Sat.Dec 21, 2019 - Fri.Dec 27, 2019

Will VCs who invested in my startup be happy to exit with a 4-5x return after 4.5 years?


Q: Will VCs who invested in my startup be happy to exit with a 4-5x return after 4.5 years? It’s hard to say. On average, VCs are looking for the entire portfolio to do about 2.5x “gross” (before fees). They want to do much better, of course. But 2.5x

Conversion Optimization Tricks for Your Landing Page


When running any kind of digital marketing campaign, landing pages are going to be what welcomes the visitor to your website. Because of this, it is one of the important aspects of your campaign.

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Sales Stack 2020: The Tools


SALES STACK 2020. Sales Tools for Professional Sales. SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS. W elcome to "Sales Stack 2020 - Sales Tools for Professional Sales". Enabling the right customer journey with sales tools that power your sales process has been high on our agenda for years.

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What are people’s thoughts on signing up for your competitor’s online service using their free trial period to spy on them? I’m currently doing this to compare the competitor’s onboarding process and features.


Q: What are people’s thoughts on signing up for your competitor’s online service using their free trial period to spy on them? I’m currently doing this to compare the competitor’s onboarding process and features. It’s fine. Don’t overanalyze this. Almost every software vendor is remaking another vendor: Microsoft MS-DOS remade CP/M. MacOS remade Xerox’s attempt here, and Windows remade MacOS. Google remade Yahoo!, Atlavista, etc. Salesforce remade Siebel, etc.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

Increase Team Accountability With These 4 Simple Hacks

Sales Hacker

Do you ever wonder if your reps are on track to hit their quota ? How many times a week do you ask your reps: . Where are we?” . How’s your call number?” . What’s entered the pipe ?” . Are you on track to hit your quota?”.

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19 sales articles we published in 2019 that will help you win in 2020

Another year is in the books—so it’s time to ready your sales game-plan for 2020. In this post, we look back at the sales posts and topics that sparked the most engagement in 2019.

How To Drive Up Your Average Deal Size. And Remember — Almost All Pricing is Relative.


You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Or something. Or a lot.

Sell like a Psycho(Therapist): 3 Counseling Techniques to Crush Your Quota

Sales Hacker

Top salespeople do a LOT of listening ? so much, in fact, that sometimes it can start to feel like a therapy session. We poured over the American Psychological Association’s 14 qualities of an effective therapist and found something kinda crazy (pun intended).

Our Top 10 Fintech Posts of 2019

Andreessen Horowitz

Banking on the Future: Why our most hated institutions will become our most beloved. There are two banking systems in the world today: one for people with money (or good credit), and another for people without.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Merry Christmas and Happy New Year


Product update 22, 2019 Campaign . The holiday season is the best time of the year! It is full of celebration and also gives us an opportunity to reflect on the year behind us. Today we bring you some highlights from our year. . SuccessBLOCs and Spark.

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3 Ways to Come to 2020 SaaStr Annual — For Free!


2020 Annual. Day(s). Hour(s). Minute(s). Second(s). We’re less than 90 days out to 2020 ! We’ll bring together 15,000+ total Cloud executives, including 3,000+ CEOs and 1,000+ VCs together March 10-11-12 in Silicon Valley.

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ChurnZero Security: Announcing SOC 2 Type 2 Compliance


ChurnZero Security: Announcing SOC 2 Type 2 Compliance. . As a leading Customer Success software platform, we take the protection of our customers’ data very seriously.

A Green Beret’s Journey to Blockchain and Crypto

Andreessen Horowitz

Former U.S. Army Green Beret and a16z crypto deal partner, Alex Pruden served in Iraq, Afghanistan, Kuwait, and Turkey.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Lifecycle marketing: How to map it to your email campaigns


Think about your favorite brands. Whether it’s Nike, Apple, Disney, or Google, they all have something in common. They’ve built really strong relationships with their customers.

How to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)


There is no shortage of options when it comes to building your marketing technology stack. But with the seemingly endless options, how do companies navigate what to handle in-house and what to outsource? This session weighs the options to create the right combination for your martech strategy.

PODCAST 89: How do Revenue Operations and CDP Relate to Each Other w/ Pat O’Brien

Sales Hacker

This week on the Sales Hacker podcast, we speak with Pat O’Brien , the Chief Revenue Officer of Zylotech. Pat heads up heading up sales, marketing, and business development. He spent many years building and scaling large and small teams and companies.

Our Top 10 Bio Posts of 2019

Andreessen Horowitz

2019 just might be the year that bioengineering went mainstream, and software took another giant bite out of the healthcare system. Here are our top 10 posts and podcasts from 2019: So You Wanna Build a Software Company in Healthcare?

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

ChurnZero’s Greatest Hits from 2019: Feat. Top 10 Blog Posts and Other Noteworthy News


Author: Emily Nesterick. Along with one too many holiday parties, the year’s end brings reflections and roundups of the most popular trends from the past 365 days.

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Developers and Engineers! Here’s everything you CAN’T miss at this year’s Annual.


Are you a developer coming to SaaStr Annual 2020 but afraid there might be not quite enough content for you? Have no fear, we have got you covered.

How to Start an Online Gambling Company

SaaS Metrics

Developing a business is never an easy task, especially in online gambling considering the sheer scope of competition and also numerous regulations. What every legal real money casino needs are a server, a gambling license, and iGaming software.

16 (x3) Books We’re Reading This Winter 2019

Andreessen Horowitz

As the days grow shorter and the weather gets colder, what’s better than curling up inside with a good book? So, we’ve compiled our Winter Reading List — our biannual recommendations of what to read (you can see the summer … The post 16 (x3) Books We’re Reading This Winter 2019 appeared first on Andreessen Horowitz. Uncategorized end of year roundups holiday specials what we're reading


Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Top 10 Project Management Tools You Must Consider to Meet Deadlines Effortlessly

Nimble - Sales

Did you know that only 58% of companies understand the value of project management? And, only 59% of companies actually deploy online project management tools? But, why are companies still not using project management software?

SaaStr Podcast 294 with Egnyte CCO Rajesh Ram — December 27, 2019


294: The SaaS business model has risen to popularity for many reasons – it’s fast-paced, creates residual revenue streams, and well, the multiples are strong.

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Top 10 POS Systems for Retail Businesses

SaaS Metrics

Introduction Modern retail businesses are moving away from clunky cash registers to modern technologies at a rapid pace, but almost half of single-store retail businesses are still using the manual methods.

Our Top 15 Enterprise Posts of 2019

Andreessen Horowitz

From big ideas to company-building tactics, we round up our best enterprise posts from 2019. If you like this, be sure to check out “ The most overlooked trends in enterprise tech in 2019 “, and subscribe to our newsletter … The post Our Top 15 Enterprise Posts of 2019 appeared first on Andreessen Horowitz. AI, machine & deep learning cloud computing enterprise & SaaS open source security & privacy apparently all our stuff is 16 (or multiples of 16!)

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.