Practical Advice on SaaS marketing
MAY 25, 2010
Who knew that software developers were such athletes? My code-writing friends are all talking about "scrums," "sprints" and "extreme programming." Though I'm sure some of these folks are spending time in the gym, I've learned that these terms actually refer to the agile development methodologies many are using to build software-as-a-service (SaaS) solutions.
Practical Advice on SaaS marketing
MAY 12, 2010
From the "Ask the SaaS Marketing Guy" mailbag, here's a question on pricing from a software-as-a-service solution vendor: "My prospective customer is asking about the "break-even"point at which their software-as-a-service subscription payments would equal their on-premise license cost. They're asking why they should select a SaaS subscription option if they plan to use the application over a long period.
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