Naming SaaS solutions and escaping the 1990s
Practical Advice on SaaS marketing
SEPTEMBER 28, 2011
One afternoon in the Spring of 1993 in a conference room in San Jose, California I learned that product versions for software are meaningless. Well, not exactly meaningless, but mathematically illogical, as in 1 + 1 = 4. The product manager for Lotus 1-2-3 and I were briefing an influential Dataquest analyst on the forthcoming enhancements to the Lotus 1-2-3 for Windows spreadsheet.
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