as a "software-as-a-service (SaaS)," or saying that it ran “in the cloud” was enough to get attention. Companies like salesforce.com and a few other pioneers could differentiate themselves largely by saying they weren’t traditional on-premises software. 'Why buy applications built on old technology when you can buy solutions built on new technology?

SaaS 113

SaaS Cloud Finance Technology 113

Tom Tunguz

MARCH 9, 2015

There’s a magical property to the classic sales funnel SaaS startups use to evaluate the effectiveness of their go-to-market organizations: an increase in effectiveness at any stage of a sales funnel cascades through to the end funnel. But improvements to the early parts of the funnel are more important than those later in the funnel, because they meaningfully improve key SaaS metrics like cost-of-customer acquisition and pay-back period.

Sales Funnel 106

Sales Funnel Startup Sales SaaS 106

CloseSaaS

MARCH 12, 2015

One of the most useful frameworks for assessing a potential sales hire is something I learned a long time ago from reading a book by Jack Welch, former CEO and chairman of GE.

Sales Recruiting 52

Sales Recruiting Sales Hiring Sales 52

ReSci

MARCH 13, 2015

2013's hottest career was the social media marketer. For 2014, it was the data scientist. Data mining and statistical analysis hit the top of the charts. We live in an increasingly data driven world,…. The post Why the hottest job of 2014 is the marketer’s secret weapon appeared first on ReSci.

Social Media 40

Social Media Data Marketing 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

MARCH 12, 2015

In a recent survey, 40% of VCs pointed to SaaS as the startup sector most likely to be impacted by a market correction. There’s no question that the early stage SaaS founders are benefiting from substantial multiple expansion and pre-money valuation increases. But I was curious about how widespread aggressive investments are in software companies.

Marketing 100

Marketing SaaS Investment Startup 100

CloseSaaS

MARCH 9, 2015

Hiring people for your startup is hard. There’s no way around that. Whether you’re a little unknown startup nobody ever heard of, or a hotshot rocketship making headlines in the techpress, figuring out which candidates to hire is really difficult.

Sales Hiring 52

Sales Hiring Startup Interviewing Sales 52

CloseSaaS

MARCH 7, 2015

Steli’s recent post about determining the ROI of your marketing efforts struck a chord with me. I got the same advice from Noah Kagan when he spoke to the companies going through Techstars Austin last summer.

Marketing 52

Marketing Sales 52

CloseSaaS

MARCH 13, 2015

If you run an early-stage startup, your first sales hires—and how you train and introduce them to your company—will set the tone for the next stage of your startup’s growth.

Sales Hiring 52

Sales Hiring Sales Startup Management 52

ReSci

MARCH 12, 2015

Our team recently attended the Marketing Sherpa Email Summit in Las Vegas. During the conference, our VP of Sales Scott Schnaars sat down to speak…. The post How to bridge the customer gap with data-driven marketing appeared first on ReSci.

Data 40

Data Marketing Sales 40

Advertisement

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

ReSci

MARCH 10, 2015

The annual Bronto Summit wrapped up last week in Miami, FL. Our sales team went out to meet all fellow Brontos, soak up some rays, and listen to awesome keynotes. They've come back enviably tan and excited to share what they learned. We keep…. The post Highlights from Bronto Summit 2015 appeared first on ReSci.

Sales 40

Sales 40