Practical Advice on SaaS marketing

JUNE 29, 2011

The good news about the SaaS subscription model: long-term paying customers. The bad news about the SaaS subscription model: long-term paying customers. With the software-as-a-service (SaaS) business model, vendors can build a sustainable source of long-term, predictable revenue. As long as the subscription fees cover customer acquisition expenses and other costs, the model should support a profitable, growing business.

SaaS 100

SaaS Subscription Payment Features Acquisition 100

Practical Advice on SaaS marketing

JUNE 8, 2011

I recently read " Three Nights in August, " a wonderful book about the "game inside the game" of baseball. The author, Buzz Bissinger, shadowed St. Louis Cardinal manager Tony La Russa through a three game series against the Chicago Cubs. Bissinger chronicles in detail the manager's thought processes and decision making through 27 innings. It's not a story about dramatic home runs, sparkling pitching, or spectacular defensive plays.

Marketing 100

Marketing SaaS Acquisition Construction 100