Practical Advice on SaaS marketing
JANUARY 9, 2016
I know this is hard to believe, but sales people occasionally complain about marketing. And they usually moan about two things in particular: Not enough leads Poor quality leads I’ve seen this a lot, so I can tell you how lots of marketing people react. They focus on fixing the first item - generate more leads - but pretty much ignore the second - improve the quality.
Tom Tunguz
JANUARY 12, 2016
How have public SaaS companies fared in the public markets over the past few years? It’s been mixed. Over this three year period, 32 of 50 companies are worth more today than they were either at IPO or at their trading price three years ago. Of the remaining 18, 7 of those companies went public in 2015. It was a tough year for SaaS companies to go public.
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CloseSaaS
JANUARY 7, 2016
Building a SaaS sales team from scratch? Watch this interview with Justin Gold where he shares from the frontlines of a fast-growing SaaS startup in San Francisco: Poll Everywhere.
Sylvia Ng
JANUARY 10, 2016
Looking for growth blogs? I don’t know about you, but I am sick of reading hokey growth hacks promising to increase your customer base from 0 to 1M in 60 seconds. So here are personal favorite 11 blogs, all ones from thought leaders that give practical advice on acquiring and retaining customers. Quality content with personal anecdotes, case studies, visuals and a mix of media that’ll satisfy your need for thought provoking reads. 11 Serious Growth Hacking / Marketing Blogs to Follo
Speaker: Timothy Chan, PhD., Head of Data Science
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Ramp Ventures
JANUARY 22, 2016
As a seasoned marketer and former CEO of a multi-million dollar marketing agency, I’m a little embarrassed to say that I never really fully recognized the true value of personally talking with customers until just a few months ago. It’s not that I didn’t understand the importance of customer engagement and support—I did. But I never made it an ongoing part of my own day-to-day responsibilities as the former CEO of digital marketing agency Single Grain or as the VP of Marketing for When I Work ,
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Tom Tunguz
JANUARY 31, 2016
I know 12 things about you. You have a great need for other people to like and admire you. You have a tendency to be critical of yourself. You have a great deal of unused capacity which you have not turned to your advantage. While you have some personality weaknesses, you are generally able to compensate for them. Disciplined and self-controlled outside, you tend to be worrisome and insecure inside.
Tom Tunguz
JANUARY 28, 2016
In 1983, Lorne Whitehead, a physicist from the University of British Columbia proved he could knock down the Empire State Building with 29 dominos. A domino can knock over an other domino one-and-a-half times its size. Whitehead’s theory concretely demonstrates the power of a chain reaction. Like a series of dominos, a startup’s success is a chain reaction.
Tom Tunguz
JANUARY 25, 2016
My father keeps a copy of Michael Porter’s Competitive Strategy on his bookshelf. An imposing dark gray tome, Competitive Strategy is a business classic. I remember reading it sometime in high school, and not understanding very much of it. It was only six years later in a college macroeconomics class, my professor helped me understand the value of the Five Forces.
Tom Tunguz
JANUARY 23, 2016
Quick. Casual. Human. Chat differs from other forms of communication. Because of these three attributes, chat seems to be reemerging as a potentially disruptive user interface for both consumers and business users. The typical teenages emits more than 3000 text messages per month, not to mention messages on other networks. Most retailers provide customer support via chat.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Tom Tunguz
JANUARY 20, 2016
65% of entrepreneurs believe that fundraising in 2016 will be more difficult than in 2015, according to First Round’s survey. The volatility in the stock market, the steady erosion of public multiples, and the broad decline of seed, venture and growth investment in Q4 2015 seem to portend a repricing of the startup market. In light of those changing circumstances, entrepreneurs should prepare a few different analyses for 2016.
Tom Tunguz
JANUARY 18, 2016
Suppose you’ve been selected to participate in a game show. The game show host asks you to pick one of three doors. Behind one, the grand prize awaits. Behind the other two are goats. You choose Door 1. Then the hosts opens Door 3, revealing a goat. The host prompts you again, “Would you like to select Door 2?” Should you choose it? This statistics question rose to fame in 1990 when Marilyn Vos Savant asked it in Parade Magazine.
Tom Tunguz
JANUARY 14, 2016
2015 is the end of an era, the era of startup growth at any cost. In 2016, the question that will immediately follow, “What is your annual growth rate?” will be “What are your unit economics?” This change in investor mentality is catalyzed by the increasing cost of startup capital. Starting in 2014, and perhaps even a bit before, startups have been able to raise capital at better terms than at any time since 2000.
Tom Tunguz
JANUARY 10, 2016
For all the talk about late stage rounds, megarounds and unicorns, early stage startups are benefitting disproportionately from near-record years of venture capital investment. Of the $42B invested in startups in 2015, 34% or about $14B was raised in series A and seed rounds. That figure is up from 18% in 2005. The 35% attained in 2013 share for early investment ties the 1996 record.
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Tom Tunguz
JANUARY 4, 2016
In his book describing Google’s People Operations called Work Rules! , Laszlo Bock presents this chart to describe the difference between the way many companies think about talent today, as a normal or Gaussian distribution, and how Google thinks about it, as a power law. It’s the most provocative idea about employee compensation I’ve found.
CloseSaaS
JANUARY 27, 2016
Most companies have realized that a blog can be a powerful inbound lead generator. But it has the potential to be so much more. Many of us are so focused on acquisition and growth, that we aren't taking advantage of our blogs throughout the entire sales process.
CloseSaaS
JANUARY 18, 2016
Sales isn’t always a high-octane race, where you close deals left and right at 200 mph. There’ll be times when the market slows and everything moves at a glacial pace, especially if you work in a seasonal space like tourism or retail.
CloseSaaS
JANUARY 11, 2016
Your sales team is crushing it. They’re closing deals left and right. Revenue is way up, and your growth looks off the charts. At this rate, that huge valuation you’ve been dreaming of seems well within reach.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
CloseSaaS
JANUARY 4, 2016
You’ve hired a couple of snazzy new sales reps. They’ve impressed you with their natural hustle, competitive spirit, and initiative. Dollar signs light up in your eyes as you imagine all the new bookings and revenue these new reps will bring to your business.
CloseSaaS
JANUARY 16, 2016
We’re happy to announce a new integration with our sales software and QuickMail.io, an email automation tool which allows you to send personalized emails at scale.
Tom Tunguz
JANUARY 6, 2016
At its essence, a product is a combination of different funnels bringing the user from one state to another. How many funnels does your startup’s product have? How many are you measuring? How many are you optimizing? Uber’s consumer experience has two funnels. The first is user on boarding: registering a user and collecting their payment information.
CloseSaaS
JANUARY 20, 2016
MicroConf is the conference for self-funded startups and single founder software companies. That's why Steli gave a talk at MicroConf on how to build your own SaaS sales machine if you don't have piles of money from venture capitalists lying around.
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