November, 2009

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If it's hard to use, it's hard to sell

Practical Advice on SaaS marketing

Last week, I listened to a panel of IT professionals share their experience with software-as-a-service (SaaS) and cloud solutions. In part, they confirmed what I've heard from other IT executives: "We expect performance, we expect security, we expect fail-over." (See Rule 4 in the " Ten Essentials of SaaS Solution Marketing. ") I was surprised, though, to hear from these IT professionals about another concern: usability.

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Make Renewals Easy

Practical Advice on SaaS marketing

True story. Nearly every three weeks since the day I first signed up for a software-as-a-service (SaaS) solution for web hosting, email, and domain registration services, I've been receiving renewal notifications. I think the first notice indicated "345 days remaining on your subscription." Last week, I saw that the subscription term was down to 34 days remaining, so I clicked on the button labeled "Renew.