Intercom, Inc.
MAY 22, 2018
In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzzworthy to expected. User testing is now a must-do, thanks to the lean build-measure-learn mantra that has inspired modern product development. It’s also been great to see exploratory research gaining ground as a strategy for identifying product opportunities.
Tom Tunguz
MAY 19, 2018
Technology innovations swing to a pendulum’s cadence. Sometimes innovations begin with infrastructure changes and reverberate up the stack. Other times, front-end engineers innovate at the application layer, which demand downstream changes in the infrastructure to scale. The last major epoch of front end evolution has celebrated its ten year anniversary.
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Think Strategies
MAY 21, 2018
Over the past year, I’ve had the privilege of becoming affiliated with the rapidly growing Catalant expert network which has enabled me to extend my consulting services to a wider assortment of enterprises seeking help with their Cloud strategies. Catalant recently gave me an opportunity to provide my perspectives regarding the state of the Cloud and Software-as-a-Service (SaaS) marketplace, as well as the new business opportunities and challenges which these unprecedented technological de
Audacix
MAY 23, 2018
So you're on the hunt for test automation services for your web or mobile app, right? But what is it that you need, exactly? Have you defined your requirements or are you willing to be persuaded by the glossiest marketing brochure? There are thousands of test automation service providers willing to grab every last dollar off you. But there are a few things that you need to be sure about, before signing long term (or even short term) agreements with these service providers that put your professio
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Intercom, Inc.
MAY 22, 2018
Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. But a recurring piece of feedback we’ve got from our readers is that they don’t like being chained to one format, and want to enjoy our books in ways that extend beyond the confines of PDF and mobi.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
MAY 24, 2018
In this 24 step GDPR compliance checklist, we’re spoon feeding you everything you should know to become compliant by the May 25th deadline! Disclaimer: Keep in mind we are NOT lawyers and you should definitely not view this guide as legal advice. Consult with your legal teams and GDPR advisors to ensure you are protected. Why We Built This GDPR Compliance Checklist.
Audacix
MAY 23, 2018
So you're on the hunt for test automation services for your web or mobile app, right? But what is it that you need, exactly? Have you defined your requirements or are you willing to be persuaded by the glossiest marketing brochure? There are thousands of test automation service providers willing to grab every last dollar off you. But there are a few things that you need to be sure about, before signing long term (or even short term) agreements with these service providers that put your professio
Intercom, Inc.
MAY 21, 2018
In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzz-worthy to expected. User testing research is the backbone of the modern, lean, build-measure-learn mantra by which software is now made. At Intercom, exploratory research has also emerged as a key component in Intercom’s toolkit. Commonly known as strategic or formative research, exploratory research can play a pivotal role in helping your company save time in product development
CloseSaaS
MAY 23, 2018
Here's the recording of today's webinar about how GDPR is going to affect sales teams (hint: the answer is, it's impacting sales teams in a lot of ways). Tune in!
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Sales Hacker
MAY 23, 2018
On this episode of the Sales Hacker podcast, we talk with Derek Grant , VP of Sales from SalesLoft about building a successful pipeline with the best sales outreach strategies. What You’ll Learn. What types of cadences to use to predictably drive pipeline development. How to build and lead sales teams and how to build the next generation of managers.
SaaSOptics
MAY 25, 2018
In 2014, two long-time business partners and entrepreneurs noticed an increasingly common challenge facing most small business owners – the lack of good financial data and metrics. So, they founded Driven Insights and today, provide expertise on a fractional basis to growing businesses. You may be wondering, “what is a fractional CFO?”. As a business grows, the need for buttoned up financial operations and more accurate metrics increases, but a full-time CFO might not be necessary (or in the bud
Chart Mogul
MAY 25, 2018
This week: When founders shouldn't be afraid of hiring a sales team, 17 priceless lessons from scaling to the U.S., six paths to financing a SaaS business In SaaS Roundup, we comb through the noise to find you only the best SaaS-flavored reads of the week — just our top three. You can also receive SaaS Roundup in your email inbox every Friday — just drop your email here and you’ll receive the next issue.
Audacix
MAY 23, 2018
We've spent the last few months speaking to hundreds of CIO / CTOs and senior IT decision makers. Many of the conversations were so similar that we came to the conclusion that presenting our conclusions here will give you greater insight into industry-wide challenges. It will also hopefully serve to assure you that your issues are not unique to your teams and organisations, but are experienced by many others in your position!
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
Sales Hacker
MAY 24, 2018
In this final part of my 6-part series about the key components in your sales meetings, we talk about getting your sales meeting agenda right. So far, we’ve covered: 1) Discovery meeting structures. 2) Meeting opening. 3) Probing questions in sales. 4) Storytelling for sales professionals. 5) Sales closing statements. I’m sure all of you have heard the legendary story of how in the 1950s Colgate made one tiny change to their business and they sold 40% more toothpaste.
SaaSOptics
MAY 25, 2018
In 2014, two long-time business partners and entrepreneurs noticed an increasingly common challenge facing most small business owners – the lack of good financial data and metrics. So, they founded Driven Insights and today, provide expertise on a fractional basis to growing businesses. You may be wondering, “what is a fractional CFO?”. As a business grows, the need for buttoned up financial operations and more accurate metrics increases, but a full-time CFO might not be necessary (or in the bud
Chart Mogul
MAY 24, 2018
Here's an overview of the steps we take at ChartMogul to ensure any personal data is handled responsibly and lawfully, as well as some FAQs on how we comply with the General Data Protection Regulation (GDPR). As you probably already know from the flood of messages in your email inbox, the General Data Protection Regulation is in effect on 25th May and is designed to protect the data of all users located in the EU.
Claudiu Murariu
MAY 24, 2018
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me right: guilty! I am guilty of sending the same email to every subscriber in my list. I am guilty of sending the same email twice to the same user. I am also guilty of sending irrelevant messages to our clients. Yes, I admit it, I’ve done it all. Haven’t you?
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Sales Hacker
MAY 24, 2018
Picture this: A packed trade show floor and you’ve got one hour to find that CMO (or whoever your target decision maker is) who you’ve been dying to get in front of to start a sales conversation. Unfortunately, you’re talking to, let’s call him, “Bert”. Nice guy. Moderately interesting. But he’s not going to help you move the needle and you’re on a deadline.
SaaSOptics
MAY 25, 2018
Customer lifetime value (CLV) is one of the most critical metrics used to evaluate a SaaS company’s financial health and to predict its future success. Unfortunately, it’s also one of the trickiest things to measure. Traditional business metrics fail to capture the key factors that drive SaaS performance. With revenue coming in over an extended period of time, the customer lifetime, it changes the way management, investors and potential acquirers determine whether the SaaS business is financiall
Valuize Consulting
MAY 23, 2018
This is the third article in my 5 part series (introduced here). The series focuses on how your B2B SaaS business can increase revenue retention and expansion by integrating your Customer Success strategy with your Sales strategy. I'm a big advocate of the 'Give to Get' concept in Sales: Asking prospects in a sales cycle to [.].
Audacix
MAY 23, 2018
Many a software testing company will claim to do everything and anything under the sun for you. But only proven software testing experts will be able to prove to you how they can solve your most painful software quality challenges, like speed of testing, speed to market, support costs, process optimisation and others. The challenges you are facing in your software development and delivery pipeline are unlikely to be unique.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
Sales Hacker
MAY 23, 2018
The post How to Manage Complex Sales at Scale appeared first on Sales Hacker.
SaaSOptics
MAY 24, 2018
For a B2B SaaS or subscription business, finance operations are no longer just a back office function. Finance executives are playing a larger role in their businesses' strategic direction and growth. How do you know if your systems and processes are set up to provide the necessary insight into your growing business? To help, w e created the B2B Finance Operations Assessment.
Valuize Consulting
MAY 23, 2018
This is the third article in my 5 part series (introduced here). The series focuses on how your B2B SaaS business can increase revenue retention and expansion by integrating your Customer Success strategy with your Sales strategy.
FastSpring
MAY 21, 2018
What’s one issue online stores face all over the world?
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Intercom, Inc.
MAY 24, 2018
When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.
SaaSOptics
MAY 22, 2018
Magazines, newspapers, life insurance, phones, security services, and a long list of products and services have been sold for decades using the subscription model. What has changed? The model has not really changed, but the relative importance has. The difference now is how important and meaningful the subscription model has become to the national economic engine.
Valuize Consulting
MAY 23, 2018
This is the third article in my 5 part series (introduced here). The series focuses on how your B2B SaaS business can increase revenue retention and expansion by integrating your Customer Success strategy with your Sales strategy.
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