October, 2011

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Get your SaaS customers off to a healthy start

Practical Advice on SaaS marketing

I recently switched to a new health club. It's better maintained, friendlier, and less crowded than my old club. I also like that there's no up-front membership fee, just a monthly subscription. But making a change from my well-worn routine, set in place over 12 years, could have been a difficult jump. New location, new equipment, new people. But all worked out well.

SaaS 100
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What do you mean by "marketing?"

Practical Advice on SaaS marketing

I'm not always sure what people mean when they say "marketing." PR agencies sometimes call themselves "marketing agencies." So do some graphic design firms. Even the outfits that sell tchotchkes - the stuff you give at away at tradeshows, annual sales meetings, and holiday parties - call themselves "marketing firms." It can be hard to tell what "marketing" is or what it's supposed to do.

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