May, 2022

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Product-led Growth: What It Is and Why You Need It

Totango

Product-led growth (PLG) has emerged as one of the best strategies for selling SaaS software. It lets your product do the talking, departing from a sales-led growth strategy that depends on a conventional sales pitch. SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth.

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Gartner: Public Cloud Spending to Rise 20% Next Year to $500 Billion, SaaS to $200 Billion

SaaStr

Gartner, spending on SaaS: 2020: $120B 2021: $152B 2022: $177B 2023: $208B. Worry less about a few tweets, more about the opportunity ahead, and here right now. Go sell something pic.twitter.com/TLzgbuQLnW. — Jason BeKind Lemkin #???????????? (@jasonlk) May 26, 2022. So Gartner slices and dices its data a number of ways, but I find it invaluable to track enterprise and CIO sentiment.

Cloud 352
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How to Write Outbound Sales Emails That Convert

Predictable Revenue

The best outbound sales emails all share a few common characteristics. This post will walk you through how to master each of these traits and increase your reply rates. The post How to Write Outbound Sales Emails That Convert appeared first on Predictable Revenue.

Sales 305
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The 4 Startup States During a Recession

Tom Tunguz

As the fiscal quarters of many startups draw to a close, board members and management teams are having one of four conversations: The World is Your Oyster, Time to Strategize, Chewing Gravel, or Go Big/Go Profitable. Here’s how these scenarios fall onto a 2x2 matrix. The x-axis is the Zero Cash Date: when the startup runs out of money. The y-axis is sales efficiency: a proxy for product-market fit (PMF).

Startup 338
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Constant Contact Vs. Mailchimp

The Daily Egg

Constant Contact and Mailchimp are two of the best-known email marketing solutions on the market today. Overall, Constant Contact has the edge. The post Constant Contact Vs. Mailchimp appeared first on The Daily Egg.

Marketing 324

More Trending

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PDF to Excel conversion: Your ultimate guide to the best tools

IT World

In an ideal world, the data we need to analyze would be available in ready-to-use format. In the world we live in, though, a lot of valuable data is locked inside Portable Document Format (PDF) documents. How to extract that data from PDFs into an Excel spreadsheet? You have a number of PDF to Excel converters to choose from. There’s software from major vendors like Microsoft and Adobe, task-specific cloud services including PDFTables and Cometdocs, services from general-purpose cloud providers

Cloud 145
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SaaS Multiples Are At a 3+ Year Low. Where It Goes From Here.

SaaStr

So the public markets are in tumult. Many SaaS and Cloud leaders are down more than 50% from their all-time highs. But Covid did create a lot of artificial demand for Cloud products, especially the lockdown phase. The boosts Zoom (can’t go to the office anymore), Shopify (can’t go to a store anymore) were real, but could never be sustained.

SaaS 343
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Transform Your Prospects Into A High Performing Sales Team

Predictable Revenue

Tom Burton joins the Predictable Revenue podcast to discuss how to transform prospects into your own top performing sales team. The post Transform Your Prospects Into A High Performing Sales Team appeared first on Predictable Revenue.

Sales 305
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Product-Market Fit in Different Capital Environments

Tom Tunguz

A founder recently told me he would have built his company differently in another fundraising market. When I asked him what he meant, he replied because capital was so plentiful and accessible today, he hired more expensive people, spent more time developing a product, and invested with a longer time horizon before demonstrating evidence of success.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Box Vs. Dropbox

The Daily Egg

Box and Dropbox are both file storage and sharing platforms that allow users to access their files from any device with an. The post Box Vs. Dropbox appeared first on The Daily Egg.

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14 tips to help you run a successful product design workshop

Intercom, Inc.

Design and collaboration go hand-in-hand. When we want to discuss problems, imagine new ideas, and brainstorm solutions, it’s best to bring people together – whether in person or virtually. Collaboration comes in many flavors, from small informal working sessions and group critiques to full-blown workshops. But beware: just bringing people together doesn’t automatically guarantee creative outputs and ideas.

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A Framework for Navigating Down Markets

Andreessen Horowitz

The market has taken a downturn, and every other blog or tweetstorm seems to offer the same general advice: conserve cash, extend runway, shift from focusing on growth to focusing on efficiency. We’ve advised many of our later stage growth companies through market ups and downs, and we’ve realized that, when the market dips, founders. Read More. The post A Framework for Navigating Down Markets appeared first on Future.

Marketing 145
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Bessemer: $1 Trillion in Cloud Market Cap Lost Year-to-Date

SaaStr

There are many ways to slice-and-dice public market data, but the headline one Bessemer called out is the most visceral I’ve seen: Public SaaS and Cloud companies lost $1 Trillion in market cap so far in 2022. And the number of public SaaS and Cloud decacorns has fallen from 50 to 17. This puts a lot of pressure on all the private unicorns out there: We did a deeper dive on decacorns here.

Cloud 323
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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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How to Excel at Product-Led Growth

Predictable Revenue

Joel Smith and Vanessa Roberts, coaches from SaaS Academy, joined the Predictable Revenue podcast to discuss how to excel at product-led growth. The post How to Excel at Product-Led Growth appeared first on Predictable Revenue.

Revenue 264
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So You Want to Improve Your Sales Efficiency

Tom Tunguz

With all the talk of recession, changing market dynamics, and the importance of efficient growth, many teams will be looking to boost their sales efficiency. How can the company drive more sales with less expense? Let’s start with the formula for sales efficiency. Sales efficiency = New_Bookings x Gross_Margin / Sales_and_Marketing_Cost. Three paths emerge from the equation: Increase bookings : increase pricing without sacrificing sales velocity.

Sales 267
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BigCommerce Vs. Shopify

The Daily Egg

Both BigCommerce and Shopify are top choices if you’re looking for an ecommerce platform to power your online store. Each platform shines. The post BigCommerce Vs. Shopify appeared first on The Daily Egg.

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What is the customer journey?

Intercom, Inc.

A customer journey can be defined as the interactions a customer has with your brand from the very first time they engage with you to the point of purchase. It’s another way of saying the customer lifecycle, or the steps your customers take from the time they first become aware of your brand to the point at which they become your brand’s biggest advocate. .

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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7 Essential Ingredients of a Metaverse

Andreessen Horowitz

There has been a lot of buzz about “the metaverse” since its coinage the ‘90s, but especially during the pandemic (given the surge in online activity), and even more so after Facebook changed its name to Meta. Is this just a bit of opaque marketing-speak? What is a metaverse exactly? How does one define the. Read More. The post 7 Essential Ingredients of a Metaverse appeared first on Future.

Marketing 145
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Creandum Ventures: VCs Don’t Help Enough in Recruiting. And VC Brands Are Overrated.

SaaStr

So Creandum, one of Europe’s leading VC firms (and they’ll be speaking at 2022 SaaStrEuropa.com in Barcelona on June 7-8 ) updated its report on What Founders Really Want from VCs , and if VCs add value: The data is interesting: Only 30% of founders think their VCs have been helpfu l. That sounds about right. VCs aren’t helping enough in recruiting, not for real. 69% of VCs they are making a difference in recruiting, but 79% of founders say they aren’t.

Branding 317
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Cold Calling Scripts to Maximize B2B Sales

Predictable Revenue

These cold call script templates will help you craft an outbound sales conversation that feels natural, engages prospects, and wins more sales. The post Cold Calling Scripts to Maximize B2B Sales appeared first on Predictable Revenue.

B2B 262
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How Much Further Can We Fall?

Tom Tunguz

How much further can the market decline? The answer is quite a bit more. That may be hard to believe given the falls from recent highs in software companies approach 70% collapses. I went through my archives and found this post from 2017 that showed that the most expensive stock at the time was Veeva at 11.7x forward. Today, CloudFlare tops the list at 22.2x.

Trends 267
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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your

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Paycor Review

The Daily Egg

There’s no shortage of payroll software tools on the market today. But Paycor stands out with a fairly unique approach to serving. The post Paycor Review appeared first on The Daily Egg.

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What is first contact resolution (FCR)?

Intercom, Inc.

First contact resolution (FCR) is a metric that measures how often your customers’ queries are resolved after their first call, email, text, or chat session with your company’s support team(s). It provides a view on how efficient your company is at responding to your customers’ challenges. . Unlike “first call resolution”, a similar metric, first contact resolution examines your success across all channels, not just phone.

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The Future of Search Is Boutique

Andreessen Horowitz

This is an edited version of a post that originally ran here. For most queries, Google search is pretty underwhelming these days. Google is great at answering questions with an objective answer, like “# of billionaires in the world” or “What is the population of Iceland?” It’s pretty bad at answering questions that require judgment. Read More. The post The Future of Search Is Boutique appeared first on Future.

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10 of the Top Mistakes I’ve Made in Venture Investing

SaaStr

Q: What are the most common mistakes people do while investing? My top mistakes in venture investing at least: Investing when I didn’t 100% believe in the CEO. No matter how interesting the metrics, even the product is, don’t invest if you don’t 100% believe in the CEO. It’s not enough. And if you truly, 100% believe in the CEO — lean in.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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The Importance of Founder-Led Sales to Scaling

Predictable Revenue

Harpaul Sambhi joins the Predictable Revenue podcast to discuss the importance of founder-led sales to scaling repeatable revenue for startups. The post The Importance of Founder-Led Sales to Scaling appeared first on Predictable Revenue.

Scale 253
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Cash Flow Shockwaves

Tom Tunguz

The public markets are deep crimson. The last time VC sentiment was so publicly negative, Twitter turned two. Term sheet re-trading rumors have surfaced. Public markets do impact startup fortunes, but only inasmuch as the prices at which venture rounds clear. IT spend is the more important canary in the coal mine. If customers cut their software spend, startups should expect a harsher climate.

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Mailchimp Review

The Daily Egg

Mailchimp is one of the best-known marketing automation platforms on the market, thanks to its hefty advertising budget. The platform promises to. The post Mailchimp Review appeared first on The Daily Egg.