Sat.Jul 27, 2019 - Fri.Aug 02, 2019

12 Things You’ll Look Back On in SaaS … And Regret


Recently on LinkedIn and Twitter I put together a list of things that later, once you are successful, even very successful, you’ll regret. It got a lot of engagement from the SaaS veterans out there, so I thought it would be worth digging in more on each point: Regrets are different than mistakes. You will make so many mistakes. We all do. You learn, you move on.

Going viral is over-rated

Practical Advice on SaaS marketing

I won’t lie to you. If one of my videos went viral, I’d be excited. It would definitely be cool to see the “views” tick up into the millions… or even the thousands. But here’s the thing. I wouldn’t expect that avalanche of views to translate into an avalanche of customers. And if you’re marketing a B2B software-as-a-service (SaaS) solution, neither should you. Marketing B2B SaaS solutions is a journey Here’s the hard truth: marketing a B2B SaaS solution isn’t easy or quick.

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SaaS Pricing Models & Strategies Demystified


Pricing can be one of the most overwhelming and puzzling parts of business. SaaS businesses, in particular, have a unique challenge with pricing for a few reasons: There’s an almost infinite number of different ways to price a SaaS product. The cost to produce and maintain a SaaS product is generally unrelated to the value a customer receives, so pricing based on how much margin (profit) doesn’t make sense for the most part.

One Call to Make Before Picking Your Startup's Headquarters

Tomasz Tunguz

If you must choose a long term headquarters for your startup, call an executive recruiter who focuses in that city. Ask her about each of the key roles your company will need to hire in the next 2 to 3 years. VP Engineering, VP Product, VP Sales, VP Customer Success, VP Marketing, or VP Operations. How large is the candidate pool for each search? Which are the hardest searches to complete in this geography? Where are the best talent pools to sift through?

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

Buying or Selling a SaaS Company? Read This First!

Entrepreneur - SaaS

Here is the secret to analyzing the health of a SaaS company. Running a Business

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More Trending

How to Drive Traffic through Organic and Paid Channels

The Daily Egg

Traffic is something we all strive for in digital marketing. Without traffic, there are no leads and without leads, there won’t be any conversions. There are a ton of options to drive traffic to your website, but you have to make sure that the traffic is relevant and of high quality. Otherwise, you’ll just be […]. The post How to Drive Traffic through Organic and Paid Channels appeared first on The Daily Egg. Content Marketing content content marketing strategy

Interview with Captain Steve Lauver, Director of Technology Accelerators, AFWERX


This interview originally appeared in a report from Innovation Leader , sponsored by Techstars, “Startup Engagement: Best Practices for Large Organizations.” ” Read the complete report here. . Captain Steve Lauver is the Director of Technology Accelerators for AFWERX, a program that seeks to foster innovation within the US Air Force.

What Are The Most Successful SAAS Pricing Models and What You May be Doing Wrong


SaaS (Software as a Service) has proven to be a very elastic, scalable and progressive industry. According to IDC , cloud services market grew 28.6 percent in the first half of 2017 and the revenue totaled 63.2 billion (the biggest share belongs to SaaS). Another research firm, Gartner Group says that SaaS industry remains the largest segment of the cloud market. The industry revenue is expected to grow 17.8 percent and reach 85 billion in 2019. SaaS Sales

What do all the unicorns which reached their $1bn valuation fastest have in common?


In SaaS, they all have top-tier net revenue retention. Even, and even especially, if their customers are SMBs (which churn at a higher rate): PagerDuty, 139% net revenue retention. 5 Interesting Learnings From PagerDuty. And Congrats on the A+ IPO!! SaaStr. And from SMBs! Slack , 143% net revenue retention. 5 Interesting Learnings From Slack. As It IPOs (er, Direct Lists). SaaStr. And part SMBs! Zoom , 140% net revenue retention. 5 Interesting Learnings From Zoom. As It IPOs. SaaStr.

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

A Sales Management System


“There’s no stronger time than now, where a sales executive needs a really strong partnership with business ops or sales ops or revenue ops,” said Todd Abbott, as he opened his presentation at Ramp 2019, the revenue ops event of the year hosted by InsightSquared. Abbott’s words spoke true to many Ramp attendees, including sales operations professionals who are faced with changing customer buying cycles along with the business’s increased dependency for accurate sales forecasts. .

The power of aligning brand and outbound sales with Sigstr’s Sarah Harbison Tosh

Predictable Revenue

Having alignment between brand and outbound sales is essential. Not only can sales help measure the power of and investment made in a brand, but brand can also help empower prospectors with great content, sales assets, and ensure that messaging is always spot-on. The post The power of aligning brand and outbound sales with Sigstr’s Sarah Harbison Tosh appeared first on Predictable Revenue.

Hidden Networks: Network Effects That Don’t Look Like Network Effects

Andreessen Horowitz

Many of the most consequential projects of the internet era — from Wikipedia to Facebook and bitcoin — have all been predicated on network effects , where the network becomes more valuable to users as more people use it. . As … online communities all about network effects


In B2B marketing, how do I get sales and marketing to work together?


The simplest way is to get sales and marketing to work together is align marketing’s #1 goal to a revenue-related “commit” that sales agrees to. Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead/Opportunity Quota. Period. SaaStr. That marketing commits to, and reports every week to, as their #1 goals. Not PR as #1, or social media impressions as #1, or webinar participants as #1. But a lead / opportunity / revenue commitment as Goal #1 for marketing. What should this goal be?

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5 Things a Data Scientist Can Do to Stay Current

DataRobot together with Snowflake – a leading cloud data platform provider — is helping data scientists stay current with the latest technology and data science best practices so that they can excel in an increasingly AI-driven workplace. Five Things a Data Scientist Can Do to Stay Current offers data scientists guidance for thriving in AI-driven enterprises.

15 Customer Service Skills & How to Improve Each One (Step-by-Step)

Groove HQ

Amidst day-to-day struggles, we forget great support stems not from a mysterious alchemy of magnetism and magic. Instead, it arises from a certain set of core competencies. Behind the scenes of every experience are attainable skills that separate average or frustrating from truly exceptional customer service. But what skills matter? And how do you take […]. The post 15 Customer Service Skills & How to Improve Each One (Step-by-Step) appeared first on Groove Blog. Customer Support

Sell Like An Entrepreneur: The Simple Mindset Shift That Wins More Deals

Sales Hacker


How Software is Eating Care Delivery in Healthcare

Andreessen Horowitz

We believe right now is a truly transformative moment in the healthcare market—particularly in care delivery. In this article, I’ll describe some of the tailwinds that are creating this unique opportunity in health care for tech startups; what specific zones … bio fintech healthcare

Apple now has $210 billion in cash on hand. What should the company do with this money?


It’s confusing. Realistically, Apple, or almost any successful tech co., can only do 3 things with their huge piles of cash: Buy other companies ; and/or. Repurchase their own shares ; and/or. Declare or increase dividends. What about using it to hire more engineers? Invest in more R&D? Build more cool products? That sounds logical, but hiring and spending decrease profits, and “earnings per share.” So that’s the hardest thing actually to use surplus cash for!

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

Connecting Women VCs: Building Community and a Better Future


Female investors have always kept discreet lists of other women angels and VCs. We circulate local lists amongst us, created Google spreadsheets and Whatsapp groups in an effort to create community, share deals, and support each other in a male-dominated industry. . “Our mission with the global directory of women in VC is to give women around the world the tools to better find each other, connect, and collaborate.” ” —Jessica Peltz-Zatulove.

Customer Experience vs Customer Success: What’s the Difference?


Imagine you are planning to fly home for the holidays. How do you feel about the impending journey? What is your mood as you visualize the process of finding a flight, booking a ticket, getting to the airport, checking your luggage, passing through security, and boarding the plane? Now, how do you feel about arriving at your destination? How is your mood as you settle back into your childhood home, reunite with friends and family, and enjoy a home-cooked meal?

The 10x Customer Hiding in Plain Sight

Andreessen Horowitz

For most enterprise startups, discovering which segment of the market to focus on is no trivial feat. Early on in the journey, the hunt is for product-market fit with happy customers, regardless of what segment of the market they fall … enterprise & SaaS Company Building 101 sales tweetstorms

What one event in your life made you an entrepreneur?


Being unwilling to fail. Personally, I never thought I was good enough to be a founder. I never thought I could do it myself. I was pretty happy to be the right hand to a few great founders. I was good at it. That was pretty great as it was. Then, I joined a start-up that had just raised $50m+ and had $30m+ in customer contracts. Or so I thought. Within 30 days of joining, the term sheet was pulled. And it turned out, all the customer contracts were just drafts. And were canceled.

How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.

Customer Marketing: Definition, Strategies, and Best Practices

Groove HQ

Customer marketing holds the key to sustainable and economic growth. Build a plan of action for your team by: Establishing metrics for retention and growth Choosing your ideal customer marketing strategy Targeting the right customers to promote your brand What is customer marketing? Customer marketing focuses on elevating and leveraging current customers’ experiences to improve […]. The post Customer Marketing: Definition, Strategies, and Best Practices appeared first on Groove Blog.

People Ops Question: How do we compete for talent in such a competitive market?


By Sabrina Kelly, Techstars Vice President of Talent. At Techstars, we define our mission in People Ops as the following : “ We are strategic partners in building Techstars business by maximizing the value of our most important asset—our people. We attract, retain, develop, and support Techstars employees globally and aim to uphold our culture and values, in a manner that is inclusive to all.” . As VP of Talent, and former VP of People Ops, I hear a lot of questions from founders.

Video: Software Eats Care Delivery

Andreessen Horowitz

We are in the middle of a truly transformative moment in the healthcare market—particularly in care delivery. Key tailwinds are coming together to create a unique opportunity in healthcare for tech startups, such as the laying down of core infrastructure, … bio fintech healthcare

Building a Stellar Engineering Organization


Scott Beechuk, Partner at Norwest Venture Partners, brings together world-class SaaS engineering leaders Claire Hough, Vijay Gill and Weiping Peng for a dynamic conversation on where SaaS technology is headed, how to build top performing engineering teams and what it takes to lead in today’s high-velocity engineering environment. Claire Hough is the VP of Engineering at Apollo and has nearly 20 years leading engineering and development teams at Udemy, Napster, and Netscape.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

SaaS Quick Ratio: How to Measure Your Startup's Revenue Health


Fast growth isn't always the same as healthy growth: but how can you tell if your SaaS startup has overstretched? And how can you tell if you're growing in a smart, sustainable way? Today, I'm taking a look at the SaaS Quick Ratio: a quick and effective way to measure the health of your revenue growth

7 Steps to a Successful SDR Cold Calling Sales Contest (Case Study)

Sales Hacker

Imagine you run a sales team of 50 people and 30 of them are NOT enthusiastic and fully committed to their work and workplace. How would this impact a department specifically focused on driving revenue? YIKES. Pretty scary. The bad news? Studies have found that only 34% of workers in the US are engaged. Now here’s the good news: Every 5-point improvement in employee engagement boosts revenue by 3%. As salespeople, we constantly think about how we engage prospects and customers.

Understanding the Different Types of Customer Engagement


The customer-centered economy has made it easier for customers to switch to a competitor if one company is not fully satisfying them. This has raised customer expectations; now, companies need to provide personalized services to stand out. If you don’t meet these expectations, customers can easily go elsewhere. To thrive in this environment, you must engage customers proactively and regularly.