Sat.Aug 31, 2019 - Fri.Sep 06, 2019

If Rebranding’s the Answer, What was the Question?

Kellblog

From time to time, every CMO faces a key question: to brand or not to rebrand? Often, it’s right after joining a company and you want to make a big splash.

5 Tips for Building a High-Conversion SaaS Landing Page

SaaSX

If you’re spending many thousands of dollars driving prospects to your SaaS website but are struggling to convert them – you’re not alone. We’ve all been there, and we all know how discouraging (and scary!) it can feel.

Reducing SaaS Customer Churn: 10 Multi-Team Tactics to Drive Loyalty

Sales Hacker

Who’s responsible for retaining your SaaS customers? Sales? Marketing? Customer support? Customer success? All of the above! Because retention is a team sport — and customer churn is the opponent.

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If You Have Great NDR Retention, Should You Increase Your Marketing Spend??

Tom Tunguz

There’s a new debate about marketing efficiency recently, and it’s an important one in the era of product-led growth. If a startup has great net dollar retention (NDR), should it be willing to increase its customer acquisition spend proportionately? I remain a believer that months-to-repay is the best metric for measuring customer acquisition efficiency for a single reason. You know the answer immediately and accurately.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Focus on the 3 most important tasks for your website

Practical Advice on SaaS marketing

customer acquisition lead generation SaaS marketing value proposition

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Pricing Page Guide: What the Best 5 Pricing Pages Get Right [2019]

ProfitWell

“Close enough” is sufficient only in horseshoes and hand grenades; your pricing page is no exception. If your pricing page isn't perfectly designed to convert potential customers, all that effort you put into sales, marketing, and product development might as well be for naught.

Managed Payment Facilitation : What is it and is it right for your SaaS?

Agile Payments

Managed Payment Facilitation : What is it and is it right for your SaaS

How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

Lambda School trains people online to be software engineers. Rather than paying tuition, students agree to pay a percentage of their income once they are employed and making over $50,000 a year. Hear from Austen Allred how and why you should be stepping on the gas when your CAC is low.

Brand as a Differentiator: How to Build a Software Brand from Scratch

OpenView Labs

Building and distributing new software products has never been easier. New developer tools make it possible to build software by combining blocks of logic, rather than coding from scratch. Hosting is easier and cheaper than ever.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

5 Great Tips on Quality Link Building for SEO in 2019

Backlinkfy

Quality link building is one of the most important aspects of today’s search engine optimization. It is mandatory for websites that want improved traffic from search engines. In fact, online businesses cannot attract the target audience without using a proper link building strategy.

Introduction to the Marketing Attribution Challenge

InsightSquared

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. This is no small feet.

LaunchPad Lift Elevates Top Student Entrepreneurs

TechStars

Forming mentor relationships, fundraising, growing sales, and adding talent are just some of the accomplishments the student teams in this summer’s cohort achieved. Seven student-led startups participated in the Blackstone LaunchPad powered by Techstars Lift program.

A Mental Model for Prioritizing Your Startup's Energies

Tom Tunguz

I’ve playing with a new mental model for early-stage startups: a pendulum. This pendulum oscillates between the limiting factors of the business at different stages. There only two limiting factors in this mental model: product and go to market. At the moment a startup is founded, the business is product limited. You can’t do much without a product. After the company establishes product market fit, the pendulum swings to go-to-market.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Content Marketing’s “Inside Baseball” Laid Bare: If you Write It, They Still May Not Come

The Daily Egg

(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it.

Introduction to the Marketing Attribution Challenge

InsightSquared

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. This is no small feat.

Marc Nager & Dave Mayer on building rural startup communities

TechStars

You don’t have to be in Silicon Valley to start a successful company. Marc Nager, Co-founder of Startup Weekend, and Dave Mayer, Founder of Aspen Entrepreneurs, are pros at building ‘non-urban’ startup communities.

SaaStr Podcasts for the Week with Box and Eventbrite — September 6, 2019

SaaStr

262: Jon Herstein is the Chief Customer Officer at Box, the company that provides one platform for secure content management, workflow and collaboration.

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

How to Successfully Find and Vet a Content Creator for Your Agency or Business

The Daily Egg

(A Note from Crazy Egg’s Departing GM, Suneet Bhatt: This is the second guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it.

8 Tips For Writing Sales Texts For B2B Marketing

Predictable Revenue

Tips on how to write sales emails, social media, and other B2B marketing content that'll keep your customers engaged. The post 8 Tips For Writing Sales Texts For B2B Marketing appeared first on Predictable Revenue.

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How China is Cashing in on Group Chats

Andreessen Horowitz

One sunny afternoon this April, a Chinese teenager nicknamed Gallen was backpacking through Bali, hunting for things to do. But he didn’t turn to TripAdvisor for crowd-sourced suggestions (too time consuming) or scroll through Instagram for local geotags (too imprecise).

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When bringing on addition C-suite employees to a startup, should the equity percent be based on the last round of funding or, if just entering the next round at a significant valuation bump, would the equity percent be based on that upcoming round?

SaaStr

This is a pretty important question and insight, especially these days. C-suite employees get an equity grant, 9+ times out of 10, based on the current cap table. Or if you are close to another round, often based on the upcoming cap table.

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Does Swag Work as a Sales Tool? (Here’s What the Data Says)

Sales Hacker

It’s a healthy question and one that has strong opinions on both sides… . Does swag work? Promotional products (AKA swag, tchotchkes, freebies, branded merchandise, you name it) have been around for some time. In fact, they date all the way back to George Washington’s campaign in 1789. .

Why is Customer Engagement Important and Valuable?

Totango

The difference between a friend and an acquaintance is the regularity and depth of your communication. A friend is part of your day-to-day life. You speak often, and you’re familiar with each other’s lives.

The Hustler’s Guide to Getting Paid

Andreessen Horowitz

Hustlin’ Tech is a new show (part of the a16z Podcast) that introduces the technology platforms — and mindsets — for everybody and anybody who has the desire, the talent, and the hustle to do great things. Read more about … fintech financial services hustlin Hustlin' Tech

We’re Setting Aside 1,250 Equality, Diversity + Inclusion Tickets for 2020 SaaStr Annual. APPLY NOW!

SaaStr

We’re proud to have > 60% women and multicultural speakers at the 2019 and 2018 SaaStr Annuals, and we are on track to meet or exceed that again in 2020. But our bigger goal is to drive our attendees to similar levels of inclusion and diversity.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.