Sat.Jul 27, 2019 - Fri.Aug 02, 2019

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12 Things You’ll Look Back On in SaaS … And Regret

SaaStr

Recently on LinkedIn and Twitter I put together a list of things that later, once you are successful, even very successful, you’ll regret. It got a lot of engagement from the SaaS veterans out there, so I thought it would be worth digging in more on each point: Regrets are different than mistakes. You will make so many mistakes. We all do. You learn, you move on.

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Going viral is over-rated

Practical Advice on SaaS marketing

I won’t lie to you. If one of my videos went viral, I’d be excited. It would definitely be cool to see the “views” tick up into the millions… or even the thousands. But here’s the thing. I wouldn’t expect that avalanche of views to translate into an avalanche of customers. And if you’re marketing a B2B software-as-a-service (SaaS) solution, neither should you.

B2B 122
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SaaS Pricing Models & Strategies Demystified

Baremetrics

Pricing can be one of the most overwhelming and puzzling parts of business. SaaS businesses, in particular, have a unique challenge with pricing for a few reasons: There’s an almost infinite number of different ways to price a SaaS product. The cost to produce and maintain a SaaS product is generally unrelated to the value a customer receives, so pricing based on how much margin (profit) doesn’t make sense for the most part.

Pricing 101
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One Call to Make Before Picking Your Startup's Headquarters

Tom Tunguz

If you must choose a long term headquarters for your startup, call an executive recruiter who focuses in that city. Ask her about each of the key roles your company will need to hire in the next 2 to 3 years. VP Engineering, VP Product, VP Sales, VP Customer Success, VP Marketing, or VP Operations. How large is the candidate pool for each search? Which are the hardest searches to complete in this geography?

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Buying or Selling a SaaS Company? Read This First!

Entrepreneur - SaaS

Here is the secret to analyzing the health of a SaaS company.

SaaS 97

More Trending

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How to Drive Traffic through Organic and Paid Channels

The Daily Egg

Traffic is something we all strive for in digital marketing. Without traffic, there are no leads and without leads, there won’t be any conversions. There are a ton of options to drive traffic to your website, but you have to make sure that the traffic is relevant and of high quality. Otherwise, you’ll just be […]. The post How to Drive Traffic through Organic and Paid Channels appeared first on The Daily Egg.

Marketing 279
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A Clever Hack to Reading More Books

Tom Tunguz

My perception of books was shattered in first grade. A friend and I were arguing about the extinction of dinosaurs. “It’s right here!” I yelled pointing to the book in my hand.“A meteor crashed, cooled the earth, and killed all the dinosaurs.“. My friend countered with a book of his own. Volcanic eruptions had blackened the sky with ash and cooled the earth, he recited.

Mobile 212
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What Are The Most Successful SAAS Pricing Models and What You May be Doing Wrong

Incredo

SaaS (Software as a Service) has proven to be a very elastic, scalable and progressive industry. According to IDC , cloud services market grew 28.6 percent in the first half of 2017 and the revenue totaled 63.2 billion (the biggest share belongs to SaaS). Another research firm, Gartner Group says that SaaS industry remains the largest segment of the cloud market.

SaaS 195
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What do all the unicorns which reached their $1bn valuation fastest have in common?

SaaStr

In SaaS, they all have top-tier net revenue retention. Even, and even especially, if their customers are SMBs (which churn at a higher rate): PagerDuty, 139% net revenue retention. 5 Interesting Learnings From PagerDuty. And Congrats on the A+ IPO!! | SaaStr. And from SMBs! Slack , 143% net revenue retention. 5 Interesting Learnings From Slack. As It IPOs (er, Direct Lists). | SaaStr.

Retention 173
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The marketer that’s always on? Your chatbot

Intercom, Inc.

You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go.

Marketing 177
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The power of aligning brand and outbound sales with Sigstr’s Sarah Harbison Tosh

Predictable Revenue

Having alignment between brand and outbound sales is essential. Not only can sales help measure the power of and investment made in a brand, but brand can also help empower prospectors with great content, sales assets, and ensure that messaging is always spot-on. The post The power of aligning brand and outbound sales with Sigstr’s Sarah Harbison Tosh appeared first on Predictable Revenue.

Branding 124
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15 Customer Service Skills & How to Improve Each One (Step-by-Step)

Groove HQ

Amidst day-to-day struggles, we forget great support stems not from a mysterious alchemy of magnetism and magic. Instead, it arises from a certain set of core competencies. Behind the scenes of every experience are attainable skills that separate average or frustrating from truly exceptional customer service. But what skills matter? And how do you take […].

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In B2B marketing, how do I get sales and marketing to work together?

SaaStr

The simplest way is to get sales and marketing to work together is align marketing’s #1 goal to a revenue-related “commit” that sales agrees to. Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead/Opportunity Quota. Period. | SaaStr. That marketing commits to, and reports every week to, as their #1 goals. Not PR as #1, or social media impressions as #1, or webinar participants as #1.

B2B 168
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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Overcoming uncertainty: Why we need to redefine confidence for the workplace

Intercom, Inc.

We have never been more aware of how crucial healthy self-perception is to our well-being and success, with countless books , articles and podcasts dedicated to the importance of maintaining a healthy sense of confidence in ourselves. Our relationship with confidence affects multiple aspects of life, but many of us feel it most acutely in the workplace.

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15 Ways to Generate Sales Leads if You Don’t Have Marketing Support

Nimble - Sales

No matter how good or revolutionary your product is, you have to be a great seller to succeed. Lead generation is a top challenge for 61% of marketers. As generating sales leads ideas can be a challenging task for anyone, we have some proven methods to share with you. So, let’s get started. Defining a […]. The post 15 Ways to Generate Sales Leads if You Don’t Have Marketing Support appeared first on Nimble Blog.

Marketing 106
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Hidden Networks: Network Effects That Don’t Look Like Network Effects

Andreessen Horowitz

Many of the most consequential projects of the internet era — from Wikipedia to Facebook and bitcoin — have all been predicated on network effects , where the network becomes more valuable to users as more people use it. .

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Apple now has $210 billion in cash on hand. What should the company do with this money?

SaaStr

It’s confusing. Realistically, Apple, or almost any successful tech co., can only do 3 things with their huge piles of cash: Buy other companies ; and/or. Repurchase their own shares ; and/or. Declare or increase dividends. What about using it to hire more engineers? Invest in more R&D? Build more cool products? That sounds logical, but hiring and spending decrease profits, and “earnings per share.

Banking 151
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Customer Marketing: Definition, Strategies, and Best Practices

Groove HQ

Customer marketing holds the key to sustainable and economic growth. Build a plan of action for your team by: Establishing metrics for retention and growth Choosing your ideal customer marketing strategy Targeting the right customers to promote your brand What is customer marketing? Customer marketing focuses on elevating and leveraging current customers’ experiences to improve […].

Strategy 100
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Why You Shouldn’t Roll Your Eyes When You Hear “Digital Transformation”

Nimble - Sales

Brian Solis is a principal analyst at Altimeter, which is the digital analyst group at Prophet. He is also an award-winning author, prominent blogger/writer, and world-renowned keynote speaker. Brian is also known as a leading “digital anthropologist,” or someone who studies the relationship between humans and digital-era technology. In his new book Lifescale: How to […].

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Understanding the Different Types of Customer Engagement

Totango

The customer-centered economy has made it easier for customers to switch to a competitor if one company is not fully satisfying them. This has raised customer expectations; now, companies need to provide personalized services to stand out. If you don’t meet these expectations, customers can easily go elsewhere. To thrive in this environment, you must engage customers proactively and regularly.

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What one event in your life made you an entrepreneur?

SaaStr

Being unwilling to fail. Personally, I never thought I was good enough to be a founder. I never thought I could do it myself. I was pretty happy to be the right hand to a few great founders. I was good at it. That was pretty great as it was. Then, I joined a start-up that had just raised $50m+ and had $30m+ in customer contracts. Or so I thought. Within 30 days of joining, the term sheet was pulled.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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SaaS Quick Ratio: How to Measure Your Startup's Revenue Health

Cobloom

Fast growth isn't always the same as healthy growth: but how can you tell if your SaaS startup has overstretched? And how can you tell if you're growing in a smart, sustainable way? Today, I'm taking a look at the SaaS Quick Ratio: a quick and effective way to measure the health of your revenue growth.

Startup 80
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7 Steps to Build a Personal Brand that Resonates & Inspires

Nimble - Sales

Your personal brand is the reflection of yourself towards others. You can bridge the gap between where you are and where you want to be by building a personal brand that will inspire others. These seven steps will help you polish your presence on LinkedIn, Twitter, and within your industry. Just like building anything else, […]. The post 7 Steps to Build a Personal Brand that Resonates & Inspires appeared first on Nimble Blog.

Branding 105
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5 Email Marketing Mistakes and Their Corresponding Corrective Actions

FastSpring

Email marketing is undoubtedly one of the most effective digital channels available to marketers. However, it is also quite complex. In this post, we’ll walk you through the five worst email marketing mistakes and how to correct them. Mistake #1: Failing to ask for permission. The General Data Protection Regulation (GDPR) came into effect on the 25th of May 2018, changing the email marketing landscape forever.

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Is Tableu and Salesforce an expensive deal for Salesforce?

SaaStr

No really. There aren’t that many things of true scale, that are strategic, that Salesforce could buy at this stage. Tableau was at >$900m in recurring revenue … growing 41% (!). And subscriptions were growing 115%. Tableau Reports First Quarter 2019 Financial Results. That’s not Twilio growth, but it’s awfully strong. And it means, if you take that growth rate and roll things forward a few years, Salesforce is buying a will-grow-into $3b-$6b business analytics business, that is already the

AWS 136
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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Stopping Inception Churn: The Prospective Customer Success Review

Kellblog

I think for many sales-aggressive enterprise SaaS startups, a fair amount of churn actually happens at inception. For example, back in 2013, shortly after I joined Host Analytics, I discovered that there were a number of deals that sales had signed with customers that our professional services (PS) team had flat out refused to implement. (Huh?) Sales being sales, they found partners willing to do the implementations and simply rode over the objections of our quite qualified PS team.

Churn 75
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Effective Sales Closing Techniques That Actually Work

Nimble - Sales

The annual growth of any company depends on the proficiency of its sales team. An arsenal of techniques is used to persuade a person to buy a product or use a service; we wanted to take a look at the best closing techniques for sales. The Basics of Closing a Sale “Closing” a sale occurs […]. The post Effective Sales Closing Techniques That Actually Work appeared first on Nimble Blog.

Sales 91
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Crafting an overall Customer Health Score that brings in Predictability

CustomerSuccessBox

Who is this post for? Customer Success Managers (CSM) and Leaders in a B2B SaaS company who are handling medium to high-touch customers. Being a CSM, you might have faced the situation when you receive a call from your customer t o inform you that they will not be renewing their contract. This news might come across to you as a shock, maybe because you were thinking that everything was going well. .