Sat.Jan 26, 2019 - Fri.Feb 01, 2019

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It’s Time To Start Paying Attention

The Daily Egg

February 2, 2018: I shared this post on LinkedIn: I’d started a new job, lucked into the opportunity to advise two founders and companies I think highly of, and committed to pushing forward on a passion project of mine that had stalled for 10 years (kids books about social and environmental issues). Life was almost […] The post It’s Time To Start Paying Attention appeared first on The Daily Egg.

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What Makes a Great Leader?

Tom Tunguz

It’s very difficult question to answer. How do you judge a leader? Is it financial success? The loyalty they engender? Their ability to inspire? There are war-time leaders and peace-time leaders. Leaders may be understated or zealous. I’m not sure we’ll ever be able to say definitively what constitutes a great leader. Regardless, we all want to improve our ability to lead, whether it’s a small team or a Fortune 500.

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Taking a data driven approach to go-to-market planning with SalesSource co-founder Karan Singh

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes the pod’s first online singing sensation: Kate Turchin, the “Cloud Security Singer.”. The post Taking a data driven approach to go-to-market planning with SalesSource co-founder Karan Singh appeared first on Predictable Revenue.

Data 190
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How we ensure alignment between sales and product

Intercom, Inc.

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Without these things, the relationship retreats to the magnetic stereotypes of both industries: Product teams think sales teams will do, say and sell anything to make money, while sales teams think product teams will build anything cool except things that actually make money.

Sales 193
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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8 Incredible Benefits of Conversion Rate Optimization (CRO)

The Daily Egg

When you want the most from your web marketing efforts, the benefits of conversion rate optimization (CRO) cannot be overstated. Whether you’re looking for subscriptions, leads, sales, or a higher return on your marketing investments, conversion rate optimization is the path to follow. The thing about CRO is that it works. The Weather Channel managed […] The post 8 Incredible Benefits of Conversion Rate Optimization (CRO) appeared first on The Daily Egg.

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At what stage should a startup hire a CMO?

SaaStr

Roughly, when Demand Gen is no longer the core function of marketing. This also often is the time when you are ready to expand beyond a core small, effective, efficient marketing team. When you have enough of a lead generation engine going, AND enough of a brand, that brand and corporate marketing strategy and positioning are more important than finding new leads and helping search out raw new opportunities.

Startup 178
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Are you forgetting the “service” part of SaaS?

Practical Advice on SaaS marketing

Ok, let me remind us all of the blatantly obvious: “SaaS” stands for “software-as-service.” Yup, “service” is right there in the name. But looking at the way most SaaS solutions are marketed, too often it’s all about the “software”, and not much about the “service.” On website, in videos, during customer presentations, and in every other piece of marketing communication, it’s all about the software.

SaaS 164
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The Basics of Multivariate Testing for a Huge Conversion Boost

The Daily Egg

Whether you’re interested in gaining more leads, subscriptions, or sales, multivariate testing can give you the major conversion rate boost that you expect. It’s unfortunate that only 22% of digital marketers are satisfied with their conversion rates. The good news is that multivariate testing can change all that. When you consider that your website is […] The post The Basics of Multivariate Testing for a Huge Conversion Boost appeared first on The Daily Egg.

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Sharing the Learnings from the Redpoint Free Trial Survey

Tom Tunguz

Late last year, my colleague Pat Chase and I announced the Redpoint Free Trial SaaS Survey. Over the course of a few weeks, we received roughly 600 responses from SaaS startups who use these marketing techniques. They span companies from $1M in ARR to more than $100M. The respondents sold into every key function of a business and at all different price points.

Startup 177
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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.

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ServiceNow Closed 678 New $1m+ Deals. Just Last Quarter.

SaaStr

There are a few magical moments as you go upmarket in SaaS: The first time you close a $1m TCV (total contract value) deal. E.g., $250k a year for 4 years. The first time you close a $1m ACV deal. A $1,000,000 a year deal. The first time you close a $1m ACV deal — every month. 12 a year. This one takes a while to get to ??. But once you can close one $1m deal, you can close another, and eventually 10, and then, like ServiceNow, a stunning 600+ per quarter.

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How HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial Strategy

SaaStock

On this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. Meghan goes in great detail on the year-long traffic plateau HubSpot’s blog went through in 2017 and how after the initial heart palpitations, the team upended the editorial strategy and are stronger than ever today.

Strategy 161
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ACH Check Validation Providers

Agile Payments

The majority of the time payment rejects are accidents, and making customers go through the hassle of the sale process again will undoubtedly lead to a fraction of those sales being lost. By leveraging checking account verification tools businesses can reduce the chance of losing customers over simple data entry errors. Businesses that rely on future billing are especially vulnerable to bad check data, utilizing ACH Check Validation Providers can dramatically reduce bad check acceptance and the

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How Many Managers Will You Need This Year?

Tom Tunguz

Your startup is growing quickly. To hit next year’s target, you may need to hire many people. Where do you start? Bottoms up or top down? Both are viable strategies, but hiring a strong management team at every level provides some key benefits. First, they help you hire more effectively. Second, they will guide new additions to the team to success.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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How do corporate venture capital firms different from conventional venture capital firms?

SaaStr

They aren’t as dependable. This doesn’t mean they are “worse”. It does mean be careful how you use them. This is issue #1. A few like Salesforce Ventures and GV are an exception, but let me explain: Corporate VCs often do not write a “second check”. But most institutional VCs save reserves for another check, if you are doing OK but not great. Institutional / financial VCs have motivations to bridge you if you need it.

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18 investors fueling Latin America’s SaaS superstars

SaaStock

As we showed you in the list of SaaS companies coming out of Latin America, the region has no shortage of SaaS superstars. How did this come about, though? What are the ingredients required to help foster such an ecosystem? A healthy availability of capital is one. We looked at the data and discovered a few vital moments in the funding history of the region.

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How we use bots at Intercom

Intercom, Inc.

We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. Maybe you wonder if we practice what we preach ??. Here’s an inside look at how we use our bots 24/7. Dogfooding our own bots is not just a way for us to gain product knowledge or test new functionality. We use our bots to automate everything from workflows to conversations.

Scale 117
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P2P Payment Apps and Challenges

Agile Payments

We receive regular inquiries from start-ups as well as established businesses that believe they have a killer app that can be the next Venmo or Zelle.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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The Customer-Focused Professional’s Guide to SaaStr

SaaStr

By Gainsight. Welcome to your curated SaaStr experience, built for those interested in delivering exceptional customer outcomes and experiences. Read on to discover valuable SaaStr sessions and networking opportunities that will expand your network and your mind. Your Customer Should Be the Priority in 2019. In such a fast-growing industry, sometimes the customer’s voice can get drowned out by everyone else who has a stake in your success.

Scale 109
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How to move from Marketing Qualified Leads to Product Qualified Leads

SaaStock

On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads. A software engineer by education, Kieran very quickly figured out that he would be average at best when it came to building software products. Where he got excited was in getting people to use them, and grow that usage.

Marketing 103
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Be wary of ‘happy ears’ with upmarket customers

Intercom, Inc.

There’s a classic response people have when talking to larger companies – I call it happy ears. It’s incredibly easy to be overly optimistic when you see a sexy new logo walk in the door. The thing you forget is that at large organizations, there are lots of people there who are constantly evaluating technology and looking for ways to use those new tools to help them stand out or leverage a proposal to negotiate better terms with their current vendor.

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The Ultimate SEO Tool: Ubersuggest 3.0

Neil Patel

In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in a URL, nothing happened. Well, that was before. You can now get domain level metrics!!!!

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Is Growth Bad for Startups? Feat. Think3 (Video + Transcript)

SaaStr

Alex Western, Managing Director at Think3, talks about the problem he has seen consistently across SaaS startups that have VC funding – overgrowth. Overgrowth normally happens because of misalignment in VC initiatives and founder initiatives. Because VCs want to make 15x on their investments, founders aren’t realizing that overgrowth is actually dangerous for their companies.

Startup 109
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Want to Partner Up? Earn Lifetime Revenue for Every Customer You Refer to Unbounce

Unbounce

As marketers, we all know how powerful word of mouth is. Clever copy, segmented targeting, and cute promotional videos with disarming ukulele soundtracks are no match for a trusted source saying, “Hey, I think you’ll like this.”. Whether you’re building a personal brand—or just know a bunch of other marketers— you’re somebody’s trusted source. And since building an effective marketing stack is a huge part of all of our jobs, you’ve likely recommended SaaS tools that you like to others.

Payments 109
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Optimize with Operator: Work smarter with automation and bots

Intercom, Inc.

We’ve spoken at length about the impact automation and bots can have on your sales and support teams – all powered by Operator. But you may be wondering what Operator is and what exactly does it do? Operator is our automation technology that powers all of our bots. It’s the driving force behind the bots that take mundane tasks off your hands, like Task Bots , Custom Bots and Answer Bot.

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The 10 Best Customer Service Tips for 2019

Groove HQ

The best advice on customer service we’ve learned in half a decade of blogging Throughout five years of blogging at Groove, we’ve written about customer service tips a lot ourselves, as well as chatted with other influencers in the industry. Our support blog is full of fascinating stories, case studies, interviews, and tips spread all […].

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Annual Plans Reduce Churn Dramatically, Data Finds

ProfitWell

On this episode of the ProfitWell Report, Brendan Schwartz , Co-Founder and CTO at Wistia , wants to know what proportion of paid plans should be annual versus monthly. To answer Brendan's question, we gathered data from just over two and a half thousand subscription companies. The beauty of the subscription model is that for the first time in the history of business, relationships are baked directly into how you make money.

Churn 103
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How to Become a Salesperson No One Forgets

Nimble - Sales

To keep up with the times, salespeople are expected to improve themselves constantly. Gaining new skills and improving those you have are necessary in case you want to move forward. Successful traders often think that they know everything about sales and do not need to enhance their characteristics of a salesperson. However, there is always […].

Sales 101
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Using Data to Run Your Sales Development Team

InsightSquared

Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. During those years, there were many times when I was frustrated by the lack of reporting capabilities necessary to drive continuous improvement. Through it all, it was clear that having the right metrics presented with actionable insights was the key to getting better.