Sat.Jun 06, 2020 - Fri.Jun 12, 2020

From Surviving to Thriving in the Global Pandemic: How Subscriptions Could be your Magic Pill


It’s 7.00 Billy just finished his 45-minute online fitness session. He takes his fitness seriously. Billy had a routine you could set your clock to. He would hit the gym by 6.00 am and be out in one hour on the dot

What Product-Led Storytelling Is And How It Drives User Acquisition

OpenView Labs

“Storytelling is the most underrated skill,” said Ben Horowitz, founding partner of Andreessen-Horowitz, in a Forbes interview. He continued : “You can have a great product, but a compelling story puts the company into motion.”.

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What Is Good Retention: An Exhaustive Benchmark Study with Lenny Rachitsky

Casey Accidental

At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. One of our board members asked: “I understand these goals for the year.

Congratulations, You’ve Created a Category. Now What?


I was talking to an old friend the other day who’s marketing chief at a successful infrastructure startup. “Congratulations,” I said, “I know it was a long slog, but after about a decade of groundwork it looks like things have really kicked in.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Product Judgment: How some people can repeatedly create product success

Inside Intercom

Let’s talk about that trickiest of subjects: Product Judgment.

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Preparing for SaaS Growth: A Step-by-step Guide to Activating your True RevOps Potential


We bought together 15 RevOps practitioners to help upgrade your RevOps strategy. This step-by-step guide will equip you to build an efficient revenue operations function

In SaaS, Your Burn Rate is Muchly a Function of Your DNA. And Your Chosen Competition.


There are some questions in SaaS that are, at some level, almost a mystery: Why was Veeva able to burn only ~$10m net on its way to an IPO? Yet Box needed $250m? Both sell to the Enterprise. So it’s not that. Yes, Veeva has a very high ACV, with prepaid contracts. That helps a ton.

SaaS, Subscription, and On-Premises Software – Don’t Confuse Subscription with SaaS


You hear the terms SaaS, subscription, term licenses and perpetual license software tossed around frequently. The terms aren’t universally understood, nor are the implications of each on the financial model of a company, so the following is an effort to provide an overview.

How to Survive and Thrive in the post-Covid Era

For Entrepreneurs with David Skok

Covid and the associated lockdowns are likely to be the biggest disruptive event to occur in most of our lifetimes. There are huge global changes coming as a result. The OECD is forecasting the worst recession in a century. But expect to see far more change than just a recession.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Building Blocks of an Efficient SaaS Finance Operations Team


Growth of any kind demands changes in the status quo. SaaS businesses are no exception. As your SaaS business scales, new processes and functions get added

16 Rookie Errors Founders Make Pitching to VCs ? And Passing the ?20 Minute? Test


Given that so many VC pitches are over Zoom now, I thought it would be worth re-freshing this classic SaaStr post on things it’s easy to get wrong when pitching investors. Pitching VCs is like anything. You’ll get better at it over time. Later, you’ll even get great at it.

Best Helpdesk Software

The Daily Egg

Helpdesk software allows businesses and IT teams to improve the customer support process. If a customer has a problem or needs assistance, they can reach customer service representatives through a virtual helpdesk.

Notes from Office Hours with Hollie Wegman

Tom Tunguz

Recently, we welcomed Hollie Wegman to SaaS Office Hours to talk about marketing to developers. It was our first virtual event, and we had hundreds of people attend. Given the success of the format, we are going to continue it.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Investing in Alpha Health

Andreessen Horowitz

For every $1 of revenue collected by a hospital, $0.25 is spent on the administrative tasks required to collect it.

Salesforce: Still Very Important. Just Not as Important as It Used To Be.


For us SaaS Old Timers, it’s still all sort of about Salesforce. We built apps on Salesforce. We hired our VPs from Salesforce. We learned from Salesforce. We “copied” Salesforce. It remains the #1 pure SaaS company by far and is a force of nature. A $150 billion+ mega-company.

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Best Marketing Automation Software

The Daily Egg

Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management.

The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. What you actually need is a strategy that incorporates both. Prospecting is something every sales organization needs to master. Without it, there would be no deals to close.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Partner Bank Boom

Andreessen Horowitz

Partner banks, chartered institutions that provide fintech companies access to banking products, have exploded in recent years—by our count, their ranks have grown more than five times over the past decade.

You Aren’t Doing Enough Customer Marketing


How much do you talk about Customer Marketing? Be honest. While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed.

Best Recruiting Software

The Daily Egg

Recruiting software helps businesses, HR departments, hiring managers, and staffing agencies optimize the entire hiring procedure.

6 Key Communication Skills You Need to Succeed in Sales

Sales Hacker

It’s easy to see communication skills as a gift — either you’ve got them or you don’t. But communication skills can make or break your success. If you’re a skilled communicator, you’re more likely to be perceived as an expert.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

a16z Podcast: The Future of Primary Care

Andreessen Horowitz

Primary care was meant to be the front door to the healthcare system, but in some ways never set up for success to begin with.

CLTV: Important. But Not the North Star Metric It Used To Be.


Q: What is customer lifetime value, and why is it important? It might not be that important. CLTV is critical (of course), but it has become less useful as a planning tool over time in SaaS. In the early days of SaaS, we all focused on Customer Lifetime Value.

The Best Payroll Software and Services

The Daily Egg

Online payroll software has simplified the way business owners and HR departments issue payments to employees and contractors. Modern payroll solutions have made it possible to run and process payroll in-house instead of outsourcing to a third-party payroll firm.

How We Avoid Outsourcing Customer Support (Plus 3 Tips If You Absolutely Must)

Groove HQ

Eight ways we managed to save money, time, and customers by keeping support in-house. The post How We Avoid Outsourcing Customer Support (Plus 3 Tips If You Absolutely Must) appeared first on Groove Blog. Customer Support

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

a16z Podcast: The Return of Home-based Healthcare

Andreessen Horowitz

The way we deliver healthcare has changed enormously over the last century, shifting from house calls by doctors to your own to institutionalized settings like hospitals and clinics.

Want 1000+ More Top Leads? Join Our Sponsor Webinar on Friday


With 25,000+ attendees to our digital events so far this year, and most of our digital assets (podcast, newsletter, etc) under heavy demand during Shelter, we’ve been putting together a weekly update to our partners and sponsors.

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PODCAST 113: Secrets to Great Leadership During a Pandemic and Beyond with Barrett Boston

Sales Hacker

This week on the Sales Hacker podcast, we speak with Barrett Boston , Chief Revenue Officer at TriNet. A $4-billion company, TriNet offers full-service HR solutions across an array of industries. Incredible company.