Sat.Feb 01, 2014 - Fri.Feb 07, 2014

article thumbnail

The Optimal Average Customer Value for SaaS Startups

Tom Tunguz

What should the optimal revenue per customer be for a SaaS company? I could say million dollar contracts typical of enterprise sales provide more long-term stability and total revenue opportunity. On the other hand I might contend larger customer bases paying smaller license fees enable more predictable growth. Which is the correct argument? First, lets examine the relationship between average customer value and total revenues, to see if smaller customers create a glass ceiling for total revenue

Startup 108
article thumbnail

Listen to your SaaS customers

Practical Advice on SaaS marketing

Companies get more from software-as-a-service (SaaS) solutions than just lower cost. So says a recent study conducted by IBM. It reveals that companies find that the greatest benefits from SaaS solutions are more collaboration, a better customer experience, and faster time-to-market. For anyone that’s been marketing SaaS solutions for any amount of time, those finding aren’t terribly surprising.

SaaS 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 simple steps to getting started with cold sales emails

CloseSaaS

One of the biggest challenges in B2B sales is reaching the right person, the person who can (a) understand the value your software can provide for their company and (b) make a buying decision.

Sales 52
article thumbnail

Contactually + MailChimp = yummy

The Angel VC

Some time ago I wrote that we at Point Nine love to eat our own dog food. That is, we run Point Nine almost exclusively on Cloud apps. We're also heavy users of Zendesk , Mention , Geckoboard and other products from our own portfolio companies. Another great example is Contactually. At its core, Contactually is a relationship management platform for salespeople and service providers in relationship-based businesses.

Mobile 121
article thumbnail

Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

Using Data to Pick the Optimal Name for Your Startup

Tom Tunguz

Naming your startup can be one of the hardest things to do when starting a company. Each founder must agree. The domain must be available to buy. Last and perhaps most importantly, investors need to like it because the first letter of startup’s name has meaningful impact on how easily the company will be able to raise money. Whatever you do, don’t pick a name that starts with the letter J.

Startup 100

More Trending

article thumbnail

Do Larger Seed Rounds Lead to Bigger Series As?

Tom Tunguz

In What’s Up with the Series A , Nikhil Basu Trivedi documents the bifurcation in the Series A market. While there are a handful of startups that raise blockbuster Series As of greater than $10M, the average Series A investment size remains relatively constant over the past 6 years just around $5.3M for US technology companies according to Crunchbase data[1].

Finance 100
article thumbnail

SaaS pricing: You're too cheap if you never lose customers because of pricing

CloseSaaS

Dare to charge more and then live up to the challenge. It’s not about becoming so affordable that everybody can get some value out of you. It’s about creating so much value that the right customers are happy to pay you a fair price in exchange.

Pricing 52
article thumbnail

Customer case study: colorPlan

CloseSaaS

How does Close save you time or increase your sales? The streamlined interface allows for clearer thinking and entering of key data and info while on a call. More time = more calls, and better data.

Data 52
article thumbnail

What are your alternatives as a Highrise CRM customer?

CloseSaaS

37signals recently announced that they will change their name to Basecamp and focus the entire company on that one product.

52
article thumbnail

How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.