Sat.May 11, 2019 - Fri.May 17, 2019

5 Interesting Learnings from Fastly. As It Gets Ready to IPO.

SaaStr

Fastly isn’t quite as well known as the others in this 5 Interesting Learnings Series — Zoom, Slack, PagerDuty, etc. But it has some very interesting learnings for founders. Especially on how bigger deal sizes can work with free, freemium, self-service, etc.

How SaaS Companies Can Accelerate Their Growth With In-Person Events

OpenView Labs

In the world of B2B SaaS where digital marketing takes precedence and automation touches everything we do, in-person events are often an afterthought — but in-person events are a critical component of any successful growth strategy.

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We thought we were selling to the guy next to you. But boy, were we wrong.

Chargebee

How we zeroed in on Chargebee's true north as a product, through customer calls, subscription workflows, and value propositioning

Sales Operations: The Guide They Never Gave You

InsightSquared

“What was your first job?”. It’s one of my favorite questions to ask a fellow professional in sales operations. Some of the answers include: Elementary school teacher. Recruiter. Pharmacy Tech. Insurance sales rep. Cosmetics consultant. Account Manager. Financial analyst. Why the wide range?

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Why Distributed Tracing is Essential for Performance and Reliability

Speaker: Daniel "spoons" Spoonhower, CTO and Co-Founder at Lightstep

Many engineering organizations have now adopted microservices or other loosely coupled architectures, often alongside DevOps practices. Together these have enabled individual service teams to become more independent and, as a result, have boosted developer velocity. However, this increased velocity often comes at the cost of overall application performance or reliability. Worse, teams often don’t understand what’s affecting performance or reliability – or even who to ask to learn more. Distributed tracing was developed at organizations like Google and Twitter to address these problems and has also come a long way in the decade since then. By the end of this presentation, you’ll understand why distributed tracing is necessary and how it can bring performance and reliability back under control.

These 18 Tools Will Supercharge Your Digital Agency Software Stack

The Daily Egg

As an agency, priority #1 has to be your clients. After all, your job is to solve problems for your clients, answer some pain they have, and lower their anxiety.

More Trending

Beyond $1B ARR: Lessons from Zendesk on Why the Cloud is Unstoppable (Video + Transcript)

SaaStr

The cloud’s biggest days are yet to come. The rise of the public cloud is driving a massive replatforming of the tech stack and customer experiences for every company. What’s next? A deep dive with Ophelia Brown, Founder of Blossom Capital. Want to see more content like this?

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Outreach at Ramp 2019

InsightSquared

We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year!

A Beginner’s Guide to A/B Testing with Crazy Egg

The Daily Egg

We are all united in a common struggle: designing products, apps, and websites that engage, entice, and delight our customers. So how do you know for sure that you are actually providing what they’re looking for? You research, experiment, and launch A/B tests.

#GiveFirst In Action

TechStars

#GiveFirst is a Techstars mantra. Simply put, it means giving—advice, resources, assistance, etc.—with with no expectation of getting anything specific back. When a network of people, such as a global community of entrepreneurs, live in a #GiveFirst way, each is helpful whenever they can be.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

What successful startups were launched while the founders worked 9 to 5 jobs on the side?

SaaStr

I’m not aware of any huge successes in SaaS that were active side projects while the founders worked at different companies. But there are a bunch that were side projects at the same company: Mailchimp was a side project while the founders ran a web-design agency.

How to take advantage of sales automation tools while maintaining a human touch

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Travis Henry, Director of Inside Sales Operations at renowned Bay Area sales consultancy SalesSource.

5 Reasons Your SaaS Company Should Trust Incredo to Create a High-impact Inbound Marketing Strategy

Incredo

Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy.

The Most Important Customer Success KPIs You Should Be Tracking

Totango

Customer success initiatives are critical in ensuring your product gives customers the positive outcomes they’re looking for. But how can you tell if your customer success team’s hard work is paying off?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Before You Start as a VP — Please, Please, Please. Do a 60-Day Plan. And Make Sure the CEO Agrees With It.

SaaStr

I’ve now worked with or invested in ~25 successful start-ups beyond my own companies and I’ve watched a lot of VP hire train wrecks.

Everyone is an Analyst: Opportunities in Operational Analytics

Andreessen Horowitz

Our work is changing — what we do, and how we do it. How are automation and digitization changing decision-making. and what kind of new tools does that mean we will need? In this video, a16z deal partner Jad Naous … AI, machine & deep learning future of work slide decks

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Automation: The Secret to Personalized Customer Service

Groove HQ

The bots are coming. Yes, they’re coming from the customer service department as well. Does that mean we’re going to lose all human agents who support customers?

The Ultimate Guide to Creating a Customer-Centric Culture

Totango

Culture is defined by actions. It is a tangible presence customers can see and feel in the way you engage them, respond to them, and present the product.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Lessons Learned 1 Year In From the SaaStr.com Redesign: Overall, Not a Failure. But Not a Success.

SaaStr

The SaaS guide to website personalization

Chart Mogul

In this post, our friends at Proof will cover what exactly SaaS companies need to know about personalization. Plus, they’ll give you a quick run through of some quick examples you can use to execute on your own site.

10+1 Lessons from a Repeat Entrepreneur with Justin Kan

Andreessen Horowitz

a16z General Partner Andrew Chen talks with repeat entrepreneur, cofounder and CEO Justin Kan. Justin is a repeat entrepreneur who co-founded Kiko Software (a Web 2.0

How to Find, Get, and Excel in Your First SaaS Sales Job

Sales Hacker

In 2009, I was desperate… I had just spent six miserable months trying to become a financial advisor after my dream career of being a spy for the DoD didn’t pan out.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data (Video + Transcript)

SaaStr

Gorgias helps brands automatically respond to basic questions, and track the impact of customer service on sales so support becomes a profit center. Join CEO Romain Lapeyre as he walks you through how to close your first 1000 customers based solely on data. Want to see more content like this?

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UX Strategy: The CEO Guide to Crafting a Winning Customer Experience

OpenView Labs

Imagine this…. Your startup/company is an island, surrounded with very treacherous shores and low-barrier riffs which could destroy the ships. When the ships are coming in, they rely on the lighthouse to guide them to take the actions they need to take in order to arrive safely on shore in the dark.

Kik and the SEC: What’s Going On and What Does It Mean for Crypto?

Andreessen Horowitz

Kik, the Tencent-backed messaging app, raised $150 million in August 2017 in an initial coin offering (ICO). Weeks before that, the SEC issued guidance that ICOs may constitute illegal securities offerings, so it was no surprise to learn Kik was … cryptocurrencies & blockchains policy glossaries & terms to know

PODCAST 57: Career Progression as a Concentric Circle to Become Top Manager w/ Ashley Grech

Sales Hacker

This week on the Sales Hacker podcast, we speak with Ashley Grech , Head of Sales at Square. She discusses how she transitioned into her role at Square by first being the best person you can be in your role.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Even More of SaaStr’s Most Respected Leaders Unveiled!

SaaStr

Meet SaaStr’s Most Respected Leaders of 2019. Our most popular CEO, COO’s and Presidents that spoke at SaaStr Annual 2019. Curious how we came up with this list?

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Sales team management: How to offboard a sales rep the right way

Close.io

Imagine that one of your best sales reps tells you she’s leaving the company. What do you do next? If you don’t have an immediate answer for that question, your sales team management process needs some work.

5 All-Too-Common Strategy Mistakes You Might Be Making

OpenView Labs

It’s always easier for Monday morning quarterbacks to say what should have been done than to plan for success. However, in the SaaS world there are absolutely some dos and don’ts around building a successful brand and keeping those dreaded churn rates low.