October, 2022

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7 Easy Steps to Improve SEO Ranking

The Daily Egg

Are your competitors outranking you? If they are, it’ll have a negative impact on your business, blog, or whatever kind of website. The post 7 Easy Steps to Improve SEO Ranking appeared first on The Daily Egg.

Business 351
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Why Segmentation is Key for SaaS Email Marketing

Predictable Revenue

Jane Portman joins the Predictable Revenue podcast to discuss why segmentation is key for email marketing and how to properly segment outbound sales campaigns. The post Why Segmentation is Key for SaaS Email Marketing appeared first on Predictable Revenue.

Marketing 278
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Kalvify - Product Life Fit

SaaS Brief Submitted Articles

A software platform to empower educators and content-creators to create e-learning websites to sell memberships, online courses and make money.

Education 246
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Customer Success Team Structure: Four Best Practices

Totango

Your customer success team structure forms the organizational backbone supporting your CS strategy. A well-designed structure can help you streamline your operations for greater efficiency to deliver your customers better results. In this blog, we’ll share some of the most important keys to effective CS team organization: We’ll look at what we mean by customer success and CS team structure.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Linking Multiple Accounts to a Contact in Salesforce

CloudKettle

Introduction Picture this: you’re building out a data model where you need to link a Contact to multiple Accounts. Maybe Contacts have relationships with a variety of companies that you need to track. Maybe you want to track not just employment affiliations, but volunteer organizations and clubs as well. Or you may want to track […]. The post Linking Multiple Accounts to a Contact in Salesforce appeared first on CloudKettle.

Data 98

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The three golden rules of a customer-centric subscription business

ChurnZero

This article was originally published on Forbes.com. . Customers’ expectations are changing. Not in terms of how much they expect, because customer expectations have always been high—but in terms of what they expect. The defining measure of a great customer experience used to be a business’s ability to be there for its customers. Availability was enough to win loyalty.

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Is communication the most important part of any business?

SaaS Metrics

When we speak of business, the concept of communication and communications often differ, but they both serve to achieve the same end goal of ensuring a business is running smoothly and efficiently. When we speak of communications, we speak of the methods in which staff communicate rather than the act itself. But. Read more. The post Is communication the most important part of any business?

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Atom vs. Visual Studio Code

The Daily Egg

Atom and Visual Studio Code offer similar HTML editing experiences. You get a modern interface with easily installable plugins presented in a. The post Atom vs. Visual Studio Code appeared first on The Daily Egg.

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Dear SaaStr: What Are Some Lies Founders Tell Themselves?

SaaStr

Dear SaaStr: What Are Some Lies Founders Tell Themselves? #1 Lie. That it will get easier. It never gets easy, but it can get less difficult: You get better. You constantly learn, and in not that long of a time, become one of the experts in your space. At some point, you stop being at risk of going bankrupt. This does let you breathe. At some point, you have a brand, and that makes your growth more predictable.

Startup 345
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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5 Steps To Build An Outbound Sales Team From The Ground Up

Predictable Revenue

Learn five steps to build an outbound sales function, including how to navigate the hiring process, train your sales team, and set up foundations to scale. The post 5 Steps To Build An Outbound Sales Team From The Ground Up appeared first on Predictable Revenue.

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Sales Efficiency through Covid : Reading the Tea Leaves for Startups

Tom Tunguz

In 2017, SaaS companies reported their cost of customer acquisition had increased by 65% in the previous five year period. What happened to these figures during Covid? We can examine the sales efficiency of public software companies to get a sense. Since 2016, the average public software witnessed its sales efficiency winnowed from 52% to 47%, a decline of about 10%.

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Elevate the Position of Solution Engineering

SaaS Brief Submitted Articles

The role of a Solution Engineer is pivotal to the success or demise of a sales opportunity, therefore needs to be elevated and supported beyond the norm.

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Online privacy: Best browsers, settings, and tips

IT World

“You have zero privacy anyway. Get over it,” Scott McNealy said of online privacy back in 1999, a view the former CEO of the now-defunct Sun Microsystems reiterated in 2015. Despite the hue and cry his initial remarks caused, he’s been proven largely correct. Cookies, beacons, digital signatures, trackers, and other technologies on websites and in apps let advertisers, businesses, governments, and even criminals build a profile about what you do, who you know, and who you are at very intimate le

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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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Google Ads vs. Facebook Ads

The Daily Egg

Google Ads and Facebook Ads are the two OG online advertising platforms. But who wins in the battle of the tech giants? The post Google Ads vs. Facebook Ads appeared first on The Daily Egg.

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The Simple Reason Startups That Just Raised $100s of Millions Are Doing Layoffs

SaaStr

So this is a simple post, it would almost do better as a Quora answer, if folks still really read Quora. But I thought it was worth writing up, because what’s happening on Twitter and the internet these days is confusing on many levels. And one of the most confusing thing is that: Many of the best SaaS and Cloud companies. That are growing really quickly and.

Startup 327
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Why You Should be Doing Data-Driven Sales Management

Predictable Revenue

Peter Kazanjy joins the Predictable Revenue podcast to discuss why you should be using data to drive your decisions as a sales development manager. The post Why You Should be Doing Data-Driven Sales Management appeared first on Predictable Revenue.

Data 255
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How Low Could Valuations Go?

Tom Tunguz

The public software market continues to compress. Enterprise-value-to-forward-revenue multiples are now below 2016 levels for the first time in 6 in years. The 25th percentile of companies trade at 3.3x today compared to 4.0x in 2016. The median or 50th percentile trade at 4.9x vs 5.6x. The 75th percentile have resisted the downward pull & retain their premium: 7.3x vs 5.8x.

Banking 269
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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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SaaSOps

SaaS Brief Submitted Articles

Two years ago, I wrote an article about best ways to SaaS-enable applications. This article is a follow up to that article, discussing SaaSOps.

SaaS 130
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iPhone to Android: The ultimate switching guide

IT World

So, you're ready to leave your iPhone for greener pastures — specifically, the bright green hue of Google's Android ecosystem. It's a major move, to be sure, but it doesn't have to be daunting. Beneath the surface-level differences, Android and iOS actually have a lot in common — and with the right steps, you can switch from an iPhone to an Android device without losing anything significant (including your sanity).

Software 143
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6 Ways to Design Your Ecommerce Website (Examples)

The Daily Egg

Picture this: you’ve spent the time and money on a new PPC ad campaign and taking great photos of your products. Now, The post 6 Ways to Design Your Ecommerce Website (Examples) appeared first on The Daily Egg.

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Dear SaaStr: What Are the Advantages and Disadvantages That a Founder CEO Has Over a Normal CEO?

SaaStr

Dear SaaStr: What Are the Advantages and Disadvantages That a Founder CEO Has Over a Normal CEO? A founder-CEO has 4 big advantages: She/he can make big bets. Mark Zuckerberg spent 10% of Facebook’s shares to buy WhatsApp. Without even allowing much board-level discussion. $20b at the time — far more now. And $1b to buy Instagram when it had a handful of employees.

Strategy 310
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Software Composition Analysis: The New Armor for Your Cybersecurity

Speaker: Blackberry, OSS Consultants, & Revenera

Software is complex, which makes threats to the software supply chain more real every day. 64% of organizations have been impacted by a software supply chain attack and 60% of data breaches are due to unpatched software vulnerabilities. In the U.S. alone, cyber losses totaled $10.3 billion in 2022. All of these stats beg the question, “Do you know what’s in your software?

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How Slack Successfully Rolled Out Their First Pricing Change?

FastSpring

In September, Slack rolled out its first pricing change since the company launched in 2014. Slack announced its pricing change in a blog post in July, and pricing changes took effect in September. During a recent live interview about pricing strategies to combat stagflation , FastSpring’s Sales Manager Todd Stellfox and Chief Product Officer Kurt Smith discussed what Slack did well in this announcement.

Pricing 129
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Office Hours with Carilu Dietrich - Marketing for Hypergrowth Companies

Tom Tunguz

On October 18th at 10am Pacific, Office Hours will host Carilu Dietrich. Carilu headed corporate marketing for Atlassian from $150m to $450m in revenue & through their massively successful IPO. Since then, she’s advised Segment, Kong, Miro, PagerDuty, Bill.com & 1Password, among many others. Needless to say, her vista across many leading SaaS companies marketing practices is exceptional.

Marketing 256
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Key Takeaways from the 2022 KeyBanc SaaS Metrics Survey

Kellblog

KeyBanc Capital Markets (KBCM) recently published their 13th annual private SaaS company survey. This post has three purposes: to let you know it’s out, to provide you with a link so you can get it, and to offer some quick takeaways on skimming through the results. The first thing to remember about this survey is that it’s private SaaS companies.

Metrics 136
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Get ready for the next big thing in Macs and the iPad Pro

IT World

Businesses plotting investments in new Macs or iPads should delay their plans for a few weeks ahead of Apple’s refresh announcements, which are expected soon. While the company doesn’t seem to be planning a special event , the new product updates will still matter to IT purchasers. What to expect. Apple will introduce new Macs and iPads equipped with some variant of the recently introduced M2 processors.

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From Whims to Wins: How a Customer-Centric Portfolio Transforms Product Strategy

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar, and it exemplifies one of the biggest struggles with individual product strategies.

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ReputationDefender Review

The Daily Egg

Have you ever had a horrific experience with a business that you couldn’t help but tell everyone about? Imagine that was your. The post ReputationDefender Review appeared first on The Daily Egg.

Business 328
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Seasoned VPs Cost 10x a Stretch VP Now. Is It Worth It?

SaaStr

So That VP That Has Done it Before always cost more than the stretch VP. They ask for more salary, and a bigger team. As they should. But in the past few years, the gap has grown and grown. Recently I talked with a founder who had hired a seasoned VP of Marketing at $3m that had an 8 person content marketing team. Not an 8 person team at $3m ARR, but just 8 on content alone!

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Brazil’s Surprising Fintech Tailwind

Andreessen Horowitz

When most people think of Brazil, the country’s golden beaches, world-class soccer players, and famous Carnaval festival spring to mind. Top of mind for us, however, is Brazil’s financial regulation. Over the past decade, the government has introduced regulatory changes … The post Brazil’s Surprising Fintech Tailwind appeared first on Andreessen Horowitz.