What Is Good Retention: An Exhaustive Benchmark Study with Lenny Rachitsky
JUNE 9, 2020
At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. One of our board members asked: “I understand these goals for the year. But long term, how high could we push this retention number? What would great retention be for Eventbrite?”. I actually didn’t have a great answer.