December, 2018

8 Sustainable Practices to Better Your Mobile App Marketing Strategies

Incredo

As technology progresses, it's unavoidable to face the tough turf that consists of your competition. For this reason, many company owners have taken measures to adopt strategies that will help them overcome the competition.

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Just Where Are SaaS Companies Priced After the 2018 Correction?

Tom Tunguz

Reading the news in the past week made me wonder. Just where are we pricing SaaS companies today? The Nasdaq and the S&P have toyed with a bear market. Many stocks are down 10 to 50%. Absolute valuations are one consideration, but let’s understand it at a deeper level.

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Matrix Growth Academy – Zero to 100 Videos

For Entrepreneurs with David Skok

Matrix Growth Academy – Zero to 100 was an educational event held in San Francisco, aimed at providing B2B Founders with a road-map for how to get from Zero to a repeatable, scalable and profitable growth process that would take them to $100m in revenue. Please find below the primary videos for They have been. Startup Help

B2B 203

10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

It’s that time of the year again! Time for Sales Hacker’s Annual Top 10 Sales Trends and Predictions for the Future of Sales in 2019. Due to the proliferation of modern sales technology and people’s love of it, I added a new element this time. This new element is, “Companies to watch”.

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Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

5 steps to sales prospecting (for higher quality leads) in 2019

Close.io

When I first began selling, nervous doesn’t even begin to describe how I felt about sales prospecting.

Sales 113

More Trending

The Ultimate Guide To Your SaaS Website Localization

Incredo

Adapting apps and services to foreign markets is something that many businesses are sleeping on, and it is often the missing link that stops them from really flourishing. That's not an overestimation.

Predictions for 2019

Tom Tunguz

Here are some predictions for 2019 and a review of my thoughts for 2018, many of which were wrong. The M&A market slows meaningfully , especially at the multi-billion dollar level. The recent seasickness in the public markets forces most CEOs adopt a more conservative approach to acquisitions.

Sales Tools – Made in Belgium

yoursales

Sales Tools: Made in Belgium. Tools for sales are flooding the market and the flood seems to increase in strength every year. That said, few know there’s a vibrant community of sales tools and sales tech stack vendors packed together in Belgium. They’re Solving Puzzles in Gent, Belgium.

Sales 101

46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

The path to sales enlightenment requires continuous self-learning, but there’s a real problem. Salespeople are BUSY. With the insane rise of text based content, we understand that not all salespeople have time to sit and read articles.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

How we redesigned the sidebar of our CRM

Close.io

The left navigation is present on every page you look at in Close. It provides the main way to move through the product. It also hasn’t been touched since about 2013! It was time to show it some love.

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The ultimate marketing technology stack for 2019

Inside Intercom

You might be familiar with Scott Brinker’s famous martech landscape slide. Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time.

Which are the Best SaaS Development Companies in Eastern Europe

Incredo

Does your business have everything it needs? With new demands and even newer technology, it’s much harder for a business to develop its own mobile app or website interface. Finding a good software development team in North America for a reasonable budget is a rare occurrence.

Which is More Important: New Account Growth or Account Expansion?

Tom Tunguz

If you have one marketing dollar to spend on your startup’s growth, should you spend it on acquiring a new customer or on expanding an existing customer? Mining the existing customer base for customer expansion seems very logical.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Your SaaS prospects could be afraid to buy

Practical Advice on SaaS marketing

If you’re selling or marketing a software-as-a-service (SaaS) solution, you’ve probably seen something like this before: You’re talking with a prospective customer that’s struggling with a broken, outdated system, something they’ve been using for a long time to handle some vital task.

The Ultimate Guide to Sales Productivity

Sales Hacker

Art or Science? Sales requires mastery of “soft skills,” so it can often seem like more art than science. Movies like Thank You for Smoking and Wolf of Wall Street portray top performers as innately talented artists, but we all know that it takes more than a great pitch to hit your number.

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How to craft high-performing sales email sequences (webinar)

Close.io

Here's the recording of today's webinar about how to craft high-converting sales email sequences with our own, Steli Efti. In today's webinar, Steli walks you through and answers live questions about how we (and our customers) use Close.io's

Sales 94

Three Things To Consider Before Your Next MarTech Purchase

CloudKettle

Marketers are living in a golden age of marketing. No longer do marketers have to rely. The post Three Things To Consider Before Your Next MarTech Purchase appeared first on CloudKettle. SaaS Sales and Marketing appexchange B2B B2B marketing B2B SaaS Marketing technology Martech ROI Saas Salesforce

B2B 89

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Is Offline Marketing Dead? How Will Your SaaS Business Respond to It?

Incredo

Operating on cloud is the next step for businesses in the digital evolution. Because information is connected and simultaneously updated through the internet! In 2019, the cloud market is projected to grow up to 206.2 billion from around 175.8 billion in 2018. SaaS Marketing Strategy

Cloud 144

Selling Your Product While You Build It

Tom Tunguz

Customers will pay you to build your SaaS product. It’s one of the great advantages of a SaaS model. Annual prepay contracts - wherein customers pay for a year’s cost on day - is a free loan from customers. And every startup can benefit from this advance.

Your guide to a successful live chat support implementation

Inside Intercom

Live chat is a powerful tool , but only when it’s used properly. If you want to support customers with live chat, you’ll need to make smart decisions about where it’s added to your site, how your customer service team will use it, and how it integrates with your other support processes.

AI 85

Best 18 Sales Articles of 2018 from Sales Hacker

Sales Hacker

Here’s a recap of the best sales articles from 2018 from Sales Hacker! With 2019 is right on the horizon, I’m taking this as an opportunity to look back at the kickass year we had at Sales Hacker. As usual, we were lucky enough to play host to many brilliant people contributing amazing content.

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Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Sales Stack 2019: The Tools

yoursales

SALES STACK 2019 SALES TOOLS FOR. PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. It’s going to be an exciting year. You’ll get lots of content from us along with advice for your sales process. The focus for 2019 is going to follow this prioritized order: Which customer journey experience are you creating?

Sales 84

A Survival Guide to Global Workforce Trends in 2019

Entrepreneur - SaaS

The workforce is getting both younger and older. Managing Employees

8 Keys for a Successful Financial Audit

SaaSOptics

For SaaS businesses, audit preparation can be stressful. Here's how to make it easier. In the News Financial Operations

Creative Selection - An Inside Look at Some Key Moments at Apple

Tom Tunguz

I’ve wondered what it’s like to work at Apple. I’ve read books and articles about Steve Jobs and the turbulence the company experienced. Ken Kocienda co-wrote the Safari browser and developed the first iPhone keyboard.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.