Sat.Aug 14, 2021 - Fri.Aug 20, 2021

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25 Proven Ideas to Lower Churn from Brex, Sendbird, ServiceNow, and More

SaaStr

We put out a call on Twitter the other day for folks’ best tips on what has really lowered churn for them this year. A few of the best: “Hire more relationship managers. Customers care about relationships, and nothing replaces a human available to help whenever you need something.” — Sam Blond, CRO, Brex. We all learn this again and again.

Churn 312
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How to Scale Your eLearning Business With Subscription Billing Software

Chargebee

There's an enormous growth opportunity for e-learning businesses all over the world. This article will explore the current state of the e-learning landscape, the challenges, and four growth strategies for e-learning businesses

Scaling 52
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Customer Success vs. Customer Support: Defining Role Boundaries

ChurnZero

If you work in Customer Success, then you’ve likely experienced the challenges of customers reaching out to you for their support-related needs – whether it’s technical troubleshooting or resetting a password. When distinguishing between these two customer-facing functions , the customer may think: “eh, tomayto, tomahto.” Afterall, from the customer’s perspective, you’re still all the same company, right?

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Gusto Review

The Daily Egg

Gusto is a solid payroll tool that helps you automate the basic to more advanced payroll tasks for both employees and contractors. The post Gusto Review appeared first on The Daily Egg.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Dear SaaStr: How Long Should a CEO Continue Being the Head of Product?

SaaStr

Q: Dear SaaStr: How Long Should a CEO Continue Being the Head of Product? Roughly for me, for as long as it’s about a 10-hour a week job. Or often, maybe only up to $3m-$5m in ARR or so. In SaaS at least, founders make two mistakes again and again: First, try to hire a full-time “head of product” once the product gets complex. Once your product has 50–100 workflows, dozens of use cases, 100s or 1000s of customers, etc. … it’s just too much to hack and juggle informally.

SaaS 360

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Preset Cloud - The Visualization Layer for the Modern Data Stack

Tom Tunguz

At Redpoint, we believe the 2020s will be the decade of data. Today, we’re announcing our partnership with Preset.io, a company providing the visualization layer for the modern data stack. In addition, Preset.io announces Preset Cloud, a fully hosted cloud service for Apache Superset, is generally available. Preset provides a managed service of Apache Superset, an open source business intelligence software which Maxime Beauchemin started in at Airbnb.

Cloud 295
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How to Create a Payroll Budget

The Daily Egg

Companies use payroll budgets to forecast salary expenses for the coming year. These budgets also include related expenses such as federal payroll. The post How to Create a Payroll Budget appeared first on The Daily Egg.

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Dear SaaStr: Have All the Good SaaS Ideas Been Built?

SaaStr

Dear SaaStr: Have All the Good SaaS Ideas Been Built? Sort of, but it’s OK. Why? What software can do in each category keep evolving, and getting more sophisticated, and more specialized. There is tons of room for the next-generation of every category of software, as well as a vertical leader or two in each key vertical. Roughly 70% of public SaaS companies are new versions of old categories (e.g., Zoom remade WebEx, Slack remade Hipchat and so much more, etc.).

SaaS 348
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The 3 Ways Salespeople Are Getting Messaging Wrong

Predictable Revenue

Learn about the 3 fatal mistakes salespeople make in their messaging, and the steps you need to take to correct them. The post The 3 Ways Salespeople Are Getting Messaging Wrong appeared first on Predictable Revenue.

Revenue 269
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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What is proactive support?

Intercom, Inc.

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. That’s why forward-thinking businesses are turning to proactive support: so they can anticipate customer needs and deliver support when, and where, it’s needed.

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Recooty Review

The Daily Egg

When organizations struggle with tracking job applicants as they move through the hiring process, recruiting software can help. Recooty delivers an easy-to-use. The post Recooty Review appeared first on The Daily Egg.

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5 Interesting Learnings from Coupa at $700,000,000 in ARR

SaaStr

Coupa is one of our favorite enterprise SaaS leaders at SaaStr, and one more folks should know about. It dominates the enterprise segment of a huge space — Spend Management — and completely eclipsed its predecessor, SAP/Ariba, which was an early SaaS leader. They are at 2,000 customers, a stunning 40% revenue and 46% billings growth, at $700m in ARR.

Payments 299
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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.

Strategy 145
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Set Up Your CRM & Organize Your Contacts

Nimble - Sales

So you’ve just decided to delve into the world of CRM… Congratulations! CRM is a helpful tool for building up those valuable relationships, whether it’s for work, your own small business, or personal use. But we’re sure you already knew that! To help you get started in your CRM journey, we’ve put together a quick […]. The post How to Set Up Your CRM & Organize Your Contacts appeared first on Nimble Blog.

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The Complete Guide to Pay Periods

The Daily Egg

Deciding when to pay your employees isn’t always straightforward. In this post, we’ll cover everything you need to know about choosing a. The post The Complete Guide to Pay Periods appeared first on The Daily Egg.

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What’s the “Right” CAC These Days? The One You Can Afford

SaaStr

It’s too long if you are bootstrapped (you don’t have a year) and too short if funded and NRR > 100%. — Jason BeKind Lemkin (@jasonlk) August 19, 2021. There are two great SaaS companies I’m working with right now. Both have a sales-driven process, selling to SMBs. Both have a CAC payback that is very short — around 90 days. Both have roughly the same number of employees (roughly 50).

Scale 278
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What I Learned by Spending $100,000 on TV Ads

Neil Patel

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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How to Build and Optimize CTA Buttons That Convert

Unbounce

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. As it turns out, there are plenty of variables going into your CTA button and its ability to convert visitors. You’ve gotta combine the right copy, location, and design to optimize your results.

Finance 144
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The Complete Guide to Human Resources Jobs

The Daily Egg

Looking to start or advance your career in human resources? Fortunately for you, there are dozens of HR jobs to consider. This. The post The Complete Guide to Human Resources Jobs appeared first on The Daily Egg.

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Dear SaaStr: I’m Bootstrapped. How Can I Afford to Hire Any VPs?

SaaStr

Q: When should a bootstrapped startup hire a (CFO, COO, CMO)? How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur? What skills should he or she look for? Here are some rough rules: You want a VP of Everything (Sales, Marketing, Product, Eng) by about $1m-$2m ARR. Not all at once, but you can benefit from all of them by then.

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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.

Branding 145
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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Investing in Yield Guild Games

Andreessen Horowitz

Last year, when COVID swept into the Philippines, nearly 7.3 million people in the country lost their jobs and their livelihoods as the country went into lockdown. A rural province of Nueva Ecija, near Cabanatuan City, was particularly hard hit … The post Investing in Yield Guild Games appeared first on Andreessen Horowitz.

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The Complete Guide to Human Resources Salary

The Daily Egg

How much money can you make in human resources? What’s the average salary in HR? This in-depth guide will answer these common. The post The Complete Guide to Human Resources Salary appeared first on The Daily Egg.

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Dear SaaStr: What Are the Qualities of a Good Co-Founder?

SaaStr

Q: What are the qualities of a good co-founder? Life hack: partner with someone better than you that still finds you charming. Jokes aside, starting something is hard, the only thing that matters is who you do it with. You spend all your time together. Your relationship dictates the height of the highs and depth of the lows [link]. — Roseanne Wincek (@imthemusic) December 21, 2020.

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Why Small Business Owners Love Using Nimble

Nimble - Sales

When starting a business, there are many considerations that you need to factor into your business plan. Chief among these considerations is how you are going to deal with customers, and maintain relationships with them. Having a CRM alongside you from the start is a great way to effectively start your business. Why is this? […]. The post Why Small Business Owners Love Using Nimble appeared first on Nimble Blog.

Business 141
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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10 Tips for More Persuasive Commercials and Ads

Neil Patel

The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple!

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The Complete Guide to Payroll Compliance

The Daily Egg

Payroll is one of the most important parts of your company. If you don’t have a system established for how to pay. The post The Complete Guide to Payroll Compliance appeared first on The Daily Egg.

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8 Things That Kill Early Stage SaaS Companies. And 3 That Don’t.

SaaStr

Q: What is your opinion on the factors causing SaaS businesses to fail? My top list of what causes SaaS startups to fail: Not committing to 24 months to get to first $1m+ in revenue — whatever it takes. It can easily take that long in SaaS. Running out of money. Sounds obvious, but startups do all the time, when they didn’t have to. They just assume VCs will be there, or bail them out.

SaaS 270