February, 2017

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The Five Sales Letters Every Marketer Should Know, Hands Down

The Daily Egg

If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my. The post The Five Sales Letters Every Marketer Should Know, Hands Down appeared first on The Daily Egg.

Marketing 239
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Announcing our Investment in Chorus

Tom Tunguz

Advances in machine learning are transforming the software world. Two of the most exciting applications of machine learning are speech recognition and natural language processing. After researching the space for more than a year, we are thrilled to announce our investment in and partnership with Chorus , a pioneer in speech analysis for sales. Chorus has a unique technology that enables it to listen to inside sales phone calls and provide real-time feedback to salespeople while they are speaking

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Pivoting from early adopters to mainstream buyers

Practical Advice on SaaS marketing

If your software-as-a-service (SaaS) solution is relatively new to the market and you’ve already managed to bring on a group of early customers, congratulations. That’s usually solid proof that your product works, somebody’s getting value from it, and people will pay for it. No small feat. But before you go overboard celebrating, I’ve got a bit of bad news: It gets more difficult from here.

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5 ways, 100 million dollars, 100 free posters

The Angel VC

I'm a big fan of placeit.net ;) If you're a reader of this blog, chances are that you've already come across my post about "five ways to build a $100 million business". Given that the post (and the infographic that we created recently) has for some reason resonated so well with lots of people, we thought it would be cool to turn the concept into a beautiful poster that you can put on the wall.

Business 101
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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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Product, Price, Placement, Promotion: Can Your Business Survive Without Them?

Entrepreneur - SaaS

Service as a Solution can differentiate businesses facing barriers.

Pricing 72

More Trending

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We tried to recruit these 2 people for 5 years. It was worth every minute.

CloseSaaS

Show up. Follow up. Follow through. The Hustle Formula. If there’s any real “secret” to success, that’s it.

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How to Improve Your Decision Making by Learning from Computers

Tom Tunguz

We’ve taught computers to do many things. We’ve researched how to teach them to identify cats, spot fraudulent charges, even categorize cucumbers. But what can we apply in our daily lives that computers have taught us? That is the premise of the book called Algorithms to Live By. Which of the advances in computer science can be applied to laundry, choosing an executive assistant, picking the best strategic plan and optimizing your schedule?

Startup 137
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Remuneração de Times de Vendas SaaS: Montando o Plano Perfeito

SaaSHolic

Olá pessoal, com a autorização de um dos caras mais fantásticos do mercado de SaaS, o David Skok , resolvi traduzir esta série de artigos sobre comissionamento de vendas para times SaaS no meu blog pessoal. Esse material é fantástico para quem está montando um time de vendas e ainda não sabe como comissioná-lo. Leia, divirta-se e se pegar algum errinho de tradução ou caso tenha alguma dúvida, não deixe de comentar!

SaaS 52
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What is CRM?

ITPro

In-depth. We look at the importance of customer relationship management tools for business.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Links for 2017-02-22 [del.icio.us]

Sixteen Ventures

Sponsored: 64% off Code Black Drone with HD Camera. Our #1 Best-Selling Drone--Meet the Dark Night of the Sky!

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Improve Your A/B Testing For Email in 2017… Don’t Get Left Behind!

ReSci

If you’re looking to level up your A/B Testing, you’re in the right place! You may be seeking to become a world-class email marketer and don’t know where you are comparatively. Or maybe your desire is to go from semi-effective to consistently executing campaigns that. The post Improve Your A/B Testing For Email in 2017… Don’t Get Left Behind!

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Free download: The Sales Hiring Playbook by Steli Efti

CloseSaaS

Building a high-performing sales team is hard. And it starts with hiring the right people. I've been doing this for about 15 years now in various industries, and there's plenty I've learned. I put it all down in a book and am sharing it with you today, totally free.

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Three Strategies for Engendering Negative Net Churn in Your SaaS Startup

Tom Tunguz

There are three ways to create negative churn that I have observed in the market. First, usage expansion. Second, feature expansion. Third, product expansion. Usage expansion is the most common way to create negative churn. Utility based pricing models like buying SMS credits on Twilio, or compute on Amazon or data processing on Mulesoft lend themselves to gradually increasing account sizes, as customers use more and more of the product.

Churn 112
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Analyzing your Google Search History with Rakam

Rakam

Google allows you to export your Google searches that you did since you created your Google account but doesn’t have any dashboards for analyzing your historical data. I thought that it would be an interesting case if I could download my search history from Google and analyze the data and create a dashboard for my Google search history in Rakam. First of all, you will need to export the raw events from Google using the Takeout service.

Data 40
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Three Takeaways from SaaStr 2017

SaaSOptics

Last week, the. SaaSOptics. team joined close to 10,000 global SaaS founders, executives and investors in San Francisco for the annual. SaaStr event. Now in its third year, SaaStr has become the “must attend” event for anyone running or investing in a SaaS business. Read more.

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The Narrowing of SaaS Valuations

Tom Tunguz

The public markets have changed the way they value SaaS companies. The median forward revenue multiple for SaaS business reached its peak in February 2014, fell to its nadir two years later, and has since recovered, hovering at around five times forward revenue – where it has remained with little variance over the last six months. However, that’s not the whole story.

SaaS 100
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Startup Best Practices 23 - Leveraging The Illusion of Explanatory Depth in Interviews

Tom Tunguz

Draw an image of a bicycle that depicts how the bicycle works. You might draw something like this bike above. Or this one. Or this one. But as Gianluca Gimini discovered when he asked 50 people over the course of six years to draw a bicycle, most people cannot - despite their great confidence of the contrary. Gimini rendered these drawings (on the right) to highlight incorrect most people’s understanding of a bicycles anatomy truly is.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Benchmarking Mulesoft S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Founded in 2006, Mulesoft is an 850 person company based in San Francisco that builds data integration tools. The company started originally as an open-source product and then focused on its paid offering. Today, the business generates nearly $200 million annually in revenue, and is growing at 70%. The business filed to go public last week , and the documents reveal a very impressive business operating at scale.

Metrics 100
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One of the Hardest Things to Do in Sales

Tom Tunguz

One of the hardest thing to do in sales, especially for early stage SaaS companies, is to disqualify customers. When a startup disqualifies a customer, they turn away a revenue opportunity, a chance to add $1k of MRR or $3k of MRR, and meaningfully grow the top line. But if the customer isn’t the right customer, that incremental revenue bears a hidden cost.

Sales 100
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Against All Odds in Startupland

Tom Tunguz

Win probability charts like the one above have become the icons of popular predictive data analysis. I love data, but let me whisper a heresy to you. I detest these charts. I Instead of provoking thought, insight and questions, they close minds. They support the ideas of inevitability, of odds too great to overcome. Congratulations to the Patriots who faced a 99% probability of losing the game, but passed the ball down the field into the endzone twice, and rendered this fallacious prediction wor

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Modesty, First Principles and Opportunities for Startups

Tom Tunguz

I met a physicist this week who told me all the Nobel laureates he had met in his studies have been the most modest of physicists. “They realize how small they are in the world, after discovering something incredibly special and new.” Separately, I referenced an executive this week. A former colleague of this person told me,” this is not a person who sees a model work once or twice, and instantly subscribes to the notion that it will work every time for every business.

Startup 100
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Sales career advice: How to find the right sales team

CloseSaaS

So you want to join a sales team. But not just any sales team: You want to join the right team, the best team. And that’s great! But how do you find that team? I’ve got the answer, but you’re not gonna like it: It depends.

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B2B sales hiring for startups [1 hour crash course]

CloseSaaS

Ready to hire salespeople but don’t know where to start? You’re in the right place. Steli Efti, the CEO of Close, recently did a webinar on B2B sales hiring. Although it’s geared towards B2B companies and startups, the principles can be applied to most companies.

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Integration: Capture form submissions as leads in Close with 99Inbound

CloseSaaS

We're happy to announce the beta launch of99Inbound, which makes it easy to capture form submissions as leads in Close

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Generate instant commission reports from Close with CommissionApp

CloseSaaS

Integrate CommissionApp with Close and instantly generate custom commission reports.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Pick your poison: Why winning entrepreneurs make hard choices

CloseSaaS

Startups don’t get built in Silicon Valley or Palo Alto; they’re built between a rock and a hard place. Oftentimes, you have to make a difficult decision between two equally bad options. This is how you make the best choice when you’re in a dilemma.

Startup 52
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The winning growth formula: How marketing, sales, and success need to get their s**t together

CloseSaaS

I recently gave a presentation at Growth Marketing Conference, sharing the lessons I’ve learned about creating alignment between marketing, sales, and success. Find out why it’s so important, how to recognize signs of misalignment, and most importantly how to align these three departments.

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How the Honest Co. and LUSH turned mission statements into brand movements

ReSci

In today’s highly competitive and crowded retail space, it’s more important than ever for companies and brands to develop unique ways to connect with consumers. These connections foster brand loyalty, which in turn fosters customer retention. A strong mission statement can be essential in attracting. The post How the Honest Co. and LUSH turned mission statements into brand movements appeared first on ReSci.