Practical Advice on SaaS marketing

APRIL 25, 2010

Often when I'm talking to vendors about transitioning from an on-premise model to software-as-a-service (SaaS) and there's an opportunity for Q&A, I get questions that go like this: "How do I market a SaaS solution that doesn't lure away my on-premise customers?" Or, "Can I structure the contract for my SaaS solution to guarantee the same large up-front license fee and on-going maintenance stream that I have with my on-premise offering?

SaaS 100

SaaS Outsourced Development Finance Software 100

Practical Advice on SaaS marketing

APRIL 15, 2010

We renovated our house a few years ago. The larger kitchen, new family room and the extra bathroom we love. The process of getting it built. not so much. Though resurrecting "construction nightmare" stories might be entertaining for you and even therapeutic for me, I'm actually prohibited from revealing any details of the experience per order of a legally-binding agreement with the original contractor.

Systems Review 100

Systems Review Construction Outsourced Development Entertainment 100

Practical Advice on SaaS marketing

APRIL 7, 2010

I was planning to write a blog post on how to capture the attention of prospective customers. The usual fare of practical marketing advice: How do you cut through the clutter to build visibility, establish credibility, and generate leads, etc? But I'm not going to write about that. Instead, I want to talk about a dancing lion. This particular lion is, or more likely was , a dancer in a Russian ballet troupe.

Marketing 100

Marketing 100