Sat.Oct 19, 2019 - Fri.Oct 25, 2019

Cohort Analysis Explained for Your SaaS Business

The SaaS CFO

We all know that churn and retention are critical concepts to understand in SaaS. As customers churn each month, we track logo and dollar counts in our churn and retention reports. And we document the reasons why. This is an aggregate view of retention. Let me introduce SaaS cohort analysis.

Double opt-in vs. single opt-in: Which one should you choose?


You’ve started building your email list and quickly arrive at a fork in the road. Single or double opt-in? They’re two sign-up methods that yield very different results. There’s an ongoing debate on the superiority of either method across the web.

How To Find Your Perfect SaaS Investors And Create A Winning Pitch?


Do you admit that your potential SaaS investors are like your potential customers? Not all investors are equal : you should target the right ones who are interested in investing in SaaS and tend to fund in your geography & startup stage.

Are You Not Testing? Overcome Your Fears with Simple, Practical Ways to Start Running Your First A/B Tests

The Daily Egg

Author’s Note: We want to focus on giving you actionable advice for what you can pay attention to, evaluate, and implement quickly to make sure you get the most out of the remainder of 2019.


Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

The power of thought: why we carry around limiting beliefs with Empowered Achievers’ Chris Castillo

Predictable Revenue

We explore how your mindset is formed. Then look at what you can do to unpack and rewire your thought process to cultivate a more positive outlook. The post The power of thought: why we carry around limiting beliefs with Empowered Achievers’ Chris Castillo appeared first on Predictable Revenue.

More Trending

5 Hidden Steps That Can Boost Your Organic Ranking


Want to reach the top of Google Search Engine? I know we all want to reach the top of Google. But it is not an easy task Getting your Website to the Top of Google. For that use the Search Engine Optimization Techniques.

9 Steps to How “One Subscription System of Record’ Helped Create a Unicorn

Sage Intacct

“Billionaire Robert F. Smith’s Vista Equity Partners has agreed to acquire a majority stake in Acquia Inc. in a transaction valuing the enterprise software company at close to $1 billion, including debt, according to people with knowledge of the matter.”. Software/SaaS Thought leadership SWTL

In the SaaS world there is often a debate between “best in breed” point solutions and all-in-one or full stack solutions. Which path do you think wins out over the next 5-10 years and why?


Right now, the answer seems to be “both”. Best-of-breed solutions seem to have been the big winners in the current generation of SaaS — Zoom, Slack, etc. — at least on the surface.

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The First Three Principles of Sales Ops


Originally posted on As the function of Sales Operations evolves within organizations, we are faced with several large challenges. How do we set priorities with all the competing initiatives coming our way?

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Elizabeth Kraus on funding women-led companies


As co-founder and Chief Investment Officer of MergeLane, Elizabeth Kraus invests in women-led startups and venture funds. And she hopes to one day make MergeLane obsolete—by achieving gender parity in entrepreneurship and VC.

Outbound Labs – Our Compass in the Storm of Rapid Change

Predictable Revenue

Read more on Outbound Labs – Our Compass in the Storm of Rapid Change… The post Outbound Labs – Our Compass in the Storm of Rapid Change appeared first on Predictable Revenue.

SaaStr Podcasts for the Week with Airtable and Shopify Plus — October 25, 2019


276: Liat Bycel is VP of Customer Engagement @ Airtable, the startup that works like a spreadsheet but gives you the power to organise anything.

Develop a Customer Journey Strategy: Examples and Tips


Customers want to see the value of your product or service—fast. They bought your product to solve a specific problem and if they are unable to achieve the desired outcome, they may churn. By helping customers achieve their own goals using your product, you’ll create loyal customers for life.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

3 Bad Customer Service Examples & 3 Lessons for How to Recover (Because They Did)

Groove HQ

Every company has bad customer service examples. Here’s how to recover. In a perfect world, you and your customer service team would always take exactly the right steps to respond to customers. But we don’t live in a perfect world, and we all make mistakes.

The Subscribed World Tour is Coming to a Wrap!


A few months ago, we had our eyes set on launching the Subscribed World Tour across 12 cities and 10 […]. The post The Subscribed World Tour is Coming to a Wrap! appeared first on Zuora. Subscribed Events Uncategorized


What is the longest free trial you have ever used?


Slack. We are still on a Free account since 2015. It does not seem to have hurt their business. Still, I am sure we would pay. I’m not even sure why we don’t. View original question on quora. The post What is the longest free trial you have ever used? appeared first on SaaStr. Q&A

Using Knowledge Management to Improve the Flow of Sales Knowledge

Chart Mogul

When a salesperson leaves your company, they're taking valuable knowledge with them. Use these methods to learn how to document, retain, and share that knowledge across the whole organization.

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

3 Bad Customer Service Examples & 3 Lessons for How to Recover (Because They Did)

Groove HQ

Every company has bad customer service examples. Here’s how to recover. In a perfect world, you and your customer service team would always take exactly the right steps to respond to customers. But we don’t live in a perfect world, and we all make mistakes.

How to build a data-first customer service team

companies lose more than $62 billion annually due to poor customer service. Getting customer service right should be a priority for every business, regardless of size.

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What did you think was useless until you tried it?


Notion App. I didn’t think we needed a wiki. I didn’t think we needed spreadsheets that were “worse” than Airtable + Google Sheets. I didn’t think we needed a text editor. I really didn’t want to learn another app. I didn’t really feel the pain. So, we weren’t early adopters. Then I finally tried it.


Q&A: Rethinking Customer Onboarding to Accelerate Success


Q&A: Rethinking Customer Onboarding to Accelerate Success. . Increasingly, Customer Success teams talk about helping customers successfully achieve their desired business outcomes, yet they do very little during onboarding to help customers achieve the results they require.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Women in Tech: How to Get Ahead in a Male-dominated Industry

OpenView Labs

In the last few years, against great adversity, women have made encouraging strides in politics, entertainment and many other areas. Women are showing up, and they are leading. But, as far as we’ve come, we still have a long way to go, especially in the tech industry.

We're setting BBC straight


Today, we see Pendo raise $10M to get us all more product-led , Drift’s David Cancel reminds us of rituals (and why they’re so essential to fostering a culture’s success), plus the crew over at BBC questions the value of subscription—but we set them straight. Your top subscription news.

The Rules You Can Break, The Ones You Can’t With Tradeshift (Video + Transcript)


Work smarter, not harder. Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Join this discussion to learn how to maximize efficiency within your company. Want to see more content like this?

Cold Outreach Pro Tips (6 Horror-Movie Villains You Don’t Want to Be)

Sales Hacker

‘Tis the season to be spooky, so let’s put a Halloween spin on a sales classic: cold outreach. In this article, we’ll cover 6 cold outreach mistakes that scare away the best of prospects. So essentially, what not to do , when you’re prospecting.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.