July, 2020

Why digital media subscription services are on the rise during COVID-19


This bylined article was originally published in WARC by Zuora’s John Phillips, GM, EMEA The worldwide spread of coronavirus […]. The post Why digital media subscription services are on the rise during COVID-19 appeared first on Zuora. COVID-19 Industry: Media Marketing Subscription Economy

Re-establishing growth: when to scale, and how fast?

Predictable Revenue

Should we re-establish growth and, if so, when and how fast? Driving revenue growth at your company and what to expect at each stage is quite measurable through a data-driven approach. The post Re-establishing growth: when to scale, and how fast? appeared first on Predictable Revenue.

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How to Build Your Brand with Landing Page Optimization


Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data.

Benchmarks: Don't Hide This SaaS Benefit

Practical Advice on SaaS marketing

A company may have lots of ways to know what’s going on inside their organization. But it’s more difficult to know what’s going on outside. How are they doing relative to other companies. What are others doing that they can learn from? What mistakes are others making that they can avoid? During the height of the Covid-19 crisis, one of my clients asked a few dozen customers what they were doing to adjust to the new business conditions.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

The famous freemium swerve that changed video-conferencing


Today we're launching Good Better Best: a weekly deep dive on pricing and packaging strategies written by Rob Litterst , who helps head up our pricing team. Each issue features analysis of a specific packaging case study readable in 5-10 minutes. Zoom's freemium decision tree.

More Trending

How to Improve Your MRR Growth Rate (without new customers)


Contrary to what you might see in some case studies, MRR growth is not always linear. Through working with various SaaS companies, talking to founders and even looking at our journey here at Baremetrics, I’ve seen firsthand how startups can experience periods of flat or even negative growth.

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Freemium or Free Trial: We Have a Winner!


Quick, what’s your immediate answer to the following question: In order to attract new subscribers, should a subscription business offer […]. The post Freemium or Free Trial: We Have a Winner! appeared first on Zuora. COVID-19 Subscribed Weekly / Thoughts from Tien Tzuo

8 High-Converting Lead Generation Landing Page Examples to Inspire Yours


Ask and you shall receive, right? Not so much when it comes to your visitors’ email addresses. You likely don’t have to look further than your own inbox to see why—there’s no shortage of companies ready to flood you with their latest and greatest offers. Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. They need more than a blank form field.

The Fundraising Market Two Quarters into COVID

Tomasz Tunguz

It’s been two quarters since the coronavirus has hit Startupland. And you can see the impact of the shutdown in the numbers. We reviewed the data in May and compared it to the effects of the financial crisis in 2008 on startup fundraising. As a reminder, 2008 saw a 40% reduction in venture dollars invested in startups. It took about six to eight quarters to return to normalcy. But the patterns this time are different.

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

5 Startup Roles That Help you Grow Faster


When you are growing fast you end up spending a lot of time getting the right people into the roles in the right structure to help efficiency, communication, quality, and results. Much of that work ends up being focused on departments, work to be done, and reporting lines. It’s neat and tidy.

The Friends You’ll Lose. And The Ones You’ll Gain.


Being a CEO changes you. Not at first. The first year or two are a lot like “before”, just more intense. Now it’s all on your back, and your shoulders. But over time, your brain does get rewired. You get focused.

Best Contact Management Software

The Daily Egg

Want to jump straight to the answer? The best contact management software are Salesforce Essentials and Insightly. In sales, your customers are your lifeblood. After all, a business without customers is just a hobby. That’s why you need to invest into a good contact management software.

Communicating effectively in a virtual environment with Dr. Ethan Becker

Predictable Revenue

The environment in which we communicate, at least for some of us, has changed dramatically over the last few months. Take a deep dive into the ever-important topic of communication in virtual environments, and managing screen fatigue.

The Five-Finger Approach to Onboarding

As a group who provides the software tools necessary to manage the contracts to cash process, Aysling onboards users and projects daily, and has learned some important tips if you want to be successful when onboarding new clients and/or projects.

Top 14 Sales Skills Every Sales Rep Must Master


The best sales teams consistently deliver for their organizations, plain and simple. It’s not just the effort of one or two rainmakers, but one of the entire team. This is no mistake, as the elite teams are relentless in their development of sales skills.

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The Long-Tail Problem in A.I., and How Autonomous Markets Can Solve It

Andreessen Horowitz

In the past decade, our progress in Artificial Intelligence has been staggering. We’ve gone from barely detecting cats in YouTube videos to building cars that can drive themselves. And yet, as our aspirations for A.I. have become grander, it has … The post The Long-Tail Problem in A.I.,

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10 Growth Opportunities Hiding in Your Customer Support Software

Groove HQ

Learn how to use your customer support software as a catalyst for growth. The post 10 Growth Opportunities Hiding in Your Customer Support Software appeared first on Groove Blog. Customer Support

Public SaaS Companies Are Now Worth $1 Trillion


Microsoft, Google, Apple and Amazon have made the headlines for a while for crossing $1 trillion in market cap each. That’s crazy growth — almost all fueled by the crazy growth of the Cloud. No SaaS company is yet worth $1 trillion, through perhaps that is coming.

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Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Best Blogging Platforms

The Daily Egg

Ready to start a blog? Whether you’re blogging as a hobby or starting a blog for your business, the benefits of blogging are seemingly endless. It’s an excellent way to drive traffic to your website and build authority in your niche or industry. But you need to choose a blogging platform before you can write […]. The post Best Blogging Platforms appeared first on The Daily Egg. Reviews

Navigating the New State of Sales: Cost Management and Sales Effectiveness

Predictable Revenue

You might be planning on reducing your budget in every way possible to reduce risk in times of uncertainty. But failing to maintain sales strategies could jeopardize your long-term objectives for growth and put you back behind the starting line when the marketplace recovers.

Hitting the Forecasting Bullseye with Machine Learning


Your forecast is just a number. People say this all the time, but it completely misses the mark. Just a number implies that your forecast holds no real value — no purpose behind it. If that’s the case, why do it at all? Why spend all the time and effort to arrive at a useless number? Because bottom line, both the initial number and the ability to meet or exceed it, absolutely do matter. . Forecasting is all about precision.

16 Minutes on the News #37: GPT-3, Beyond the Hype

Andreessen Horowitz

In this special “2x” explainer episode of 16 Minutes — where we talk about what’s in the news, and where we are on the long arc of various tech trends — we cover all the buzz around GPT-3, the pre-trained … The post 16 Minutes on the News #37: GPT-3, Beyond the Hype appeared first on Andreessen Horowitz.

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5 Things a Data Scientist Can Do to Stay Current

DataRobot together with Snowflake – a leading cloud data platform provider — is helping data scientists stay current with the latest technology and data science best practices so that they can excel in an increasingly AI-driven workplace. Five Things a Data Scientist Can Do to Stay Current offers data scientists guidance for thriving in AI-driven enterprises.

The Five Important Trends in Data, and the One Megatrend Powering Them All

Tomasz Tunguz

Yesterday, Dremio hosted the Subsurface Conference , the first conference on cloud data lakes. More than 5000 people registered, and more than 2500 attended. If one had doubts that cloud data lakes are a strategic area for many in the data ecosystem, those figures should quash them.

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A Framework For Your First SaaS Sales Comp Plan


I’m not ashamed to admit that when I set up our first SaaS sales comp plan, I had no idea what I was doing. In my first start-up, yes I sold to the enterprise. I sold $6m our first year (man, that sounds good looking back on it).

Best Agile Project Management Tools

The Daily Egg

Leading agile project management teams can be challenging if you’re not using the right software to stay organized. Agile project management tools help you jump from daily scrums to your next sprint while providing your team with collaboration features to accomplish the common goal. In addition to collaboration features, the best agile project management software […]. The post Best Agile Project Management Tools appeared first on The Daily Egg. Reviews

Post-COVID trends: How to return to predictable revenue

Predictable Revenue

LinkedIn research and extensive reports on the impact of COVID-19 on the sales pipeline, demonstrates some of the ways that companies can evolve. The post Post-COVID trends: How to return to predictable revenue appeared first on Predictable Revenue.

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Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

How to Improve Sales Forecasting with AI


Most companies miss the mark when it comes to sales forecasting — in more ways than you think. The chronic inaccuracy of sales forecasting is well-documented by SiriusDecisions , noting that nearly 80% of sales organizations miss their mark by more than 10%. In most cases, it comes down to three primary causes: 1) flawed forecast roll-up processes 2) Poor sales execution 3) Lack of accountability. Fortunately all of these can be addressed with AI-Driven Sales Forecasting. .

Growth+Sales: The New Era of Enterprise Go-to-Market

Andreessen Horowitz

Most recent macro trends – cloud compute, social, mobile, crypto, AI – that have reshaped the technology landscape are rooted in new technical capabilities or pushing the frontier of product form factors.

Deliver a Stellar Sales Pitch By Learning Your Sales Script the Right Way

Sales Hacker

To deliver a stellar sales pitch, you need to tailor it to each specific lead — nothing new there. But customizing and personalizing your pitch comes more easily once you’re confident in your main plot points.

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