Sat.Aug 24, 2019 - Fri.Aug 30, 2019

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Don’t Just Follow the Buyer’s Journey, Enable the Buyer.

OpenView Labs

We are often rushing to build out a buyer’s journey, identify the personas and then map content along the journey. But it isn’t enough to have the buyer’s journey identified. It’s imperative that you assess the “jobs” that B2B buyers are trying to complete in the journey and find ways to reduce friction in the journey. The easier you make it for buyers, the more apt they are to choose your company and product.

B2B 41
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9 Ways to Sabotage Your SaaS Customer Referral Program

Cobloom

Struggling to generate a decent number of customer referrals? Feel like your growth is being throttled by your customer referral program? Don't worry: most SaaS companies are in the same position, and often, it's caused by the same handful of problems. Today, I'm helping you plug the holes in your customer referral strategy, and overcome nine of the most common customer referral mistakes made by SaaS companies.

SaaS 65
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How to Use High-End Courses to Grow Your SaaS Company

Chart Mogul

The real-life examples of 3 companies that use online courses (that they charge a premium for) to educate customer, lower churn, and grow their revenue. The problem with SaaS is getting people to see the value in your product. This is difficult, especially if your product is complex. Moreover, in every niche, you will have dozens of competitors with a similar product offering, often at a lower price point.

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Do successful SaaS companies have “transformational” opportunities beyond selling more and more of their core product?

SaaStr

Many do and have. As we see more and more SaaS companies cross $1b+ in ARR (wow!), Twilio being the latest, we see more and more adding new core products to their existing core products. Twilio started with SMS. Now that’s just a piece of Twilio, and its 81%+ growth at $1b (double wow!) was fueled by its entry into email marketing by buying Sendgrid: Twilio Crossed $1 Billion in ARR Growing 81%.

SaaS 193
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Benchmarking DataDog's S-1: How 7 Key Metrics Stack up

Tom Tunguz

Recently, we’ve seen a series of product-driven companies building huge customer bases with tremendous account expansion and terrific sales efficiency. DataDog is no exception. DataDog provides a very popular IT monitoring solution that has grown from its founding in 2010 to a huge business. During that time the product has grown from infrastructure monitoring to application performance management, logging and user experience products.

Metrics 189

More Trending

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Announcing ‘Intercom on Sales’ – our playbook for scaling a billion dollar business

Intercom, Inc.

Today we’re releasing a brand new book, Intercom on Sales. If you work at a high-growth company, you’ve likely heard the saying, “What gets you to $50 million won’t get you to $100 million.” You could swap in any numbers you’d like, and the sentiment would still hold true: scaling sales is incredibly hard. I joined Intercom three years ago to do just that, to take our nascent sales team to the next level.

Scale 119
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What were the signs you missed before you lost a major customer?

SaaStr

I remember the first time I lost a six figure customer. It was a surprise: They used the product every day, and constantly. They had done a case study for us. In fact, they were on our homepage. They renewed the contract and added additional seats. And then one day, we got a call. Our competitor had been there, on site. And convinced them they had a better solution for a few critical 10x features.

Metrics 193
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Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these cartoons are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird. Whatever your opinion, one thing is for sure: these little buddies are everywhere right now. For better or worse, they have completely taken over the visual identities of many high-profile SaaS brands.

Trends 111
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Ubersuggest 5.0: Generate 1 Million Keyword Suggestions in 7 Seconds (Seriously)

Neil Patel

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest , you’ll get access to them.

Marketing 112
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How Ian Cleary Used Networking to Build a Globally Scaling Brand

Nimble - Sales

Ian Cleary is a globally recognized marketer that is known for his ability to see the full picture in marketing because of his combined marketing, technology, and business skills. He shares his knowledge through an award-winning blog, at marketing conferences around the world, and through working with customers. Ian strives to bridge the gap between […].

Branding 106
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The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

Recently there was a lot of discussion around if there are truly “10x engineers” or not. It’s a complicated topic. But one thing that is clearly true — there are 10x Features. Talk to any experienced SaaS sales leader in a competitive space. She’ll agree. What’s a 10x Feature? It’s a feature that, for a material number of customers and prospects, wins the deal vs. the competition.

Scale 174
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How to Deal With Angry Customers: Examples, Research, and Field-Proven Best Practices

Groove HQ

What’s the best way to respond to an angry customer? It’s one of the most stressful parts of working in customer service. It’s also an issue that came up repeatedly in a recent survey we conducted of 2,300+ customer service professionals and businesspeople. When we asked about your biggest challenges, we heard answers like this: […]. The post How to Deal With Angry Customers: Examples, Research, and Field-Proven Best Practices appeared first on Groove Blog.

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Founder’s Guide to Venture Debt

The SaaS CFO

How Venture Debt Helps Founders Grow Their Businesses Many founders of SaaS businesses I speak with look only to equity to finance the start-up and early growth of their businesses. They may not be aware of, or do not appreciate the value of, venture debt financing which is complimentary to venture financing. In this guide […]. The post Founder’s Guide to Venture Debt appeared first on The SaaS CFO.

Finance 99
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Nimble CRM Integrations: 5 Tools For Closing Deals Faster

Nimble - Sales

One of the biggest challenges for salespeople is figuring out a way to close more deals faster. Getting prospects to respond on time, pay invoices on time, or sign contracts to get projects off the ground is often slow and tedious. This only leads to project delays and subsequently, worse cash flow. However, it doesn’t […]. The post Nimble CRM Integrations: 5 Tools For Closing Deals Faster appeared first on Nimble Blog.

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What is the difference between a startup mentor and an angel investor?

SaaStr

The best angels and seed investors can often serve the role of a mentor quite well, especially if they were CEOs or had similar operational experience. Where it breaks down is using a Series A-B-C investor as a mentor. While they will be highly engaged in your business, it’s also tough to truly share all your struggles and challenges with someone that has invested many millions in your company.

Startup 149
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We’ve raised Series D: 14 Million thanks to you

Chargebee

We’re super excited to announce our latest Series D round of funding led by Steadview Capital. This brings the total funding round we’ve raised to date to almost $40M. Steadview’s focus on long-term investments aligned beautifully with our goal of building Chargebee as the essential infrastructure for every SaaS and Subscription business.

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Customer Retention Optimization Strategies to Keep Customers Long-Term

Totango

Your customers are your enterprise’s life’s blood. When you get a new customer, work to retain them and grow customer lifetime value. While the sales team will always be looking for new customers, retaining a current customer is far cheaper than finding a new customer to replace them. When you retain a customer, you’ve won a valuable patron who will be far likelier to want future sales or try new products. .

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Nimble is Growing — Are You a Good Fit for Our Team?

Nimble - Sales

Nimble is a place where talented individuals can make a big impact and grow their career by learning valuable skills and creating connections. If you’re entrepreneurial, creative, and love working with a team, this is the right place for you! What is Nimble? Nimble is a pioneering, award-winning, and highly rated social sales and marketing […].

Sales 95
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Thank You To The 1,118 Folks That Came to SaaStr Scale!!

SaaStr

It’s a wrap. Our first SaaStr | Scale went off yesterday with top revenue leaders from Brex, Flexport, Talkdesk, Intacct, LinkedIn, PatientPop, and so many others. We also had 50+ Braindate mentoring sessions. It was a really great, less formal event and a big hit. Next up is our flagship global gathering for almost 20,000 … SaaStr Annual from March 10–12.

Scaling 141
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Creating a Culture of Accountability

InsightSquared

It is crucial to have a “clean” Salesforce instance, but it’s another daunting task to maintain it. Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. If reps are not accurately updating opportunities properly (MANA, close dates, value, next step fields, etc) then the validity of your sales process diminishes.

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HoneyBook’s Billion Dollar SaaS Network Effect

Ryan Berg

According to a study by venture firm NFX, 70% of value in tech is driven by network effects. But when most people think of network effects, they think of marketplaces and social networks. Not SaaS. In this case study we’ll explore how HoneyBook, a SaaS focused on streamlining the proposal and invoicing workflow for freelancers, has built a powerful network effect into their SaaS.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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How to be a Nimble Networker at Content Marketing World 2019

Nimble - Sales

First established in 2011, Content Marketing World is the world’s largest content marketing-focused conference. With so many attendees, CMWorld offers community members more opportunities than ever before to network and cultivate relationships with ambitious and accomplished content marketers. As such, we wanted to share some invaluable tips on how to network like a pro throughout […].

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36 Final, Final Tickets Left for SaaStr Scale THIS THURSDAY in SF!!

SaaStr

GRAB A FINAL, FINAL TICKET HERE ! SaaStr Scale is THIS THURSDAY in San Francisco! We have room for 1,000 and 965 slots are taken so grab a final ticket ASAP here ! Here are a few reminders to help you get the most out of Scale on the 29th… THE BASICS – DATE, LOCATION, START TIMES SaaStr Scale takes place Thursday, August 29th at Terra Gallery – 511 Harrison St, SF • Registration and the Sponsors We Love Expo opens at 8am• We kick-off the day with a Braindate Power Hour at 9am

Scale 139
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Top 10 SaaS Timekeeping Software

SaaS Metrics

Introduction Timekeeping systems make it easier to track time spent on different tasks, projects and deliverables. These systems are designed keeping the needs of a variety of businesses in mind. Some businesses prefer auto-pilot or automatic time tracking, while others are more comfortable doing things manually. Time trackers help the management learn where employees are spending their time and how productive they have been during work hours.

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Why I’m Leaving a Job I Love to Join FastSpring

FastSpring

There is no doubt we are in the golden age of software. Never before has it been easier to identify a need in the market and then build a piece of software that addresses that need. The pace of these cycles is getting shorter and shorter and the businesses that are being created as a result are demonstrating huge potential. As an Operating Principal at Accel-KKR, I saw this every day.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Where the Opportunities Are in Regulated Marketplaces: Managed Marketplaces

Andreessen Horowitz

There might be no more beloved image of the American entrepreneurial spirit than that of neighborhood kids who open a sidewalk lemonade stand on a hot summer day.

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When did cloud computing start to become popular?

SaaStr

Around 2013 or so, the Cloud started to grow far faster than any of us had thought it would: Amazon Web Services revenue 2018 | Statista. The markets took a while to catch up. There were dips in 2016 and otherwise. But enterprise buying went on a tear. It turned our CIOs and bigger companies were ready to transfer as much as another 20% of their $1 trillion+ IT budgets to Cloud far faster than any of us knew.

Cloud 132
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VMware boosts load-balancing, security intelligence, analytics

IT World

SAN FRANCISCO – VMware has added new features to its core networking software that will let customers more securely control cloud application traffic running on virtual machines, containers or bare metal. At its VMworld event, the company announced a new version of the company’s NSX networking software with support for the cloud-based advanced load balancer technology it recently acquired from Avi Networks. [ Also see How to plan a software-defined data-center network and Efficient container us

Cloud 70