February, 2019

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Are you forgetting the “service” part of SaaS?

Practical Advice on SaaS marketing

Ok, let me remind us all of the blatantly obvious: “SaaS” stands for “software-as-service.” Yup, “service” is right there in the name. But looking at the way most SaaS solutions are marketed, too often it’s all about the “software”, and not much about the “service.” On website, in videos, during customer presentations, and in every other piece of marketing communication, it’s all about the software.

SaaS 164
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Best SaaS Pricing Pages – 4 Key Examples From Crazy Egg Experts

The Daily Egg

Source Service as a software companies had better put their best SaaS pricing pages forward if they hope to stay on top of the competition. The thing is, it’s not easy developing the perfect pricing page, no matter what type of service you offer. You may wonder if you should have a free plan. Or, […] The post Best SaaS Pricing Pages – 4 Key Examples From Crazy Egg Experts appeared first on The Daily Egg.

Pricing 244
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1.01^365 = 37.7

Tom Tunguz

Before we’d leave campus - Christmas vacation or spring break or summer vacation - our rowing coach would tell us, “You’re either getting faster or you’re getting slower. There’s no such thing as staying the same.” It was his way of inspiring us to train hard during those times. I’ve never forgotten it. More recently I came across two math equations that confers the same idea, with a twist.

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How To Treat Your Largest Customer. TL;DR: With Honesty, Insane Commitment and Transparency.

SaaStr

Recently for the SaaStr Annual, we were “the largest customer” for 3 vendors. All 3 lied to us: One vendor was a friend of a departed contractor. This is a pretty common way deals are done, even today. The champion’s favorite vendor. They misled us in terms of scale and capabilities. One vendor was a well-established software vendor, but misrepresented their experience at scale.

Scale 247
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Tricks of the trade: How UJET’s Alex Palomino gets the highest open rates and the most responses – while sending the fewest emails on her team

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Alexandra Palomino, Sales Development Representative at San Francisco-based customer support provider UJET. The post Tricks of the trade: How UJET’s Alex Palomino gets the highest open rates and the most responses – while sending the fewest emails on her team appeared first on Predictable Revenue.

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The fundamentals of repeatable SaaS success

SaaStock

Today we bring you the first of our extended podcast episodes, where Alex gets to ask the nitty-gritty details he usually doesn’t have time for. These hour-long episodes offer a well-rounded insight into the workings of some of the most successful SaaS founders and their companies. Our guest is John Thompson, a Co-Founder and a CEO who has taken 2 businesses from zero ARR through seed and A rounds.

SaaS 168
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What is Click Through Rate? Learn How to Increase It in 6 Steps

The Daily Egg

A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) like you expect. Only when your prospects are clicking-through can they progress through the rest of your marketing funnel. While your conversion rate may calculate how much you’re spending on cost per lead and […] The post What is Click Through Rate?

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Should Your Startup Differentiate On Pricing?

Tom Tunguz

Startups are innovation machines. They identify market opportunities, develop novel products and go out to change the world. Some companies want to change the world in one dimension: a better product or a disruptive go-to-market. Others want to innovate in every dimension and re-invent every discipline from pricing to marketing to support to customer success.

Pricing 244
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5 Reasons Not To Raise Prices on Existing Customers. And 2 Better Ways to Do It Anyway.

SaaStr

I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. We’d closed Qualcomm in Year 1 for the grand total of $10,000. Not all of Qualcomm, but a nice division. It was a great logo in Year 1, and our champion and buyer did 3 webinars for us, an external case study — and an internal case study at Qualcomm. They were magic, these pieces of content.

Pricing 235
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Rank (and Convert) with Landing Page SEO

Unbounce

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a web page for search engines requires more content, more links, more calls to action.

Finance 145
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Why SaaS growth isn’t just about acquiring new customers

Intercom, Inc.

Unless your business is transactional, nurturing your existing customers should be just as important as acquiring new logos. The way I see it, closing a deal is just the first step. It’s what comes after – onboarding, upselling and cross-selling, renewal – that determines your customers’ ability to grow with your product and, consequently, the fate of your own growth.

SaaS 184
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Scale with fellow founders at SaaSociety

SaaStock

In what can be rightfully deemed the era of the entrepreneur, we often gravitate towards glorifying founders; their successes and lifestyles. Yet it is becoming increasingly clear that in a lot of cases, the life of the founder is anything but spectacular. Their struggles are often unspoken and largely remain a personal ordeal. We have been trying to negate that from SaaStock’s inception by creating a platform and a space that is safe for sharing failures and difficulties.

Scale 155
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The Best Ecommerce Landing Pages to Boost Your Conversions

The Daily Egg

When attempting to become the best eseller you can be, you may wish to take a few notes from some of the best ecommerce landing pages being published today. If developed and optimized effectively, an ecommerce landing page can become a major catalyst for conversions. That’s because, when it comes to ecommerce, landing pages definitely […] The post The Best Ecommerce Landing Pages to Boost Your Conversions appeared first on The Daily Egg.

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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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The Two Things You Need From Early Customers that Matter More than Cash

Tom Tunguz

As you start to go to market, there are two things to prioritize from early customers that matter more than cash. Feedback and marketing rights. The feedback matters for obvious reasons. The product is early; customer feedback will help you hew the raw granite of your initial product into shape. The second may not be so obvious. Every prospect championing a software purchase will be asked by the opponents of the sale and decision-makers : “Who else is using the software?

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6 Things To Look for When Reviewing New Account Exec Resumes

SaaStr

Here’s what I look for to try to get a sense if they’ll perform: Do they call out top performance with metrics ? The best reps are often quite precise. E.g., hit 152% of Quota last year, 143% year before, etc. Maybe they are exaggerating, that’s besides the point. The question is, do they love to win and have a history of it? Metrics are a good indicator here.

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Does an ACH Integration Make Sense?

Agile Payments

Some applications are more favorably aligned with acceptance of eCheck (ACH) transactions than others. Applications that are proprietary and align themselves well with eCheck acceptance and only support their business can often start out with using an external transaction management tool for payment origination and management. On the other hand, applications that are used my multiple organizations or businesses are far less likely in being able to get by with utilizing an external payment manage

Payments 129
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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? It’s a nearly impossible task, but Shishir Mehrotra and his team at Coda have set out reimagine documents, spreadsheets, and apps in a way that undoes 40 years of blind fealty to Microsoft Office and its predecessors.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Creating the next East Coast SaaS mafia

SaaStock

We are super excited to announce that SaaStock East Coast 2019 taking place in New York on June 4-6, is now open for registration. Grab a super early bird ticket before midnight February 13th. Building on last year’s event we held in the city that doesn’t sleep, as well as the success of three flagship conferences in Dublin that have brought together thousands of SaaS founders, execs and investors, we’re taking this SaaS show global, touching down on a total of 5 continents in 2019.

Scale 145
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Pro Tips For Growing Your Ecommerce Store

The Daily Egg

“If I’m not sleeping, then I’m active on Shopify.” Does that quote sound like something you’d say? Recently, we announced the addition of Crazy Egg to the Shopify App store. We talked a little bit about why we were so psyched about the launch; namely, that a lot of you use Shopify daily to run […] The post Pro Tips For Growing Your Ecommerce Store appeared first on The Daily Egg.

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A Common Mistake in Hiring Plans

Tom Tunguz

As you build out your startup’s financial model for 2019, a key component will be the hiring plan. You’ll need to calculate the number of managers and individual contributors to achieve your goals. But don’t forget to plan for mishires. You will make mistakes hiring people. We all do and it’s part of the process of building a company. Someone looks great on paper but isn’t a culture fit.

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You Should Be Collecting At Least 100% Of Your MRR Each Month in Cash. Ideally, 110%+.

SaaStr

Cash collections is a topic we haven’t discussed much on SaaStr, but boy it can be important all the way until you have a CFO. And often after. What’s the issue? The issue is that most SaaS start-ups are terrible at collecting cash that doesn’t come from a payment gateway. Just terrible. – terrible at collections. start-ups without an A/R function often have $250k-$500k in uncollectible receivables. – metrics that break and don't make sense. starts to harm yo

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your

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Top 5 New Apps and Their Future

Agile Payments

Even though 2019 is only two months old, there are many new apps available for both Android and Apple devices. From improvements in health to new tech assistants, these apps will be helpful now and into future.

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How to evolve product launches as you grow

Intercom, Inc.

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Yet, as we’ve grown, we’re having to evolve our approach to deal with new challenges: We’re shipping more than ever – both smaller updates and big, high-impact features and products.

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How to Think About SEO

Neil Patel

Don’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start with the bad news…. SEO is a long-term strategy. It’s not about doing it for a few months and forgetting about it. And if you stop focusing on it eventually your competitors will outrank you.

Branding 111
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What is User Experience (UX)? An Essentials Guide for Conversions

The Daily Egg

Source If any question has plagued digital marketers, it’s the one of defining the concept known as “user experience.” User experience (UX) is so confusing because the term can take on several different definitions, even within the UX community. The concept of user experience is also used throughout many industries, including software design, website design, […] The post What is User Experience (UX)?

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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A New Architecture for Next-Generation Software Companies: Announcing Mattermost

Tom Tunguz

The first wave of SaaS is 20 years old. Today, the SaaS model dominates. But we’re seeing the emergence of a different type of next-generation software company. A new wave of companies that is responding to the changing needs of customers by innovating their architecture. Very simply, they liberate the database from the application. In license software, the database ran alongside the application on-prem.

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Four key relationships that define the journey from startup to billion-dollar business

SaaStr

By Neha Mirchandani, RingCentral VP of Corporate Marketing. At SaaStr Annual this year, Vlad Shmunis, RingCentral founder and CEO, participated in a fireside chat with Fortune Magazine’s Jonathan Vanian. The topic was: the journey from idea to billion-dollar business. Vlad’s experiences could serve as a roadmap for others on a similar journey. For leaders nurturing a startup or scaling a business to the next level, Vlad had one central piece of advice: Embrace change.

Startup 210
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ACH Transfer API

Agile Payments

How can an ACH Transfer API help your business or SaaS? An ACH Transfer API provides an additional payment option: Using the ACH network allows a business to debit or credit checking and savings accounts.

Payments 129