The Amazon outage and SaaS marketers' response
Practical Advice on SaaS marketing
MAY 2, 2011
I'm sure the recent service outage at Amazon Web Services (AWS) had lots of engineers scurrying around, looking for a fix. I've been at a software-as-a-service (SaaS) provider when the solution's gone down. The operations and support people work through the night and weekends. Marketing people aren't completely off the hook, though. They should be doing some scurrying around too.
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