June, 2021

7 Unique Challenges Facing Enterprise SaaS Sales Teams

OPEXEngine

In the movie Glengarry Glen Ross, Blake, a successful salesperson, visits the real estate sales team and gives them a blistering motivational speech that has gone down in history as one of the best of all time.

The Most Common Growth Potholes & How to Avoid Them with Mark Roberge

Predictable Revenue

Are you keen to scale your company? If so, Mark Roberge’s advice and insights will be invaluable for you. Mark is the Managing Director of Stage 2 Capital, a Senior Lecturer at Harvard Business School, and was formerly the Chief Revenue Officer at HubSpot.

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The Top 5 Things Everyone Should Know Before Starting a SaaS Company

SaaStr

Recently we did a great AMA-style “Quora Session” You can see the whole list of questions and answers here. One fundamental question asked was What Everyone Should Know Before Starting a SaaS Company.

B2C 156

What is the Customer Journey and Why Do You Need to Create One?

The Daily Egg

Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to hear in B2B and B2C […].

B2C 260

The Digital Experience Insights Report

You don’t need to feel your way around in the dark anymore. Download this groundbreaking report to shine a light on the invisible opportunities your team is missing — and discover what they’re ultimately costing your business.

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry

InsightSquared

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue .

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Tercera eBook and Webinar Identify Key Characteristics of Third Wave Cloud Consulting Leaders

Think Strategies

Earlier this month, I had the privilege of presenting the key findings of a new ebook that I produced with Chris Barbin , the CEO/Founder of Tercera , in a webinar which identified the critical characteristics of leading cloud consultancies in the coming decade.

Salespeople Need To STOP Selling “Value” – With David Priemer

Predictable Revenue

If your company’s conversion rates need a boost, David Priemer’s insight, stemming from a long, successful sales career will certainly be of value. David is an award-winning research scientist with exceptional analytical skills that have helped him lead winning sales teams.

Sales 229

6 Things Sales Reps Say That Kill Deals

SaaStr

I recently put together a list on Quora of 6 things sales reps recently said to me as a buyer of SaaS products myself that killed the deal: “You are wasting my time”. I don’t think this was meant to be said aloud, but many B-tier reps say and think this all the time.

Sales 207

Where to Place Customer Testimonials On a Website (+Examples)

The Daily Egg

Consumers have become increasingly blind to marketing and advertising strategies. The buyer’s journey gets longer and longer, and people are slower to trust companies. What’s a business to do? Build credibility. And it starts with customer testimonials.

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

InsightSquared and RingLead Partner to Deliver a Complete, Accurate View of Contacts Throughout the Buyer’s Journey

InsightSquared

InsightSquared and RingLead Partner to Deliver a Complete, Accurate View of Contacts Throughout the Buyer’s Journey.

What is a Freemium Strategy?

Totango

A f reemium strategy forms a foundation for SaaS marketing, but it’s often used without being understood. Here’s a closer look at the basics. We’ll define what a freemium strategy is. We’ll contrast it with the similar-sounding but distinct concept of a free trial strategy.

What Is Revenue Marketing?

Sales Hacker

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org?

Common Email Writing Mistakes that Kill Your Sales

Predictable Revenue

Email marketing has enormous potential when it comes to promoting your products and services and increasing sales. When done properly, email marketing can turn leads into customers and boost your sales rates significantly. But, not everyone knows how to write professional and effective emails.

Sales 158

How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Join Johanna Rothman, Author and Consultant, for her session that will discuss why instead of designing for the users, CTOs and their teams should collaborate with empowered users to create a great product together.

Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved

SaaStr

If a sales rep closed a deal, A customer success manager should take it over. Find a way to fund both, even with SMBs. — Jason BeKind Lemkin (@jasonlk) June 7, 2021. An open question around smaller customers is how do you staff up Customer Success for them — if at all.

A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts

The Daily Egg

Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to begin: What content should you produce? How often? And where should you post it?

Your Top Email Marketing Strategy Questions, Answered

ReSci

Email marketing is to a marketer what a claw hammer is to a carpenter, the most commonly used and arguably one of the handiest tools for getting the job done. Everybody’s doing email marketing yet questions remain as to the best ways to optimize it.

Startup Financial Model: Building a Startup Financial Model

Baremetrics

You've got a brilliant SaaS startup idea. Great! But no idea works without a plan. A startup financial model is the plan. In fact, we've already built the SaaS financial model you'll actually use — but let's take a look at why this is especially important for SaaS startups.

Insiders' Guide to Self-Service Analytics

Self-service analytics are vital for how your users interact and engage with your application. As you explore analytics solutions for your application, see why self-service analytics can prove critical to the adoption and stickiness of your application.

Data vs. Information in RevOps Decision Making with Jim Lee

Sales Hacker

If the word “cohesion” doesn’t come up in a definition of RevOps, you’re missing the whole point. Join our first discussion about the role and impact of RevOps, as well as how to become a truly data-driven company.

Data 84

Asymmetric Selling

Predictable Revenue

Joe Paranteau is a leading expert on sales and author of Billion Dollar Sales Secrets. In his book, he shares fifteen secrets to help inspire salespeople to rise to meet today’s challenges.

What to Do When You Are Too Early To a New Market

SaaStr

Folks that were very early to a new market often sort of lament it. Being much more than 24 months early is painful. There just aren’t enough customers, that the later entrants benefit from. But pushed, what they really realize is they should have just stayed in it longer.

Your Step-by-Step Guide to A/B Testing with Google Optimize

The Daily Egg

A/B testing can be as simple as reciting the alphabet.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Investors Predict What’s Next In Identity and Access Management

OpenView Labs

Editor’s Note: This is a conversation between Kaitlyn Henry , Investor at OpenView, and Eliza Loring , Investor at.406 Ventures. . Identity and access management has always been an area of interest for enterprise software-as-a-service (SaaS) investors.

A Quick Critique of Clubhouse

Kellblog

As you may know, I have been experimenting with Clubhouse over roughly the past six months in several capacities: as a regular user, an occasional audience participant/questioner, and as the host of a regular room I’ve been running with Thomas Otter , the SaaS Product Power Breakfast.

How to Score a Perfect 100% on Google PageSpeed Insights

Neil Patel

When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.”. However, speeding up your website is no easy task.

Mobile 114

Building a Network and a Personal Brand that You Can Keep with You for Life

Predictable Revenue

Jon is a pioneer in the customer management category. He was the creator and co-founder of the award-winning customer management product GoldMine, acquired by FrontRange in 1999.

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

In The Early Days, What You Think is a “Sales” Problem is More Likely a Marketing Problem

SaaStr

The other day I met with a great founder doing about $40k in MRR that wanted to raise some extra money to “make sales more repeatable.” ” Sounds good. I started to dig in a bit to understand what this founder really meant though.

Wix Review

The Daily Egg

A good website builder is the foundation for most successful websites, and Wix is certainly one of the best. With its extensive customization features and template range, Wix gives you complete freedom to design and manage your website with ease.

The Figures that Will Move the Venture Capital Market in the Next 5 Years

Tomasz Tunguz

This weekend, Janet Yellen said the US economy would benefit from an increase in interest rates. The Fed has been struggling to combat historically low inflation.