Sat.Oct 19, 2019 - Fri.Oct 25, 2019

Cohort Analysis Explained for Your SaaS Business

The SaaS CFO

We all know that churn and retention are critical concepts to understand in SaaS. As customers churn each month, we track logo and dollar counts in our churn and retention reports. And we document the reasons why. This is an aggregate view of retention. Let me introduce SaaS cohort analysis.

Double opt-in vs. single opt-in: Which one should you choose?


You’ve started building your email list and quickly arrive at a fork in the road. Single or double opt-in? They’re two sign-up methods that yield very different results. There’s an ongoing debate on the superiority of either method across the web.

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How To Find Your Perfect SaaS Investors And Create A Winning Pitch?


Do you admit that your potential SaaS investors are like your potential customers? Not all investors are equal : you should target the right ones who are interested in investing in SaaS and tend to fund in your geography & startup stage.

Are You Not Testing? Overcome Your Fears with Simple, Practical Ways to Start Running Your First A/B Tests

The Daily Egg

Author’s Note: We want to focus on giving you actionable advice for what you can pay attention to, evaluate, and implement quickly to make sure you get the most out of the remainder of 2019.


How AI Can Radically Change Your Business

AI is quickly becoming mainstream, thanks to its value-driving capabilities. Yet, even with such widespread attention, it still is one of the most misunderstood technologies out there. Here's how to make the most out of it and bring a positive change to your company.

The power of thought: why we carry around limiting beliefs with Empowered Achievers’ Chris Castillo

Predictable Revenue

We explore how your mindset is formed. Then look at what you can do to unpack and rewire your thought process to cultivate a more positive outlook. The post The power of thought: why we carry around limiting beliefs with Empowered Achievers’ Chris Castillo appeared first on Predictable Revenue.

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5 Hidden Steps That Can Boost Your Organic Ranking


Want to reach the top of Google Search Engine? I know we all want to reach the top of Google. But it is not an easy task Getting your Website to the Top of Google. For that use the Search Engine Optimization Techniques.

9 Steps to How “One Subscription System of Record’ Helped Create a Unicorn

Sage Intacct

“Billionaire Robert F. Smith’s Vista Equity Partners has agreed to acquire a majority stake in Acquia Inc. in a transaction valuing the enterprise software company at close to $1 billion, including debt, according to people with knowledge of the matter.”. Software/SaaS Thought leadership SWTL

In the SaaS world there is often a debate between “best in breed” point solutions and all-in-one or full stack solutions. Which path do you think wins out over the next 5-10 years and why?


Right now, the answer seems to be “both”. Best-of-breed solutions seem to have been the big winners in the current generation of SaaS — Zoom, Slack, etc. — at least on the surface.

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Elizabeth Kraus on funding women-led companies


As co-founder and Chief Investment Officer of MergeLane, Elizabeth Kraus invests in women-led startups and venture funds. And she hopes to one day make MergeLane obsolete—by achieving gender parity in entrepreneurship and VC.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

The First Three Principles of Sales Ops


Originally posted on As the function of Sales Operations evolves within organizations, we are faced with several large challenges. How do we set priorities with all the competing initiatives coming our way?

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Outbound Labs – Our Compass in the Storm of Rapid Change

Predictable Revenue

Read more on Outbound Labs – Our Compass in the Storm of Rapid Change… The post Outbound Labs – Our Compass in the Storm of Rapid Change appeared first on Predictable Revenue.

Maybe 80% of Public SaaS Companies Are in the SF Bay Area


In 2019, you clearly can build a successful SaaS and Cloud company outside the Bay Area. And it is just sooo expensive here in the Bay Area. Like crazy expensive. And aren’t we all moving to distributed teams? Still, networks matter.

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38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. That’s not really honest, is it?

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The Ultimate 12 Step Guide For Choosing The Perfect Learning Management System

Picking the wrong LMS can cost you. Don’t settle for a disconnected, hard-to-use, expensive system that doesn’t meet your needs. Follow these 12 steps crafted by Lambda Solutions' LMS experts, and find your perfect eLearning solution!

How to win the war for sales talent

A high performing sales team is invaluable to a growing startup. Winning the most promising candidates is a cutthroat battle. It takes a lot more than a generous compensation package to get top candidates to accept your offer.

Develop a Customer Journey Strategy: Examples and Tips


Customers want to see the value of your product or service—fast. They bought your product to solve a specific problem and if they are unable to achieve the desired outcome, they may churn. By helping customers achieve their own goals using your product, you’ll create loyal customers for life.

SaaStr Podcasts for the Week with Airtable and Shopify Plus — October 25, 2019


276: Liat Bycel is VP of Customer Engagement @ Airtable, the startup that works like a spreadsheet but gives you the power to organise anything.

How to Build Killer Sales Battlecards that Help you Crush the Competition

Sales Hacker

The post How to Build Killer Sales Battlecards that Help you Crush the Competition appeared first on Sales Hacker. Choice Crayon Partner Sales Process Webinars

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Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Fintech Newsletter: October 2019

Andreessen Horowitz

To receive this monthly update from the a16z fintech team, sign up here. Record ATM fees; Looming zero interest rates; High-yield savings accounts proliferate; Nubank hits 15 million users. Why the buzz around high bank fees is actually good for.

10 Smart Ways To Build Your Email List 10x Faster


Email is a sort of digital currency that we use to get around online. Want to download a free piece of content? Pay with your email. Want to buy a pair of shoes? Enter your email address to get a 10% discount and then track your order later on.

What can entrepreneurs do to stand out to prospective investors during a pitch?


The best founders really know their sh*t. The best founders just know everything cold about their business: They know the competition cold. They don’t mock the competition, or say it doesn’t exist, or not acknowledge their strengths. They know where they are strong, and where the others are strong.

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8 Top reasons for customer churn: understand why churn happens | ProfitWell


Remember the story of Icarus? Icarus was a figure in Greek mythology who made his own wings out of feathers and wax. He was excited to go flying. So excited, in fact, he forgot his father’s advice not to fly too close to the sun. Of course, his overconfidence was his downfall.

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Why INSIST on Making Your Life MORE Difficult? (5 Ways to Work Smart)

Sales Hacker

“Actually, David, I work my butt off to obliterate my target, I’m doing just fine, thanks.”. And therein lies my point: The fallacy that 60+ hour weeks, chugging buckets of coffee, and juggling dozens of prospects at the same time equates to the magic formula of #winning.

a16z Podcast: AI in B2B

Andreessen Horowitz

Consumer software may have adopted and incorporated AI ahead of enterprise software, where the data is more proprietary, and the market is a few thousand companies not hundreds of millions of smartphone users. But recently AI has found its way … The post a16z Podcast: AI in B2B appeared first on Andreessen Horowitz. AI, machine & deep learning enterprise & SaaS Company Building 101 founder/maker stories future of work sales

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The Rules You Can Break, The Ones You Can’t With Tradeshift (Video + Transcript)


Work smarter, not harder. Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Join this discussion to learn how to maximize efficiency within your company. Want to see more content like this?

SaaS sales: How to sell annual contracts [phone scripts and email templates]

SaaS customers love the freedom and flexibility that monthly subscriptions give them. But you as a SaaS business want to sign them up for annual deals when possible since that's going to increase cashflow and predictability and decrease your churn.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"