December, 2016

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What we're looking for in SaaS in 2017

The Angel VC

As the year is coming to an end I’d like to share a few thoughts on what we’ll be looking for in the SaaS world in 2017. This is not meant to be an exhaustive enumeration but rather a brief outline of a few big themes that I feel particularly strongly about. 1) Viral growth and/or negative churn In the last couple of years I’ve come to the opinion that in order to build a SaaS unicorn you need to have either (a) a highly viral customer acquisition engine or (b) significant negative net churn (th

SaaS 183
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Information Cascades - How Many Rational People Can Make Logical Decisions and Yet Still Create a Bubble

Tom Tunguz

When I say bubble, you likely conjure images of people speculating on real estate or stocks or tulips in your imagination. Like me, you might dismiss the folly of these bubbles as the collective action of a multitude of people who lose all rationality when bidding on these assets. But, as I learned from a recent interview with Brian Christian , bubbles can be created even when everyone acts rationally.

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5 ways your SaaS marketing plan could go wrong

Practical Advice on SaaS marketing

No matter how hard you’ve been working on your marketing plan, it still might go wrong. That’s usually not for lack of effort. It’s just that software-as-a-service (SaaS) marketing is hard. It’s different than marketing traditional on-premises software and it’s easy to make mistakes. I review the marketing programs of lots of SaaS companies and I see the same kind of mistakes over and over.

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From 1k to 10k customers: 4 steps to scale your B2B startup in new markets

CloseSaaS

So you’ve hit the 1,000 customer mark: Congratulations! You’ve made it further than many startups ever dream of going. But you and I both know you’re not done yet, so what’s next?

Scale 72
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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5 Recommendations for Setting Yearly Growth Goals

Brian Balfour

(You can download my Yearly Growth Goals Template that I used on our team at HubSpot at the bottom of this post.) We are nearing the year end and that probably means many teams are finalizing their growth goals for next year. Just the thought of the planning process is probably jacking up your stress levels. After all, setting yearly growth goals in fast-changing environments feels like shooting darts blindfolded.

More Trending

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AI Marketing: 3 Reasons Why eCommerce Marketers Need to Think Like Go Players

ReSci

The game of Go has been making headlines in the last few months, but today marks an especially historic event: Google’s DeepMind computer program AlphaGo has won the final game…. The post AI Marketing: 3 Reasons Why eCommerce Marketers Need to Think Like Go Players appeared first on ReSci.

AI 40
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The Top 6 Posts of 2016

Tom Tunguz

The end of the year is fast approaching. Time for some quantitative analysis of the content that readers liked the best this year. 2016 was a year of change for SaaS, and most of the story was the public market. Valuations there fell from their highs in 2014. More than $70B of public SaaS market cap was taken private by both other publics and also by private equity firms.

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The Best SaaS Articles of 2016 From Around the Web

Hitenism

2016 has been a year where knowledge has become freely available for anyone interested in knowing about all things SaaS. That’s because the people who are working in the SaaS industry or investing in these businesses are sharing much more of the details about all aspects of growing and scaling a SaaS business. Here are key trends from the top articles I’ve shared in my newsletter this year: SaaS is more crowded than ever, but you can still grow fast.

Scale 152
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Sales CRM case study: Instagram + Candid + Close = Millions in sales for this luxury furniture company

CloseSaaS

Unlimited Furniture, a luxury furniture and interior design company, had built a large audience on Instagram but was looking for ways to engage their followers in sales conversations.

Sales 59
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Process: B2B SaaS Leadgen via Social Tools

yoursales

B2B SaaS LEADGEN VIA SOCIAL TOOLS B2B SaaS LEADGEN VIA SOCIAL TOOLS B2B SaaS LEADGEN VIA SOCIAL TOOLS T his time around we’ve got something special for you: A free step-by-step guide to B2B SaaS Leadgen via Social Tools. YourSales is a sales outsourcing company for B2B SaaS companies. With a global sales force and heaps of experience in B2B sales for SaaS companies, we help clients solve problems, help companies buy, and work with the sales funnel on a 24-hour basis.

B2B 40
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When to Increase Your SaaS Startup's Burn

Tom Tunguz

SaaS startups often find themselves in one of three different states when contemplating their burn rate. The first is the David Farragut strategy. Damn the burn rate, full speed ahead. The second is the conservative approach - attaining profitability using only the cash on the balance sheet. Those two are easy. Circumstances dictate the respective aggression or conservatism.

Startup 100
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When is the Right Time for Your SaaS Startup to Train its Sales People?

Tom Tunguz

Sales leaders consistently underinvest in sales team training and development. As SaaS startups scale, sales execution becomes the most tangible metric of a business’ success, and the one by which the business’ health is benchmarked. Not to mention how the head of sales is evaluated. When is the right time to invest in sales training? And how much should a business invest?

Scale 100
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What is Your SaaS Startup Worth in an Acquisition?

Tom Tunguz

What is your SaaS startup worth in an acquisition? To answer that question, we can analyze the data set of all software companies acquired over the last six years and benchmark them by enterprise value-to-revenue multiples. What is your SaaS startup worth in an acquisition? To answer that question, we can analyze the data set of all software companies acquired over the last six years and benchmark them by enterprise value-to-revenue multiples.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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3 lessons sales managers can learn from professional kitchen chefs

CloseSaaS

This is a post by Brad Smith, a freelance marketing writer who gets sales. Kitchens are uncomfortable. They’re insufferably hot. Closed quarters. No windows or natural daylight.

Sales 52
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We published 139 sales posts in 2016. Here are the 7 you need to read to dominate 2017!

CloseSaaS

"Thanks for the advice. Since implementing it, we have doubled our close rate." — James Kennedy, Founder, ProcurementExpress.com Every day, readers of our blog send us emails like these. They implemented our advice, saw results and share their wins with us.

Sales 52
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Controlling sales conversations: 3 steps to keep your sales calls on track

CloseSaaS

Imagine yourself telling a difficult prospect, “You've enlisted my expertise and you've rejected it to go on the way you've been going. I'm not interested in that.” Before you can walk away, the once reluctant prospect is now anxious to do business with you.

Sales 52
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How to run the perfect sales pipeline review meeting

CloseSaaS

The sales pipeline review. Probably the one meeting that makes your sales reps sweat the most. But its purpose is crucial: Keep deals moving through the funnel.

Sales 52
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Our favorite books and podcasts of 2016

CloseSaaS

What a year.

Sales 52
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Just How Global is the SaaS Startup Phenomenon?

Tom Tunguz

Australia, Canada, Israel, China, India. SaaS startups are thriving in these countries and many more. Next generation software companies hail from many different parts of the world, and some of them are worth billions of dollars. Shopify and Hootsuite in Canada. Atlassian in Australia. Xero in New Zealand, just to name a few. As these successful startups have boomed, how has the early stage fundraising market for them evolved?

Startup 100
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Implications of Monoclouds for as-a-Service Startups - Why Differentiation Matters More than Ever

Tom Tunguz

For hundreds of startups in the as-a-service world, the scores of product launches at last week’s Amazon Web Services Reinvent Conference each were a warning shot across their bows. We are coming. We are coming right after you, with tens of billions of dollars on our balance sheet, hundreds of salespeople, and the broadest suite of software and infrastructure since Oracle.

Startup 100