Sat.Apr 18, 2015 - Fri.Apr 24, 2015

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Key Revenue Metrics for SaaS companies

The Angel VC

Thanks to Nick Franklin for reviewing a draft of this post! When I talk to SaaS startups and take a look at their metrics, it still happens quite often that some of the numbers aren’t quite clear to me and it takes some time to clarify things. I’m not referring to sophisticated reports or analyses but to the much more mundane question of what exactly people mean when they use a term like “revenues”.

Payments 193
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Measuring Bookings, MRR, Revenue and Cash for Your SaaS Startup

Tom Tunguz

Yesterday, I met with a bright, young SaaS entrepreneur who asked me to clarify four key numbers for SaaS companies: bookings, monthly recurring revenue, recognized revenue and cash collections. These four numbers are critical to understanding the health of a SaaS startup, and they can be quite different, so it’s important to have a strong grasp on the distinctions between them.

Revenue 100
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End of sales cycle and a hot prospect turns cold?

CloseSaaS

Every sales rep has experienced this: You've got a deal in the pipeline, you're very confident that it'll close. The prospect and you have several positive sales conversations, he's qualified, has tried your product and expressed buying interest.

Sales 52
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Experiential Marketing and Digital Sales: A New Frontier

ReSci

How to bring the appeal (and ROI) of experiential marketing to your eCommerce and digital sales. The post Experiential Marketing and Digital Sales: A New Frontier appeared first on ReSci.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Why the Bubble Question Doesn't Matter

Tom Tunguz

“Is there a bubble?” is a question that seems to be asked every day. But it’s the wrong question - in fact, it’s an unimportant question. Maybe there is a bubble. Maybe there isn’t. Instead of asking the question, let’s just presume we are in a bubble. Then, the far more important debate surfaces: given the bubble, how should a team manage a startup differently?

Startup 100

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7 Ways to Increase Ad Engagement

ReSci

Online advertising has changed a lot in the past few years, see how to keep your customers engaged with your online ads. The post 7 Ways to Increase Ad Engagement appeared first on ReSci.

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The Innovator's Solution for SaaS Startups - The Flywheel SaaS Company

Tom Tunguz

In the Innovator’s Dilemma for SaaS Startups , I outlined the path of many software companies, which disrupt incumbents by first serving the small-to-medium business and then move up-market by transitioning to serve larger enterprises with outbound sales teams. I argued this transition is largely due to the more attractive characteristics of larger customers, namely higher sales efficiency and reduced churn rates.