February, 2019

How To Deal With Software Development By Embracing The Slow Down Strategy

Incredo

According to Standish Group’s Chaos Report , the reason behind the delay in 94% of software development projects is that the programmers need to redevelop from scratch over and over again. SaaS Development

Are you forgetting the “service” part of SaaS?

Practical Advice on SaaS marketing

Ok, let me remind us all of the blatantly obvious: “SaaS” stands for “software-as-service.” Yup, “service” is right there in the name. But looking at the way most SaaS solutions are marketed, too often it’s all about the “software”, and not much about the “service.”

Best SaaS Pricing Pages – 4 Key Examples From Crazy Egg Experts

The Daily Egg

Source Service as a software companies had better put their best SaaS pricing pages forward if they hope to stay on top of the competition. The thing is, it’s not easy developing the perfect pricing page, no matter what type of service you offer. You may wonder if you should have a free plan.

How To Treat Your Largest Customer. TL;DR: With Honesty, Insane Commitment and Transparency.

SaaStr

Recently for the SaaStr Annual, we were “the largest customer” for 3 vendors. All 3 lied to us: One vendor was a friend of a departed contractor. This is a pretty common way deals are done, even today. The champion’s favorite vendor.

Diverse Startups Do Better: How To Make Yours More Inclusive At Any Stage

TechStars

“Decades of research by organizational scientists, psychologists, sociologists, economists and demographers show that socially diverse groups (that is, those with a diversity of race, ethnicity, gender and sexual orientation) are more innovative than homogeneous groups.”.

The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

Latin America is undergoing a digital transformation, and the SaaS community is exploding as a result.

Incredo Soars to the Top of Clutch’s Ranking of Content Marketing Agencies 2019

Incredo

In today’s large online commercial climate, a firm is only as good as its digital solutions. Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that.

More Trending

The Best Ecommerce Landing Pages to Boost Your Conversions

The Daily Egg

When attempting to become the best eseller you can be, you may wish to take a few notes from some of the best ecommerce landing pages being published today. If developed and optimized effectively, an ecommerce landing page can become a major catalyst for conversions.

5 Reasons Not To Raise Prices on Existing Customers. And 2 Better Ways to Do It Anyway.

SaaStr

I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. We’d closed Qualcomm in Year 1 for the grand total of $10,000. Not all of Qualcomm, but a nice division.

After the Exit: What’s Next for SendGrid Founder Isaac Saldana?

TechStars

Techstars Studio is Isaac’s Way of Giving First & Giving Back. Ever wondered what a startup founder does after their company is acquired for billions of dollars ?

The fundamentals of repeatable SaaS success

SaaStock

Today we bring you the first of our extended podcast episodes, where Alex gets to ask the nitty-gritty details he usually doesn’t have time for. These hour-long episodes offer a well-rounded insight into the workings of some of the most successful SaaS founders and their companies.

Pipeline Velocity: Why It Matters, How To Measure It and How It Helps

InsightSquared

Here in Boston, we love rowing. Every year thousands of us crowd around the Charles River to watch boats gracefully glide along the river as they race at the Head of the Charles Regatta.

A New Architecture for Next-Generation Software Companies: Announcing Mattermost

Tom Tunguz

The first wave of SaaS is 20 years old. Today, the SaaS model dominates. But we’re seeing the emergence of a different type of next-generation software company. A new wave of companies that is responding to the changing needs of customers by innovating their architecture.

The Best CRO Strategy for 2019

The Daily Egg

As the new year rolls around, you may be considering a new CRO strategy to help you exceed last year’s traffic and revenue goals. If so, you’ve come to the right place, and you’re acting at just the right time.

You Should Be Collecting At Least 100% Of Your MRR Each Month in Cash. Ideally, 110%+.

SaaStr

Cash collections is a topic we haven’t discussed much on SaaStr, but boy it can be important all the way until you have a CFO. And often after. What’s the issue? The issue is that most SaaS start-ups are terrible at collecting cash that doesn’t come from a payment gateway.

Twelve Years of Investing in Women

TechStars

By Joanne Wilson, Gotham Gal. Photo Credit: David Johnson. I began investing in women over a decade ago. It was a major part of my investing thesis. Twelve years doesn’t seem like a lot of time but in the world of technology it was a long, long time ago. People Just Weren’t Listening.

38 Bright Asian SaaS Stars

SaaStock

When we announced a few weeks ago that we would be bringing our leading SaaS conference to Asia, and running it in Hong Kong, many locals thanked us for choosing the city. As we mentioned in our launch post, we couldn’t not do it there, with its international spirit, openness to everyone, relaxed atmosphere, and proximity to many other SaaS hubs around, all attracting us to Hong Kong.

Using Data to Run Your Sales Development Team

InsightSquared

Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. During those years, there were many times when I was frustrated by the lack of reporting capabilities necessary to drive continuous improvement.

Top 10 Learnings from the Redpoint Free Trial Survey

Tom Tunguz

Top 10 Learning about Free Trials from Tomasz Tunguz. At Saastr yesterday, I presented the top 10 learnings from the Redpoint Free Trial Survey that we distributed in October. The data confirmed many rules of thumb but also raised some interesting new questions about the best way to use trials. When we distributed the survey, we never would have expected the response. About 600 companies submitted data. They span single digit ARR businesses to publicly traded SaaS companies.

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What is User Experience (UX)? An Essentials Guide for Conversions

The Daily Egg

Source If any question has plagued digital marketers, it’s the one of defining the concept known as “user experience.” User experience (UX) is so confusing because the term can take on several different definitions, even within the UX community.

Bring the SaaStr Annual Learnings Back to Your Company — With SaaStr Pro!

SaaStr

Wondering how to bring SaaStr learnings into your company? We’ve got the answer! We’ll train your team in the very top lessons of SaaStr. How to drive deal size up! How to decrease churn! How to sell more a solution, and less of a tool!

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Preserving Lives: Blackstone LaunchPad powered by Techstars Spotlight on Lazarus, Tech for Law Enforcement

TechStars

Highlights of student-led ventures participating in the LaunchPad Lift Cohort , part of the Blackstone LaunchPad® powered by Techstars® entrepreneurship program. Lazarus founders Ben Omonira and Elise Hackney.

Scale with fellow founders at SaaSociety

SaaStock

In what can be rightfully deemed the era of the entrepreneur, we often gravitate towards glorifying founders; their successes and lifestyles. Yet it is becoming increasingly clear that in a lot of cases, the life of the founder is anything but spectacular.

Tricks of the trade: How UJET’s Alex Palomino gets the highest open rates and the most responses – while sending the fewest emails on her team

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Alexandra Palomino, Sales Development Representative at San Francisco-based customer support provider UJET. The post Tricks of the trade: How UJET’s Alex Palomino gets the highest open rates and the most responses – while sending the fewest emails on her team appeared first on Predictable Revenue.

The Two Things You Need From Early Customers that Matter More than Cash

Tom Tunguz

As you start to go to market, there are two things to prioritize from early customers that matter more than cash. Feedback and marketing rights. The feedback matters for obvious reasons. The product is early; customer feedback will help you hew the raw granite of your initial product into shape.

Pro Tips For Growing Your Ecommerce Store

The Daily Egg

“If I’m not sleeping, then I’m active on Shopify.” ” Does that quote sound like something you’d say? Recently, we announced the addition of Crazy Egg to the Shopify App store.

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Exhibiting at Events is Expensive. Very Expensive. Here are 9 Reasons You Should Still Do the Top Ones.

SaaStr

It took me a while to understand the power of events and field marketing. One thing is clear — events are expensive. Putting on your own event is expensive — and complicated. Exhibiting at someone else’s event is expensive — and bounded.

Techstars Is Coming To Town

TechStars

What a time to be a Techstars company! As per CB Insights , 48% of Techstars companies successfully raise follow-on capital (more than $750,000) within their first year post-program.

Creating the next East Coast SaaS mafia

SaaStock

We are super excited to announce that SaaStock East Coast 2019 taking place in New York on June 4-6, is now open for registration. Grab a super early bird ticket before midnight February 13th.

Reverse Engineer Pipeline to Hit Your Goals

InsightSquared

We talk to people all the time who have just been handed a goal by their board, and they are scrambling to figure out how they are going to hit that number.

1.01^365 = 37.7

Tom Tunguz

Before we’d leave campus - Christmas vacation or spring break or summer vacation - our rowing coach would tell us, “You’re either getting faster or you’re getting slower. There’s no such thing as staying the same.” It was his way of inspiring us to train hard during those times. I’ve never forgotten it. More recently I came across two math equations that confers the same idea, with a twist. The compounding effect of improving every day.

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What is Click Through Rate? Learn How to Increase It in 6 Steps

The Daily Egg

A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) like you expect. Only when your prospects are clicking-through can they progress through the rest of your marketing funnel.

6 Things To Look for When Reviewing New Account Exec Resumes

SaaStr

Here’s what I look for to try to get a sense if they’ll perform: Do they call out top performance with metrics ? The best reps are often quite precise. E.g., hit 152% of Quota last year, 143% year before, etc. Maybe they are exaggerating, that’s besides the point.

Black History Month: Be The First

TechStars

William Frantz Elementary School, New Orleans, 1960. “After a Federal court ordered the desegregation of schools in the South, U.S. Marshals escorted a young Black girl, Ruby Bridges, to school.”

How to be global from day 1 with Max Armbruster

SaaStock

On the latest episode of the SaaS Revolution Show, we host Max Armbruster, Founder of Talkpush, about being truly global from day 1. It’s a topic that fits Max all too well as he would easily qualify as a global citizen of the world.

A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

The late great Dr. Seuss once said “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing.

Should Your Startup Employ Both Assisted and Unassisted Trials to Acquire Customers?

Tom Tunguz

A founder posed me a question earlier this week: Do you have any data/perspective on whether it’s worth keeping the unassisted free trial flow vs. providing only one path which leads to a demo and an assisted free trial? This is a complex question. Let’s break it down.