October, 2009

article thumbnail

SaaS Gone Wrong: Telltale Signs

Practical Advice on SaaS marketing

It's been my experience that I learn more from failure than success. And there are some who would quip that I've certainly had ample opportunities to learn. To gain from the experience of failure, though, requires that you recognize it when you see it. To help software-as-a-service (SaaS) solution providers recognize their failures, I'll point out a few telltale signs that will let them know that something's gone wrong.

SaaS 100
article thumbnail

SaaS and the Value of Simplicity

Practical Advice on SaaS marketing

"Simplify, simplify" -- Henry David Thoreau In case you thought Walden Pond, the inspiration for Thoreau's reflections on the virtues of simplicity, was in a remote spot far from civilization, you should know that it's about 4 miles off of Route 128, "America's Technology Highway," in Concord Massachusetts. On most weekends, it's busy with picnickers, hikers and, in the summer, swimmers.

SaaS 100