Sat.Jun 09, 2018 - Fri.Jun 15, 2018

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. But that misses a few important qualities that only live events can offer. In our industry there are dozens, if not hundreds of ways you can get in front of your customers or people you’d like to be your customers. When resources are low, impact is key.

Branding 205
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Seven Strategic Rationales for the Microsoft/Github Acquisition

Tom Tunguz

Last week, Microsoft acquired Github for $7.5B. It’s a massive acquisition at a massive price relative to other software acquisitions. Why is Microsoft willing to pay so much? Developer identity. Identity has been critical to Microsoft success. Active Directory (AD) forms nexus of the Microsoft enterprise ecosystem. AD contains all the users, their roles, and their rights.

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Reshaping the Software and Services Marketplace – A Guest Commentary in E-Commerce Times

Think Strategies

In the old information technology (IT) world, systems integration and consulting companies flourished, helping enterprises of all sizes across nearly every industry pull together a plethora of proprietary systems from a wide array of software and technology vendors. Despite the promises of the cloud, not much has changed. While there may be fewer pure-play proprietary systems and applications, the need to customize software solutions and integrate disparate databases has continued to grow.

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How to Correctly Calculate your SaaS Gross Margin

The SaaS CFO

How to Correctly Calculate your SaaS Gross Margin There are a couple financial metrics that I calculate and review each month and this includes my SaaS gross margin. Of course, it’s not just your overall gross margin, but it’s also your recurring revenue margin and services margin. You may also have hardware margins, but that’s […]. The post How to Correctly Calculate your SaaS Gross Margin appeared first on The SaaS CFO.

SaaS 92
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Your sales team needs account plans. Here’s how to create them.

Intercom, Inc.

Account plans are one of the most important weapons in a salesperson’s arsenal. They bring together critical information about your customer, your competitors and your strategy to nurture existing business in a simple document to ensure each customer is set up for success. So why do sales teams often ignore them? The formula for selling SaaS software is quite simple.

Sales 201

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Phone Sales Closing Tips For Massive Win Rates: Based on 1M Sales Calls

Sales Hacker

It might be scary to think that closing calls are out of your control, but it is and we have the data to prove it. Below are our top phone sales closing tips from 1M sales calls. . “Always be closing.” The phrase is so popular in sales that it’s practically the industry’s unofficial motto. But what if everything you know about closing is all wrong? What if by the time your deal is “late stage,” its fate has already been sealed?

Sales 68
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From First Mile To Nth: Onboarding Beyond User Onboarding

Chargebee

User onboarding is crafting the first mile of a user’s journey with your product. Can you apply everything that works within it to your nth?

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What we shipped: 7 new features to help you automate, streamline and customize your Messenger

Intercom, Inc.

At Intercom, we know how challenging it is to strike a balance between being personable and being efficient. You want to be welcoming to your visitors and helpful to your customers, but your time is in demand. That is why we are continually updating our products in ways that help you engage with your visitors, leads and customers quickly and effectively.

B2C 174
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Introducing a modern ChartMogul

Chart Mogul

Today we’re unveiling a new look for ChartMogul, and the first steps toward our future. We launched ChartMogul in 2014 to help our customers answer a simple question: How do I track and grow my subscription business? We started out with a super playful design and familiar brand voice. Early customers might remember the little monster that hung out next to our free trial button — that eye was actually the inspiration behind the stylized “O” in our logo!

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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5 Game-Changing Trends Shaping the Future of Sales [New Report]

Sales Hacker

Once again, Salesforce presents a strategic look into the rapidly shifting world of sales. The third edition of the widely anticipated State of Sales report surveyed more than 2,900 sales professionals and leaders from around the world. Here’s a quick sneak peak of their sales research report. Sales technology , buyer behavior, and the need to mingle have made sales more complicated, thrilling, and tougher than it already is. .

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Selling to startups: What you need to do to get the most out of your startup customers

CloseSaaS

Most B2B startups initially sell to other startups before going after more established companies. And for good reason. Startups are approachable, quicker to close, and more forgiving when things go wrong. But is selling to startups really a good growth strategy in the long-term?

Startup 52
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Coming Soon: A Brand New Knowledge Base

Groove HQ

Introducing the Groove KB 2.0 Our focus this year has been to consolidate all of the different pieces of Groove (Inbox, Knowledge Base, Reporting) into one cohesive experience across the entire application. In parallel to the Groove 2.0 Inbox, our KB team has been hard at work rebuilding the Groove Knowledge Base from the ground […]. The post Coming Soon: A Brand New Knowledge Base appeared first on Groove Blog.

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10 Learnings Building a Consulting Practice to €150k+ per year

Pierre Lechelle

About 4 years ago, I tried to launch a business but failed without grace. The irony is that other entrepreneurs were asking me for advice. I quickly realized that I could help them grow their business. I also realized that I could make a good living out of it. That’s how I got into consulting. […]. Cet article 10 Learnings Building a Consulting Practice to €150k+ per year est apparu en premier sur Pierre Lechelle.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Don?t Hire the Wrong Outsourced Sales Professionals: 6 Handy Tips

Sales Hacker

There are many levers a sales leader or organization may pull to gain scale, accelerate revenue, drive cost savings, or augment sales team structures. A viable and proven option is handing over some or all of your sales efforts to outsourced sales professionals. It’s true that outsourcing your sales to a third-party provider can yield favorable results.

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GDPR for sales: 10 things sales reps need to know about cold emailing and calling

CloseSaaS

If your sales process relies heavily on cold emailing or calling prospects, the new European General Data Protection Regulation (GDPR) isn’t great news for you.

Sales 52
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?? SaaS Roundup #123

Chart Mogul

This week: How to calculate SaaS gross margin, commonly misunderstood SaaS metrics and how to build a SaaS marketing system. In SaaS Roundup, we comb through the noise to find you only the best SaaS-flavored reads of the week — just our top three. You can also receive SaaS Roundup in your email inbox every Friday — just drop your email here and you’ll receive the next issue.

SaaS 40
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How to Create Infographics That Will Make Each of Your Articles a Potential Hit

Kraftblick

If you are familiar with our blog, you might have read some other articles about our processes in Kraftblick. We like to keep things open between us and our readers. There are plenty of materials that describe our internal processes in the company in our blog. This one is no different. As a content marketing agency, we try various forms of content on our website.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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How to Create an Integrated Sales Enablement Strategy for Your Sales Team

Sales Hacker

The post How to Create an Integrated Sales Enablement Strategy for Your Sales Team appeared first on Sales Hacker.

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Stand out and sell more: How reps can crush the competition (Q&A webinar)

CloseSaaS

Here's the recording of yesterday's webinar with Drift and Chorus.ai about how to stand out as a sales rep in a crowded industry. Tune in below!

Sales 52
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Christoph Janz on SaaS fundraising in 2018 and how startups should use data

Chart Mogul

This week's episode of SaaS Open Mic features a live discussion from the Berlin edition of Mogul I/O, our event series bringing industry leaders together around the topic of sustainable growth. “I think the table stakes have gone up in the sense that if in 2018 you’re not on top of these metrics, I’m less patient — there’s no excuse for not knowing this.”.

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What is Marketing Analytics?

Rakam

What is Analytics? More important, what are Marketing Analytics? Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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How to Hit Your Marketing and Sales Numbers Every Month This Summer

Sales Hacker

The post How to Hit Your Marketing and Sales Numbers Every Month This Summer appeared first on Sales Hacker.

Sales 61
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Retention, cohorts and visualizations

Intercom, Inc.

There are few issues more important than customer retention when running software-as-a-service businesses. It’s no good acquiring customers for $10, if they only stick around for a month or two. Retention can be measured qualitatively by talking and checking in with your customers regularly so you’ll know what their main questions and issues are, and when they occur.

Retention 223
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The Blockbuster Software M&A Market of 2018

Tom Tunguz

2018 is a blockbuster year for software M&A multiples. The prices companies fetch relative to their revenues surpass any of those in the past 7 years. Billion-dollar plus acquisitions in 2018 have commanded a median 17.7x trailing enterprise value to revenue multiple. Nothing in the past seven years is close. In fact, there is not a single acquisition in that range.

Software 123
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PODCAST 11: How to Use Empathy in Sales [Backed by Science]

Sales Hacker

On this episode of the Sales Hacker podcast, we talk with David Priemer , Founder of Cerebral Selling about using empathy in sales backed by science. . What You’ll Learn. The core elements of Cerebral Selling. Understanding proper buyer motivation. Using modern psychology to more effectively engage your prospects. The key tactics to effective discovery.

Sales 44
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Laura Klein on improving chemistry in product teams

Intercom, Inc.

Looking for an example of a happy, high performing product team? Rather than suggesting a model startup, advisor and author Laura Klein is likely to point you toward her favorite heist film. As an engineer, UX designer, product manager and startup advisor for more than 20 years, Laura been part of every type of team – from those that have to deliver on the sometimes unrealistic expectations of upper-management to the ones that suffer from too many opinions on the ground floor.

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How To Build (And Scale) A Successful Sales Team

Sales Hacker

I get asked this same question several times a week.—”Tito, how do I go about building a sales team (especially the sales development function) from scratch?” It usually comes from founders, or the first sales hire at a company. Sometimes, it comes from companies after several failed attempts. The truth is, there’s only one way to do it right, and if this is your third try, lucky you, I’ll share the formula with you.

Scale 74