July, 2020

Why digital media subscription services are on the rise during COVID-19

Zuora

This bylined article was originally published in WARC by Zuora’s John Phillips, GM, EMEA The worldwide spread of coronavirus […]. The post Why digital media subscription services are on the rise during COVID-19 appeared first on Zuora.

Re-establishing growth: when to scale, and how fast?

Predictable Revenue

Should we re-establish growth and, if so, when and how fast? Driving revenue growth at your company and what to expect at each stage is quite measurable through a data-driven approach. The post Re-establishing growth: when to scale, and how fast? appeared first on Predictable Revenue.

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How to Build Your Brand with Landing Page Optimization

Unbounce

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data.

Benchmarks: Don't Hide This SaaS Benefit

Practical Advice on SaaS marketing

A company may have lots of ways to know what’s going on inside their organization. But it’s more difficult to know what’s going on outside. How are they doing relative to other companies. What are others doing that they can learn from? What mistakes are others making that they can avoid?

The Digital Experience Insights Report

You don’t need to feel your way around in the dark anymore. Download this groundbreaking report to shine a light on the invisible opportunities your team is missing — and discover what they’re ultimately costing your business.

The famous freemium swerve that changed video-conferencing

ProfitWell

Today we're launching Good Better Best: a weekly deep dive on pricing and packaging strategies written by Rob Litterst , who helps head up our pricing team. Each issue features analysis of a specific packaging case study readable in 5-10 minutes. Zoom's freemium decision tree.

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How to Improve Your MRR Growth Rate (without new customers)

Baremetrics

Contrary to what you might see in some case studies, MRR growth is not always linear. Through working with various SaaS companies, talking to founders and even looking at our journey here at Baremetrics, I’ve seen firsthand how startups can experience periods of flat or even negative growth.

Churn 93

Freemium or Free Trial: We Have a Winner!

Zuora

Quick, what’s your immediate answer to the following question: In order to attract new subscribers, should a subscription business offer […]. The post Freemium or Free Trial: We Have a Winner! appeared first on Zuora. COVID-19 Subscribed Weekly / Thoughts from Tien Tzuo

8 High-Converting Lead Generation Landing Page Examples to Inspire Yours

Unbounce

Ask and you shall receive, right? Not so much when it comes to your visitors’ email addresses. You likely don’t have to look further than your own inbox to see why—there’s no shortage of companies ready to flood you with their latest and greatest offers.

The Fundraising Market Two Quarters into COVID

Tomasz Tunguz

It’s been two quarters since the coronavirus has hit Startupland. And you can see the impact of the shutdown in the numbers. We reviewed the data in May and compared it to the effects of the financial crisis in 2008 on startup fundraising.

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

5 Startup Roles That Help you Grow Faster

SaaSX

When you are growing fast you end up spending a lot of time getting the right people into the roles in the right structure to help efficiency, communication, quality, and results. Much of that work ends up being focused on departments, work to be done, and reporting lines. It’s neat and tidy.

The Friends You’ll Lose. And The Ones You’ll Gain.

SaaStr

Being a CEO changes you. Not at first. The first year or two are a lot like “before”, just more intense. Now it’s all on your back, and your shoulders. But over time, your brain does get rewired. You get focused.

Best Blogging Platforms

The Daily Egg

Ready to start a blog? Whether you’re blogging as a hobby or starting a blog for your business, the benefits of blogging are seemingly endless. It’s an excellent way to drive traffic to your website and build authority in your niche or industry.

Communicating effectively in a virtual environment with Dr. Ethan Becker

Predictable Revenue

The environment in which we communicate, at least for some of us, has changed dramatically over the last few months. Take a deep dive into the ever-important topic of communication in virtual environments, and managing screen fatigue.

How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Join Johanna Rothman, Author and Consultant, for her session that will discuss why instead of designing for the users, CTOs and their teams should collaborate with empowered users to create a great product together.

Top 14 Sales Skills Every Sales Rep Must Master

InsightSquared

The best sales teams consistently deliver for their organizations, plain and simple. It’s not just the effort of one or two rainmakers, but one of the entire team. This is no mistake, as the elite teams are relentless in their development of sales skills.

Sales 156

5 Foolproof Ways to Extend Your Cash Runway During a Downturn

Chargebee

How can a SaaS business extend its cash runway, plan its runway for the upcoming quarters and avoid pitfalls

SaaS 111

The Five Important Trends in Data, and the One Megatrend Powering Them All

Tomasz Tunguz

Yesterday, Dremio hosted the Subsurface Conference , the first conference on cloud data lakes. More than 5000 people registered, and more than 2500 attended. If one had doubts that cloud data lakes are a strategic area for many in the data ecosystem, those figures should quash them.

Trends 109

A Framework For Your First SaaS Sales Comp Plan

SaaStr

I’m not ashamed to admit that when I set up our first SaaS sales comp plan, I had no idea what I was doing. In my first start-up, yes I sold to the enterprise. I sold $6m our first year (man, that sounds good looking back on it).

Insiders' Guide to Self-Service Analytics

Self-service analytics are vital for how your users interact and engage with your application. As you explore analytics solutions for your application, see why self-service analytics can prove critical to the adoption and stickiness of your application.

Best Conference Call Services

The Daily Egg

Effective communication can make or break the success of your organization. This holds true for large enterprises to small businesses, startups, and everything in between.

Navigating the New State of Sales: Cost Management and Sales Effectiveness

Predictable Revenue

You might be planning on reducing your budget in every way possible to reduce risk in times of uncertainty. But failing to maintain sales strategies could jeopardize your long-term objectives for growth and put you back behind the starting line when the marketplace recovers.

Hitting the Forecasting Bullseye with Machine Learning

InsightSquared

Your forecast is just a number. People say this all the time, but it completely misses the mark. Just a number implies that your forecast holds no real value — no purpose behind it. If that’s the case, why do it at all? Why spend all the time and effort to arrive at a useless number?

10 Growth Opportunities Hiding in Your Customer Support Software

Groove HQ

Learn how to use your customer support software as a catalyst for growth. The post 10 Growth Opportunities Hiding in Your Customer Support Software appeared first on Groove Blog. Customer Support

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Supporting Remote Teams: 5 Steps to Keep Your Team Thriving

Sales Hacker

As companies continue to return to the office , the demand for remote work is unlikely to disappear. Even before COVID-19, remote work was gradually gaining popularity. In 2019, 3.9 million workers in the US were operating remotely. In 2020, that number increased to 4.7 million employees.

Day 1: Who Should Be CEO? A Checklist.

SaaStr

SaaStr has now passed 10,000+ pieces of content, and we’ve somewhat gone on a journey from the early days of a SaaS company, through the growth phases, to the Unstoppable phase, and now has time has gone on, even to the Decacorn phase ??

Best Agile Project Management Tools

The Daily Egg

Leading agile project management teams can be challenging if you’re not using the right software to stay organized. Agile project management tools help you jump from daily scrums to your next sprint while providing your team with collaboration features to accomplish the common goal.

Post-COVID trends: How to return to predictable revenue

Predictable Revenue

LinkedIn research and extensive reports on the impact of COVID-19 on the sales pipeline, demonstrates some of the ways that companies can evolve. The post Post-COVID trends: How to return to predictable revenue appeared first on Predictable Revenue.

Trends 176

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

How to Improve Sales Forecasting with AI

InsightSquared

Most companies miss the mark when it comes to sales forecasting — in more ways than you think. The chronic inaccuracy of sales forecasting is well-documented by SiriusDecisions , noting that nearly 80% of sales organizations miss their mark by more than 10%.

Ten Pearls Of Enterprise Software Startup Wisdom From My Friend Mark Tice

Kellblog

I was talking with my old friend, Mark Tice , the other day and he referred to a startup mistake as, “on his top ten list.” ” Ever the blogger, I replied, “what are the other nine?”

Five Ways to Manage your Accounts Receivable Better during the Downturn and Beyond

Chargebee

A Lannister always pays his debts. But not everyone is a Lannister