July, 2020

Why digital media subscription services are on the rise during COVID-19


This bylined article was originally published in WARC by Zuora’s John Phillips, GM, EMEA The worldwide spread of coronavirus […]. The post Why digital media subscription services are on the rise during COVID-19 appeared first on Zuora. COVID-19 Industry: Media Marketing Subscription Economy

Re-establishing growth: when to scale, and how fast?

Predictable Revenue

Should we re-establish growth and, if so, when and how fast? Driving revenue growth at your company and what to expect at each stage is quite measurable through a data-driven approach. The post Re-establishing growth: when to scale, and how fast? appeared first on Predictable Revenue.

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How to Build Your Brand with Landing Page Optimization


Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought. It was too “fluffy.” ” But that’s all changing.

Benchmarks: Don't Hide This SaaS Benefit

Practical Advice on SaaS marketing

A company may have lots of ways to know what’s going on inside their organization. But it’s more difficult to know what’s going on outside. How are they doing relative to other companies. What are others doing that they can learn from? What mistakes are others making that they can avoid? During the height of the Covid-19 crisis, one of my clients asked a few dozen customers what they were doing to adjust to the new business conditions.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

The famous freemium swerve that changed video-conferencing


Today we're launching Good Better Best: a weekly deep dive on pricing and packaging strategies written by Rob Litterst , who helps head up our pricing team. Each issue features analysis of a specific packaging case study readable in 5-10 minutes. Zoom's freemium decision tree. The famous Freemium swerve that changed video-conferencing. By now, we’re all familiar with Zoom. Perhaps too familiar.

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How to Improve Your MRR Growth Rate (without new customers)


Contrary to what you might see in some case studies, MRR growth is not always linear. Through working with various SaaS companies, talking to founders and even looking at our journey here at Baremetrics, I’ve seen firsthand how startups can experience periods of flat or even negative growth. And when it happens, so many companies default to “how do we get more customers?” There’s a common misconception that the only way to improve MRR growth is by getting more customers.

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Freemium or Free Trial: We Have a Winner!


Quick, what’s your immediate answer to the following question: In order to attract new subscribers, should a subscription business offer […]. The post Freemium or Free Trial: We Have a Winner! appeared first on Zuora. COVID-19 Subscribed Weekly / Thoughts from Tien Tzuo

8 High-Converting Lead Generation Landing Page Examples to Inspire Yours


Ask and you shall receive, right? Not so much when it comes to your visitors’ email addresses. You likely don’t have to look further than your own inbox to see why—there’s no shortage of companies ready to flood you with their latest and greatest offers. Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. They need more than a blank form field.

The Fundraising Market Two Quarters into COVID

Tomasz Tunguz

It’s been two quarters since the coronavirus has hit Startupland. And you can see the impact of the shutdown in the numbers. We reviewed the data in May and compared it to the effects of the financial crisis in 2008 on startup fundraising.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

5 Startup Roles That Help you Grow Faster


When you are growing fast you end up spending a lot of time getting the right people into the roles in the right structure to help efficiency, communication, quality, and results. Much of that work ends up being focused on departments, work to be done, and reporting lines. It’s neat and tidy. But, I’ve found when you actually look at the work to be done inside of high-growth startups there are some gaps that don’t always fit into a common org chart. .

The Friends You’ll Lose. And The Ones You’ll Gain.


Being a CEO changes you. Not at first. The first year or two are a lot like “before”, just more intense. Now it’s all on your back, and your shoulders. But over time, your brain does get rewired. You get focused. And as part of that change, you will lose friends on many levels if you build a successful start-up. One tough part of that is if you co-found a company with friends, it’s likely one of them won’t go the distance.

Best Blogging Platforms

The Daily Egg

Ready to start a blog? Whether you’re blogging as a hobby or starting a blog for your business, the benefits of blogging are seemingly endless. It’s an excellent way to drive traffic to your website and build authority in your niche or industry.

How to Improve Sales Forecasting with AI


Most companies miss the mark when it comes to sales forecasting — in more ways than you think. The chronic inaccuracy of sales forecasting is well-documented by SiriusDecisions , noting that nearly 80% of sales organizations miss their mark by more than 10%.

Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

Communicating effectively in a virtual environment with Dr. Ethan Becker

Predictable Revenue

The environment in which we communicate, at least for some of us, has changed dramatically over the last few months. Take a deep dive into the ever-important topic of communication in virtual environments, and managing screen fatigue. The post Communicating effectively in a virtual environment with Dr. Ethan Becker appeared first on Predictable Revenue.

8 Tips to Advance Your Sales Career in Uncertain Times

Sales Hacker

No one could have predicted COVID-19, but the people who can adapt are the ones who will advance their sales careers during this time. With the current state of sales , everything is changing fast. Approximately 50% of B2B companies have reduced their budgets.

a16z Podcast: Alex Honnold on Human Performance (part 1) – Where’s the Limit?

Andreessen Horowitz

Is there a limit to what humans can do? And if so, how do you know when you’ve reached it?


Your #1 Management Hack: Weekly 1-on-1s


Folks. DO YOUR 1-ON-1s. i know they arent always fun pic.twitter.com/Sb1BWxsWj3. — Jason ?BeKind? BeKind? Lemkin ?? jasonlk) July 10, 2020. When I catch up with founders on the march from $1m to $10m in ARR, the number one topic has always shifted to recruiting.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Best Credit Card Processing Companies

The Daily Egg

Every business that accepts credit cards needs to have a processing company to facilitate these transactions. Whether you’re selling online, in-person, over the phone, or on-the-go, businesses across all industries must use a payment processing service.

Top 14 Sales Skills Every Sales Rep Must Master


The best sales teams consistently deliver for their organizations, plain and simple. It’s not just the effort of one or two rainmakers, but one of the entire team. This is no mistake, as the elite teams are relentless in their development of sales skills. The team leader sets the expectation of excellence and instills a culture of learning and self-improvement to achieve both short- and long-term goals. But it’s not always so easy. Superb sales skills do not come naturally to every young rep.

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How to create an enablement team and prove its return on investment

Predictable Revenue

Discovering the ins and outs of building a sales enablement team – from building an enablement org from scratch, to refining processes, to expanding enablement when the time is right. The post How to create an enablement team and prove its return on investment appeared first on Predictable Revenue.

8 Letters that Can Double Your Income: an Intro to MEDDPICC

Sales Hacker

“ You can double your income with this. This is something my mentor once told me. At the time, I didn’t believe him. But I did what he said. I followed his system, and it changed my life.

Why Distributed Tracing is Essential for Performance and Reliability

Speaker: Daniel "spoons" Spoonhower, CTO and Co-Founder at Lightstep

Many engineering organizations have now adopted microservices or other loosely coupled architectures, often alongside DevOps practices. Together these have enabled individual service teams to become more independent and, as a result, have boosted developer velocity. However, this increased velocity often comes at the cost of overall application performance or reliability. Worse, teams often don’t understand what’s affecting performance or reliability – or even who to ask to learn more. Distributed tracing was developed at organizations like Google and Twitter to address these problems and has also come a long way in the decade since then. By the end of this presentation, you’ll understand why distributed tracing is necessary and how it can bring performance and reliability back under control.

Ten Pearls Of Enterprise Software Startup Wisdom From My Friend Mark Tice


I was talking with my old friend, Mark Tice , the other day and he referred to a startup mistake as, “on his top ten list.” ” Ever the blogger, I replied, “what are the other nine?”

When Even Selling for a Few Billion is Not Enough


We’re approaching the age of 1,000+ Unicorns and despite a global pandemic, this remains The Best of TImes in Cloud and startups in general. But there’s a quiet cautionary tale to just think about.

Best Small Business Loans

The Daily Egg

Need cash for your business? Startups and established companies alike can benefit from a small business loan. There are hundreds of different lenders out there that provide funding to small business owners for a wide range of purposes.

Hitting the Forecasting Bullseye with Machine Learning


Your forecast is just a number. People say this all the time, but it completely misses the mark. Just a number implies that your forecast holds no real value — no purpose behind it. If that’s the case, why do it at all? Why spend all the time and effort to arrive at a useless number? Because bottom line, both the initial number and the ability to meet or exceed it, absolutely do matter. . Forecasting is all about precision.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

How to build a personalization at scale playbook

Predictable Revenue

In-the-trenches reps no longer have to choose between scale and personalization. There are tips and tricks to handle both – and get results! The post How to build a personalization at scale playbook appeared first on Predictable Revenue.

PODCAST 117: The Tools You Need If You Want to Succeed at Scale with Michael Coscetta

Sales Hacker

Today on the show, we are incredibly excited to have Michael Coscetta. Michael is a member of Revenue Collective, but perhaps most importantly, he’s the chief sales and strategy officer for Compass, that fast-growing real estate behemoth.

The Long-Tail Problem in A.I., and How Autonomous Markets Can Solve It

Andreessen Horowitz

In the past decade, our progress in Artificial Intelligence has been staggering. We’ve gone from barely detecting cats in YouTube videos to building cars that can drive themselves. And yet, as our aspirations for A.I. have become grander, it has … The post The Long-Tail Problem in A.I., and How Autonomous Markets Can Solve It appeared first on Andreessen Horowitz. AI, machine & deep learning cryptocurrencies & blockchains marketplaces

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