Free trials don't always make sense
Practical Advice on SaaS marketing
FEBRUARY 10, 2012
Free trials are one very popular technique for marketing software-as-a-service (SaaS) solutions, especially for relatively inexpensive ones. Think Constant Contact, salesforce.com contact manager, or Carbonite. But before you take the leap and offer your own free trial, think carefully. Free trials can't work without follow-up For a free trial to work, it needs to be part of a overall customer acquisition plan.
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