Thu.Aug 01, 2019

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Stopping Inception Churn: The Prospective Customer Success Review

Kellblog

I think for many sales-aggressive enterprise SaaS startups, a fair amount of churn actually happens at inception. For example, back in 2013, shortly after I joined Host Analytics, I discovered that there were a number of deals that sales had signed with customers that our professional services (PS) team had flat out refused to implement. (Huh?) Sales being sales, they found partners willing to do the implementations and simply rode over the objections of our quite qualified PS team.

Churn 75
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The 10x Customer Hiding in Plain Sight

Andreessen Horowitz

For most enterprise startups, discovering which segment of the market to focus on is no trivial feat.

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Buying or Selling a SaaS Company? Read This First!

Entrepreneur - SaaS

Here is the secret to analyzing the health of a SaaS company.

SaaS 97
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How to Drive Traffic through Organic and Paid Channels

The Daily Egg

Traffic is something we all strive for in digital marketing. Without traffic, there are no leads and without leads, there won’t be any conversions. There are a ton of options to drive traffic to your website, but you have to make sure that the traffic is relevant and of high quality. Otherwise, you’ll just be […]. The post How to Drive Traffic through Organic and Paid Channels appeared first on The Daily Egg.

Marketing 279
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What do all the unicorns which reached their $1bn valuation fastest have in common?

SaaStr

In SaaS, they all have top-tier net revenue retention. Even, and even especially, if their customers are SMBs (which churn at a higher rate): PagerDuty, 139% net revenue retention. 5 Interesting Learnings From PagerDuty. And Congrats on the A+ IPO!! | SaaStr. And from SMBs! Slack , 143% net revenue retention. 5 Interesting Learnings From Slack. As It IPOs (er, Direct Lists). | SaaStr.

Retention 166

More Trending

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7 Steps to Build a Personal Brand that Resonates & Inspires

Nimble - Sales

Your personal brand is the reflection of yourself towards others. You can bridge the gap between where you are and where you want to be by building a personal brand that will inspire others. These seven steps will help you polish your presence on LinkedIn, Twitter, and within your industry. Just like building anything else, […]. The post 7 Steps to Build a Personal Brand that Resonates & Inspires appeared first on Nimble Blog.

Branding 105
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Customer Marketing: Definition, Strategies, and Best Practices

Groove HQ

Customer marketing holds the key to sustainable and economic growth. Build a plan of action for your team by: Establishing metrics for retention and growth Choosing your ideal customer marketing strategy Targeting the right customers to promote your brand What is customer marketing? Customer marketing focuses on elevating and leveraging current customers’ experiences to improve […].

Strategy 100
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Understanding the Different Types of Customer Engagement

Totango

The customer-centered economy has made it easier for customers to switch to a competitor if one company is not fully satisfying them. This has raised customer expectations; now, companies need to provide personalized services to stand out. If you don’t meet these expectations, customers can easily go elsewhere. To thrive in this environment, you must engage customers proactively and regularly.

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Crafting an overall Customer Health Score that brings in Predictability

CustomerSuccessBox

Who is this post for? Customer Success Managers (CSM) and Leaders in a B2B SaaS company who are handling medium to high-touch customers. Being a CSM, you might have faced the situation when you receive a call from your customer t o inform you that they will not be renewing their contract. This news might come across to you as a shock, maybe because you were thinking that everything was going well. .

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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A Sales Management System

InsightSquared

“There’s no stronger time than now, where a sales executive needs a really strong partnership with business ops or sales ops or revenue ops,” said Todd Abbott, as he opened his presentation at Ramp 2019, the revenue ops event of the year hosted by InsightSquared. Abbott’s words spoke true to many Ramp attendees, including sales operations professionals who are faced with changing customer buying cycles along with the business’s increased dependency for accurate sales forecasts. .

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Your multicloud strategy is all wrong

IT World

Multicloud seems like such a great idea. It’s unfortunate that it doesn’t work. It would be OK if multicloud helped customers but vendors were hurt in the process, but the opposite is true: Vendors are cleaning up by selling multicloud snake oil while customers keep getting stuck with lowest common denominator cloud strategies and sky-high expenses.

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Understanding the Different Types of Customer Engagement

Totango

The customer-centered economy has made it easier for customers to switch to a competitor if one company is not fully satisfying them. This has raised customer expectations; now, companies need to provide personalized services to stand out. If you don’t meet these expectations, customers can easily go elsewhere. To thrive in this environment, you must engage customers proactively and regularly.

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IBM fuses its software with Red Hat’s to launch hybrid-cloud juggernaut

IT World

IBM has wasted no time aligning its own software with its newly acquired Red Hat technoloogy ,saying its portfolio would be transformed to work cloud natively and augmented to run on Red Hat’s OpenShift platform. IBM in July finalized its $34 billion purchase of Red Hat and says it will use the Linux powerhouse's open-source know-how and Linux expertise to grow larger scale hybrid-cloud customer projects and to create a web of partnerships to simplify carrying them out.

Cloud 56
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Pricing Pros Talk Shop: Lessons from SendGrid and InVision

OpenView Labs

After stumbling into pricing jobs early in their careers, Ismail Madni (InVision) and Madeline Stein (SendGrid) are now subject matter experts who love the unpredictability and complexity of working as senior monetization strategists. They thrive sitting at the epicenter of their respective companies, determining the pricing pivots and tweaks that will maximize the ultimate proof of SaaS success: revenue.

Pricing 40
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Subscription Economy News – Week of 7/29/2019

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 7/29/2019 appeared first on Zuora.

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Weekly Walk with Yesware’s CEO, Joel Stevenson

OpenView Labs

The post Weekly Walk with Yesware’s CEO, Joel Stevenson appeared first on OpenView.

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What’s it like to be a product manager at Zuora?

Zuora

by Durga Pandey, Director Product Management, Zuora It’s been rightly said that PMs are CEOs of their product. As a […]. The post What’s it like to be a product manager at Zuora? appeared first on Zuora.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

But although it’s inspiring to look at the paths other companies have successfully traveled, you also run the risk of ending up at the exact same destination. That’s why Brex’s CFO Michael Tannenbaum believes in breaking a few rules. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been ke

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Bio Monthly Newsletter: July

Andreessen Horowitz

To receive this monthly update from the a16z Bio Team, sign up for our bio newsletter here. . What’s Next in Dx/Rx/Px. Predicting clinical trial success.

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Announcement: KB Inbox integration

Groove HQ

New! Knowledge Base search right in your Inbox. The post Announcement: KB Inbox integration appeared first on Groove Blog.

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Personalized Video: The Best Way to Raise Response Rates in Sales Prospecting

Sales Hacker

If you’re in outbound sales, you know how hard it is to stand out among the automated emails, dodged phone calls, and busy schedules your prospects are juggling. Email, voicemail, follow-up emails… Maybe a bullhorn? How do you break through the noise? Today, more and more sales professionals are turning to one-to-one video messaging. One-to-one videos are short, personal video messages sent through email, social media, or text message.

Scale 66
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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ChurnZero Announces Partnership with Zoho Marketplace

ChurnZero

ChurnZero Announces Partnership with Zoho Marketplace. . ChurnZero is announcing that we are now available in the Zoho Marketplace for Zoho CRM and Zoho Desk customers to take advantage of our robust integration. The Zoho Marketplace is an online store where users can find and install extensions that enhance the core functionality of their Zoho products.